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Fashion Industry Exam 2
Chapters 3-5
118
Art/Design
Undergraduate 1
03/12/2008

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Term
import penetration
Definition
the portion of a domestics market taken by imports; the percent relationship between US production and imports that continues to rise; labor intensive
Term
trade deficit
Definition
amount by which the value of imports exceeds exports; a condition in international trade in which the value of a country's imports is in excess of the value of its imports
Term
bilateral agreement
Definition
a treaty between two countries determining import volume
Term
quota
Definition
quantative restrictions placed on exporting countries on the number or units of specific product categories that may be shipped to a particular importing country over a specified period of time; measuerd in SMEs (square meter equivalent)
Term
quota brokers
Definition
sell unused quota
Term
transshipping
Definition
illegal process in which countries with used up quota export (transship) through a 3rd country with quota available
Term
specification buying
Definition
stores (retailer- JC Penney) make more off private labels (Straford), virtual manufacture; occurs when a retailer contracts the production of private-label merchandise, prividing precise specification for the end produce
Term
square meter equivalent (SME)
Definition
quotas are specified in this unit and all apparel items can be translated into it
Term
protectionism
Definition
the reductions, limitation, or exclusion of merchandise from other countries; groups on this side- US producers, UNITE, producers trade associations
Term
free trade
Definition
avioding protectionist measures and letting goods flow freely among countries; groups on this side- retailers/importers, retaliers/importers trade associations, offshore contracting firms, consumers
Term
General Agreements on Tariffs & Trade (GATT)
Definition
1947, agreement to reduce trade barriers that countries were erecting against products from other nations; replaced in 1995 by WTO
Term
Multifiber Agreement (MFA)
Definition
1974, a trade policy responsible for the textile/apparel quota system
Term
North American Free Trade Agreemtent (NAFTA)
Definition
permits free trade among Mexico, Canada, and the United States; as a result Mexico has become the major source of apparel imports in the U.S. market
Term
World Trade Organization (WTO)
Definition
replaced GATT in 1995 and phased out in 10 years
Term
Central American Free Trade Agreement (CAFTA)
Definition
agreement that you can use foreign fabric but you have to use American thread
Term
Free Trade Agreement of the Americans (FTAA)
Definition
agreement that includes Alaska to the bottom of South America
Term
tariff
Definition
tax on imports, established and regulated by the U.S. government, paid by the retailer/importer, and collected by the U.S. Customs Service
Term
Caribbean Basin Initiative (CBI)
Definition
a preferential program developed by the U.S. government to promote economic development in 27 countries in the Caribbean Basin region
Term
Caribbean Basin Textile Access Program (807/807A)
Definition
1986, agreement under which Caribbean apparel products are given a more liberal quota system for access to the U.S. market if fabrics are both made and cut in the United States
Term
country of origin ruling (1985)
Definition
country where "substantial transformation" of the garment took place
Term
country of origin ruling (1996)
Definition
country of origin is the country in which the garment assembly occurs
Term
production package
Definition
offshore production in which you provide everything else, everything but the design is supplied by the contractor
Term
cut, make, & trim (CMT)
Definition
offshore production in which you make "my" design, the domestic producer that supplies the designs buys the fabric and then has it shipped to a contractor to be cut and sewn according to specifications
Term
offshore assenbly
Definition
offshore production in which sew it together, fabric is made and cut in the US and then sent elsewhere for sewing as specified
Term
methods to penetrate foreign markets
Definition
licensing agreements, direct exporting, joint ventures, direct ownership
Term
licensing agreement
Definition
uncomplicated way for a domestic manufacturer to cultivate forgeign markets, and it is the least costly (Gap opens Indonesia store)
Term
direct exporting
Definition
made in US, export to country with light tax; means it is selling products in other markets directly from the home base
Term
joint ventures
Definition
"you" in US own name, but "they" produce it; partnerships between a domestic company and a company in another country
Term
direct ownership
Definition
an assembly or production facility, or it may be the ownership of a company complete with productions and marketing
Term
licensing agreements
Definition
What is least expensive method of penetrating foreign markets?
Term
production orientation
Definition
when apparel firms and others in the industry "thought of their business and markets in term of where their plants could produce"
Term
marketing orientation/concept
Definition
customer centered approach of achieving the companies goals by determining the needs and wants of customers and delivering more effectively and efficient companies
Term
target market
Definition
a particular segment of a total potential market selected by a company as the object of its marketing efforts; defined by demographics & psycographics
Term
market segmentation
Definition
the subdivision of a population (frequently ultimate consumers) whose members share similar identifiable characteristics (e.g. age, wealth, education, level, etc.); defined by demographics and psychographics
Term
demographics
Definition
which identifies the population in groups based on demographic variables such as age, gender, income, occupation, education, religion, race, etc.)
