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| An organization functon and a set of process for creating, communicating, and delivering value to customers and for managing customers relationships in ways that benefit the organization and its stakesholders. |
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| buyers, sellers, investors in a company. |
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| the ultimate user of a product |
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| a management orientation that focuses on identifying and satisfying consumer needs to ensure the organizations long time profitability. |
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| the recoginition of any difference between a consumers actual state and some ideal o desired state. |
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| the desire to satisfy needs in specific ways that are culturally and socially influenced. |
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| the outcome soughtby a customer that motivates buying behavior- that satisfys a need or want |
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| customers desire for poducts coupled with resources to attain them. |
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| all the potenial customers in a specfic area who share a common need or want. |
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| any location or medium used to conduct a exchange |
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| the usefulness or benefits a consumer ecieves from a product. |
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| the process by which some transfer of value occurs between a buyer and a seller. |
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| a mgt. philosophy that emphazies the most efficent waysto produce and distribute products. |
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| a managerial view of marketing as a sales fuction, or a way to move products out of warehouses to reduce invetory. |
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| a philosophy that concentrates on buyers and consumers. |
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| A mangement effort to involve all employees from the assembly line onward the concentrates on making the product better. |
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| a mangement philosophy in whic marketing means a devotion to excellencein designing 478 473 6228 |
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| a mangement concept the marketers must satisfy buyers and consumers in ways that also support society |
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| a product design focus that seeks to satisfy consumers of tday not thinking of tommorrow |
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| a marketplace offering that fairly and accurately sums up the value that will be relaized if the good or service is purchased. |
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| a superior capability of a firm in comparision to its direct competitors. |
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| a series of activities involved in designing, producing, marketing, delivering, and supporting any product. Each link in the chain has the potential to either add or remove value from the product the customer evenually buys. |
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| everyday people functioning in marketing are comming up with new ways in creating advertisemnet, providing inpu to new poduct development. |
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