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| All activities needed to get a product from producer to consumer |
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| Successful businesses putting the focus on the needs and wants of consumers |
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| The satisfaction or usefulness of a product. |
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| Making the product more useful or satisfying by changing packaging, adding features, etc. |
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| Having a product available where the customer wants to purchase it. |
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| Having a product available when the customer wants to purchase it. |
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| Making a product obtainable for the customer. |
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| A plan that identifies how a company will use marketing to achieve its goals. |
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| Commonly referred to as the 4 P's-Place, product, price, promotion |
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| Dividing consumers into smaller groups that share characteristics |
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| The group of consumers that you plan to market your product to |
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| Any form of communication businesses use to inform, persuade or remind people to buy their product. |
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| Segmenting the market based on factors such as age, income level, occupation, and education level |
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| Psychographic segmentation |
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| Segmenting the market based on consumer's attitudes, values, and self-concept |
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| Planned, personalized communications intended to influence purchase decisions and ensure satisfaction |
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| Any business between the producer and consumer that helps get the product in the hands of the consumer. |
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| A channel of distribution that includes NO intermediaries. |
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| The lastest and most admired styles in clothes, cosmetics and consumer goods. |
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| Additional articles that complete or enhance an outfit |
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| A particular type of apparel item identified by the distinct features that make it unique |
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| A certain version of a style because of its details. |
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| The basic shape of a garment |
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| Element of design attributed to the fiber or fabric used to make the garment. |
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| A distinctive elongated mark that the eye follows. |
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| Embellishments such as buttons, linings and topstitching. |
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| A style that has been accepted for many years and is perpetually in the peak stage of the fashion cylce. |
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| A temporary, passing fashion that has great appeal for a short period of time and moves quickly through the fashion cycle. |
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| Accounts for majority of sales and is produced in large quantities |
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| Covering the body according to decency of a particular society. |
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| Began as a milliner's apprentice and then became the Minister of Fashion for the French Court. |
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| The first designer to open a couture shop in Paris |
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| Ancient nation that contributed the most to fashion history. |
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| Gave us the tradition of white wedding gowns and veils. |
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| Period known as the "birth of fashion" |
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| Considered the "modern" silhouette |
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| Natural fibers derived from plants. |
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| Natural fibers derived from animals or insects. |
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| the smallest part or unit in a textile fabric. |
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| Fibers that are man made. |
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| The diagonal grain of a fabric which provides the greatest "give" or stretch. |
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| The simplest weave in which crosswise yarn is passed over and under lengthwise yarns |
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| A weave used for durability in fabrics such as denim. |
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| Constructing fabric by looping yarns together |
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| Gray, black, white, beige |
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| Colors that can't be made by mixing any other colors |
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| Colors made by mixing equal parts of primary colors |
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| Colors made by mixing equal parts of a primary and complementary color |
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| Formal balance where one side resembles the other |
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| Principle of design dealing with the relative sizes of all the parts in a design to each other and to the whole |
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| Principle of design that uses a concentration of interest or area of focus in a particular part or area of design |
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| The direction fashion is moving in terms of design, color and fabrics |
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| Fashion experts predictions about the future trends. |
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| The most important trade publication in fashion |
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| The period of time a fashion exists. |
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| Stage in the fashion cycle when fashions are accepted by a limited number of people. |
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| Stage in the fashion cycle when fashion is at its highest level of popularity |
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| Fashion that is one of a kind |
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| Designers who work for large designer-manufacturing firms to produce lower priced clothing |
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| Fashion category that has the most expensive ready to wear |
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| Planning, buying and selling apparel and accessories |
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| Hiring, training and scheduling employees |
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| Physically managing and maintaining the store |
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| Type of retailer that offers services like gift wrap, spa and alterations |
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| Stores in the mall that attract most of the shoppers |
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| Group of stores owned, managed and merchandised by a central office |
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| Geographic location where fashion manufacturers and fashion buyers come together to transact business |
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| Fashion capital of the USA |
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| Fashion center known for mainstream fashion |
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| Where a store situates itself in relation to its competitors |
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| The amount added to cost to determine retail price |
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| Any PAID form of NONPERSONAL presentation of ideas, goods, or services made by an IDENTIFIED SPONSOR. |
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| NEWSWORTHY INFORMATION about a company, product, or person placed in the media AT NO CHARGE with the purpose of creating a desired image. |
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| Activities designed to build positive relations with the customers, employees, and the community. |
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| Attractive and appealing physical display of merchandise combined with effective store layout and décor |
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