Shared Flashcard Set

Details

FCFA 101
Final Review
73
Other
Undergraduate 2
12/10/2012

Additional Other Flashcards

 


 

Cards

Term
functions and motivations of dress
Definition
culture consists of adapting to the environment to meet the basic needs of man kind (food, shelter, clothing)
Term
the silent language
Definition
clothing
Term
demographic
Definition
the study of people based on measurable statistical info. (income, occupation, location)
Term
niche marketing
Definition
selects a narrowly defined group of potential consumers and styles a line appeals to their preferences and needs
Term
calvin klein is known for
Definition
designer jeans
Term
calvin klein first designed for
Definition
dan milstein
Term
the "new look" was created in
Definition
1947 by Dior
Term
Halston designed the
Definition
pill box hat
Term
generational marketing
Definition
appeals to segmented age groups
Term
G.I. generation (1912-1927)
Definition
value in clothing
national brands
Term
baby boomers (1946-1964)
Definition
demand products geared towards their lifestyles
brand names
trendy styles
most credit card debt
Term
generation x (1965-1979)
Definition
demand their own look
reject designer labels
anti-fashion
low consumer confidence
Term
generation y
Definition
enormous impact on fashion
demand challenging clothing
brand conscious
spend most of money on clothes
Term
generation z
Definition
net generation
new tech, exposed to new ideas, world altering events
Term
haute couture
Definition
custom, one of a kind garments, extremely expensive
Term
ready to wear
Definition
off the rack, made in standard sizes, and available from merchandise in stock
Term
clothing symbols
Definition
express meaning and provide info. to others
different meaning based on when, where, and how is worn
Term
endomorphic
Definition
soft, round body parts, fleshy upper arms and thighs, prominent abdomen
Term
ectomorph
Definition
muscles are lineal
Body is tall and narrow
Limbs are long and thin
Very little body fat
Appears underfed
Term
mesomorph
Definition
Body frame is sturdy and well muscled
Term
elements of design
Definition
tools of design
Term
color
Definition
refers to the reflecting of light rays from objects
Term
shape
Definition
the form, silhouette, or outline of a garment
Term
curved lines
Definition
natural, soft, and movement
Term
hue
Definition
pure spectrum colors
Term
value
Definition
lightness or darkness of a color
Term
contrast
Definition
value that separates objects in space
Term
texture
Definition
the quality of an object we sense by touch
Term
principles of design
Definition
used as a basis for evaluating design
Term
proportion
Definition
relation of the size
Term
endomorphic
Definition
soft, round body parts, fleshy upper arms and thighs, prominent abdomen
Term
mesomorph
Definition
Body frame is sturdy and well muscled
Term
ectomorph
Definition
muscles are lineal
Body is tall and narrow
Limbs are long and thin
Very little body fat
Term
elements of design
Definition
tools of design
Term
color
Definition
reflecting of light rays from objects
Term
shape
Definition
the form, silhouette, or outline of the garment
Term
hue
Definition
pure spectrum colors
Term
horizontal lines
Definition
give the illusion of movement, and add excitement
Term
vertical lines
Definition
illusion of height
Term
curved lines
Definition
softer and more natural
Term
contrast
Definition
value that separates objects in space
Term
texture
Definition
the quality of an object we sense through touch
Term
principles of design
Definition
used as a basis for evaluating design
Term
proportion
Definition
relation of the size of the different parts of a garment to one another
Term
balance
Definition
an equilibrium or steadiness of total design
Term
symmetrical
Definition
equal halves
Term
asymmetrical
Definition
unequal halves
Term
rhythm
Definition
feeling of continuity or movement
Term
emphasis
Definition
the center of interest or the focal point
Term
harmony/unit
Definition
when all elements and principles of design work together successfully
Term
non-verbal communication
Definition
the use of symbols for expressing an idea, thought or opinion
Term
halo effect
Definition
bias based on past experiences
Term
fabric design
Definition
the intended arrangement of materials an unfinished fabric to produce a certain result of effect
Term
stereotype
Definition
a simplified and standardized conception
Term
prejudice
Definition
preconceived opinion not based on reason or experience
Term
values
Definition
are directive or motivating forces in behavior and decision making
Term
design
Definition
individual types of clothing that represents a product of dress
Term
style
Definition
a type of product that has one or more characteristics that make it unique
Term
taste
Definition
subjective judgement based on what we think is beautiful or appropriate
Term
classic
Definition
style that endures the test of time
Term
fad
Definition
a style or design that gains popularity for a short amount of time
Term
early civilizations used what weave
Definition
advanced twill weave
Term
Sumerian tribe enjoyed
Definition
elegant dress
Term
psychographics
Definition
define a market based on factors such as attributes, opinions, interests of the consumers comprising that market
Term
perfect body # of heads
Definition
6-10
Term
how many years does it take for fashion to repeat itself
Definition
3
Term
average age girls diet
Definition
8
Term
self image
Definition
the physical and psychological perception that one has of oneself
Term
lifestyle
Definition
the way in which we live our lives
Term
impression management
Definition
clothing cues are used as a tool to influence characteristics of the wearer
Term
trait
Definition
a consistent manner of behavior
Term
cognitive dissonance
Definition
when wearers select apparel items that do not correspond with their personality and the observer is uncomfortable
Term
assumption
Definition
accepted as true without proof
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