Term
psychographics
Definition
which identifies lifestyles and lifestyle classifications that appear to influence consumers' buying motivation
Term
marketing
Definition
identifies the customer, determines what products to offer customers and how to and still profit
Term
merchandising
Definition
process which products are planned, designed, developed and presented to the identified target markets
Term
sales
Definition
operation that implements marketing and merchandising activities by physically selling the line to retail customers according to marketing plans
Term
product, price, place, promotion
Definition
What four elements define a company's marketing mix?
Term
product
Definition
refers to fashion items and services that a company will offer its target market
Term
place
Definition
indicates where the product will be sold
Term
price
Definition
refers to what customers who but the product will be charges
Term
promotion
Definition
includes all the efforts of a company to establish the identity and enhance the demand for specific brands and designer name products or to encourage buying from certain retailers
Term
maturers
Definition
1909-1945
Term
baby boomers
Definition
1946-1963 (first wave 1946-1955, second wave 1956-1963)
Term
generation x
Definition
1963-1973
Term
generation y
Definition
1972-1982
Term
generation z
Definition
1982-1992
Term
tweens
Definition
age 7-12
Term
they shop at stores like Metro-mart and J. Crew
Definition
How has the fashion industry been impacted by generation y?
Term
they make uo the biggest population group with the largest amount of shoppers, the younger boom generation shops online, shop at stores like Chico's and Talbot's
Definition
How has the fashion industry been impacted by the baby boomers?
Term
they were dropped into child rearing, Target and American Apparel buyers, Hot Topic and Metro Park and other new stores (a word to the y's"
Definition
How has the fashion industry been impacted by generation x?
Term
they shop at stores like Delia's, Limited Too, Abercrombie; consumers are tweens; the south has the highest concentration of tweens
Definition
How has the fashion industry been impacted by generation z?
Term
wear clothing from lines such as Marc Jacobs Kids line, and Juicy Jump suits for babies
Definition
generations following generation z
Term
caucasians
Definition
Which ethnic population group had the highest spending in the year 2000?
Term
African Americans
Definition
Which ethnic population group had the second highest spending in the year 2000?
Term
Hispanics
Definition
Which ethnic population group had the third highest spending in the year 2000? They also has the fastest growing spending in numbers.
Term
Asian Americans (with Chinese at the top of the list, and Philipeano, Indian, Vietnamese, and Korean following)
Definition
Which ethnic population group had the fourth highest spending in the year 2000? They also had the largest growth in spending.
Term
quick response strategy
Definition
getting the right merchandise to the market at the right time; serving the customer more effectively by focusing on the customer's needs
Term
push system
Definition
mark down prices; depends on force-feeding a product line through the multistage production and marketing process in hopes that the customer would like the end product; if the consumer did not like it the price is marked down
Term
pull system
Definition
customer is pulling the merchandise; is based on observing the consumer and translating the consumer's wishes back through the pipeline to determine what will be produced
Term
floor-ready merchandising
Definition
packaging and ticketing ready to move directly to the sales floor
Term
consumer-ready merchandising
Definition
retail stores become the "theater" in which the consumer makes buying decisions; customizes products sent directly from the manufacturer to the consumer
Term
natural fiber
Definition
comes from plant and animal sources and have been used for thousands of years
Term
manufactured fiber
Definition
previously known as "man-made" fibers, which are basically chemical products and whose development and utilization are new
Term
rayon (cellulosic from wood pulp), polyester, lyocell, nylon, aramides, acrylics, olefin, glass (all petroleum based)
Definition
Which generic fiber families fall into the manufactured fibers category?
Term
cotton, wool and silk (protein based), flax (cellulosic)
Definition
Which generic fiber families fall into the natural fibers category?
