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| soft, round, tolerant, even emotion, :) |
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| athletic, adventurous, desire for power and dominance |
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| tall and narrow, appear underfed, self-conscious, anxious, MODELS |
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| Girls start dieting at age: |
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| women are treated as objects in the media |
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| manufacturers size garments a size smaller than the regularly measured sizes |
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| a market based on factors such as attributes, opinions, interests, perceptions, and lifestyles of the consumers comprising it |
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| Baby Boomers (1946-1964). |
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| Messages of danger/extremity, 'Just Do It' |
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| Generation Y, the millennium generation. |
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obvious spending.
EX: Mink Bikini |
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| Nonverbal Communication: First 4 Minutes |
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| A stranger decides to continue social interaction or to leave |
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| few observable characteristics lead to the assignment of other good/bad characteristics |
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| Beautiful is Good Hypothesis |
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| beautiful, symmetrical people are happier, nicer, have more fulfilling marriages, and better jobs |
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| what might be beautiful to another culture |
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| aspects of culture that are socially learned and often relate to standards of social acceptability |
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| a consistent manner of behavior |
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| when wearers select apparel items that do not correspond with their personality or behavior, causing observers to experience discomfort and/or uncertainty |
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| a manner in which we live |
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| clothing cues are used as a tool to influence the assignment of characteristics to the wearer |
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| the physical psychological perception of oneself |
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| the distinctive individual qualities of a person |
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| directive or motivational forces in behavior and decision-making |
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| expressions of feelings, thoughts and behaviors |
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| Through clothing we tell others: |
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1. What kind of person we are.
2. What kind of person we think we are.
3. What kind of person we want to be.
4. What we think about the person we represent. |
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| opinions or ideas that are taken for granted as true/factual |
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| when individuals do not change their assumptions about someone that they've received further information about |
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| a standardized mental picture held in common about members of a group |
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| Korean garb (like Karate outfits) |
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| Egyptian- white tube with sleeves |
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| large-brimmed straw hats, like sombreros |
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| turban, only for special occasions |
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| Kafia, banded fabric over the head |
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| buttons are CRAY. straight up superf'. |
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