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Final Comm Theory
study guide
26
Communication
Undergraduate 3
12/04/2011

Additional Communication Flashcards

 


 

Cards

Term
Media Ecology Big Idea
Definition
We create technology and technology recreates who we are
Term
Assumptions
Definition
Media infuses every act and action in society
Ex: Games, Money, Coats
Media fixes our perception and organizes our experiences
Media ties the world together
Term
Media History
Definition
Tribal Era
Hearing, The Odyssey & Illiad
Literature Era
Written, Math Logic
Print Era
Printing Press
Mass Produced
Electronic Era
"Global Village"
Term
Medium Is the Message
Definition
Influence of the content
Influence of the media/medium
Term
Hot & Cold Media
Definition
Hot media
Radio, Lectures, Movies & Books

Cold
Cartoons, Conversations, Televisions, Telephone & Seminars
Term
Tetrad
Definition
Technology affects communication through new technology

The Impact of new technology affects society, and changes in society cause further change in technology
Term
Big Idea of Cultural Studies
Definition
Emphasizes that the media keeps the powerful people in control (by influencing cultures) while the less powerful absorb what is presented to them
Term
Power/Authority
Definition
Power=Authority
Authority of Meaning
Term
The relationship between Marxism and Cultural Studies
Definition
Both deal with the top of society having the most power and the lower rung people having little to none. Also the people who are more powerful are white, straight, males, this is the same idea as cultural studies because the media shows that powerful people are white straight males. 
Term
Bourgeois / Proletariat
Definition
(Boss) (Worker)
Powerful the elite who own the means of production (powerless the working class
Term
Alienation & Subversion
Definition
Being powerless leads to alienation; the perception that one has little control over his/her future
Term
2 Assumptions of Cultural Studies
Definition
Culture pervades all facets of human behavior
Culture=Ideology
Puritan/ Pioneer Morality
Value of the Individual
Achievement and Progress
Equality
Patriotism

People are part of a hierarchical structure of power
Producers > Consumers
Term
Hegemony, Coercion, Consent
Definition
Hegemony the exercising control of someone
Coercion of Consent
Term
Counter Hegemony
Definition
Against the Dominant power
BY dominate and/ or subordinate
Term
Dominant Hegemonic Reading
Definition
?
Term
Negotiated Position Reading
Definition
Term
Oppositional Reading
Definition
Term
Ideology
Definition
Term
Muted Group Big Idea
Definition
Explains that language serves men better then women (& EA>AA) because the variety of experiences European American men are named clearly in language, whereas the experiences of other groups are not an due to this, they are muted
Term
Who and What are Muted Groups
Definition
Who?
What?
Women, African Americas, Homosexuals, The elderly, The poor, Disabled people, Non-Christians, Stay at home dads?
Term
The Muting Process
Definition
is when the dominating groups language is a direct result of their worldview and personal experiences.
A#1
Women perceive the world differently than men do because of women's and Men's different experiences (and activities) are rooted in the division of labor
A#2
Because of their political dominance, men systems of perception are dominant, impeding the free expression of women "understanding" of the world
A#3
In order to participate in society, women must transform their own models in terms of the male system of expression
As a result, the articulation for the muted group are broken, and less clear than those presented by the dominant group
Term
The Process of Silencing
Definition
Ridicule
Ritual
Control
Harassment
Term
Strategies of Resistance
Definition
Name the strategies of silencing
Reclaim, elevate and celebrate "trivial" Discourse
Create a more representative language to capture women's uniquely gendered experiences
Term
Big Idea of Standpoint Theory
Definition
People occupy different places in the social hierarchy, and because of this, individuals view the social situation from particular vantage points, which provides only a partial understanding of the social world; yet, those who occupy the low rungs of the hierarchy tend to understand the social situation more fully that those on tops
Term
Assumptions of Feminist Theory
Definition
1. Sex or gender is a central focus of the theory
2. Sex or Gender relations are viewed as problematic
3.Sex or Gender relations are viewed as changeable
4. Feminist theory can be used to challenge the status quo (when the status quo debases or devalues women
Term
Assumptions of the Standpoint Theory
Definition
1. Class position structures and limits understanding of social relations
2.The understanding of a social structure is partial
The vision of the ruling group structures the material relations in which all groups are forced to participate
4. The vision available to an oppressed group represents struggle and an achievement
5. The understanding of the oppressed (the standpoint) makes visible the inhumanity of the existing relations among groups and creates a move toward a better and more just world
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