Term
cotton
Definition
comfortable to wear, natural, cellulosic fiber, absorbs water and breathes, slow to dry
Term
linen
Definition
similar to cotton- both are natural and cellulosic, made from the flax plant
Term
wool
Definition
a protein fiber, weaker than cotton or linen, especially when wet, absorbs moisture, Wool Products Labeling Act permits the word "wool" to be used for fibers from sheep
Term
silk
Definition
a protein fibers, very long filament, absorbs moisture, perspiration can deteriorate fabric and discolor dyes, requires delicate handling in cleaning
Term
rayon
Definition
cellulosic fiber made from wood pulp, the first manufactured fiber in 1911, first known as "artificial silk", stretches and shrinks more than cotton, highly absorband and dries easily
Term
polyester, nylon, and acrylic
Definition
very resilient, very hight heat can "melt" the fabric- thermoplastic, does not absorb water- hydrophobic, dries quickly- oleophilic
Term
thermoplastic
Definition
very high heat can "melt" the fabric
Term
hydrophobic
Definition
absorbs water
Term
oleophilic
Definition
dries quickly
Term
variant
Definition
newer fiber creations, generic fibers, they ARE given brand names
Term
fiber
Definition
the smallest unit, while yarn is an assembly of fibers twisted or helf together in a continuous strand
Term
woven fabric
Definition
the interlacing of two sets of yarns, vertical and howizontal
Term
knitted fabric
Definition
the interloping of either vertical of horizontal sets of yarns
Term
solution dyeing
Definition
the dye is introduced into the chemical "dope" from which the fiber is made
Term
fiber dyeing
Definition
dyeing the fiber before making into a fabric
Term
yarn dyeing
Definition
the yarn is first spun, and then put on cones, then dyes on the cone prior to the fabric production process
Term
piece dyeing
Definition
a piece of fabric dyed at once
Term
garment dyeing
Definition
the dyeing process is done after the entire garment is made, able to tell if the tag is also the same color as garment
Term
griege goods
Definition
undyed, unfinished fabric that is later dyed in the piece and subjected to a variety of finishing processes
Term
microfibers
Definition
filaments of less than one denier- two or three times thinner than a human hair; produces lightweight, soft fabrics
Term
1950
Definition
In what year was cotton the largest fiber used at 69%?
Term
1980
Definition
In what year did manufactured fibers become the largest used gibers at 64%?
Term
2000
Definition
In what year did the percentage of manufactured fabrics used rise to 71.6%?
Term
The textile productions by factory methods first began in Englans and later were adopted by America. America also adopted most of Europe's fashion materials: silks from Italy, China, and France; woolens, calico, and cashmere from England; and feathers and artificial flowers from France
Definition
How did the Industrial Revolution begin in the U.S.?
Term
The first cotton spinning mill was buil in 1790 by Samuel Slater. Slater's spinning machine not only was the first successful spinning or yarn-making plant in this country but was also considered to have started the Industrial Revolution. In 1973, Eli Whitney introduced his cotton gin, a machine that pulled fibers from seeds and helped to make a bountiful sulpply of cotton. In 1814, Francis Cabot Lowell developed the power loom.
Definition
What inventions and political happenings contributed to the growth of the industrial revolution?
Term
North and South Carolina, and Georgia
Definition
In what states is the textile industry primarily located today?
Term
vertically-integrated firm
Definition
a firm that engages in all processes of production and distribution- spinning, weaving, knitting, finishing, and selling; allows a company to control its goods through as many processes as are potentially profitable
Term
converter
Definition
person who orders the unfinished goods to finishing plants for processing
Term
independently-owned converters
Definition
person who has contracted relationships with the mills from which it purchases griege goods, the finishing plant it uses, or both
Term
converter-jobbers
Definition
independently owned, but without contractual agreements
Term
integrated converter
Definition
a division of a vertical textile firm; part of a large producer
Term
the color
Definition
What is the first decision made by a textile company?
Term
Color Association of the United States (CAUS)
Definition
a major force in guiding industry color decisions and has been issuing color projections for textiles and apparel for nearly 30 years and has been forecasting home furnishing and appliance colors for nearly 35 years, it is a nonprofit service organization whose board of directors consists of top industry executives, each from a different industry, and all of whom demote their time
Term
two new seasonal lines
Definition
How many new seasonal lines of textile fabrics is it customary for a company to present each year?
Term
they are shown from six to nine months in advance
Definition
When are seasonal lines shown in relation to retail market weeks and the arrival of apparel in retail?
Term
preselling
Definition
a presentation by the textile company's merchandising staff to its key accounts- the decision makers
Term
sales presentation
Definition
appointments are made six to eight weeks in advance of these customers' market weeks (selling periods), and presentations are made to apparel designers, stylists, and even the apparel companies' marketing staffs
Term
EDI
Definition
a method of transmitting computer data from one company to another into an electronic mailbox (e-mail) that unscrambles the data and makes it usable by the recipient and vice versa
Term
computer aided design (CAD)
Definition
provides the capability to experiments with weave, color, and yarns directly on a computer moniter
Term
computer aided manufacturing (cam)
Definition
used to guarantee that the colors on the CAD ptintout of the design are identical to those used in weaving an actual sample fabric or blanket
Term
shuttleless weaving
Definition
the high-speed shuttleless looms has increased productivity dramatically, with each new shuttleless loom capable of weaving more than twice as many yards per hour as the old shuttle loom
Term
projectile loom
Definition
weave a broad assortment of fabrics from basic poplins and twills to a variety of fibers and blend levels
Term
rapier shuttleless loom
Definition
more versatile and less productive than the others, they can take all types of colored yarns for many end-market uses
Term
air-jet shuttleless loom
Definition
the most productive and widely used shuttleless looms; cannot weave multicolor or decoration weaves
Term
water jet looms
Definition
produce most synthetic silk-like fabrics for blouses, are characterized by good productivity and fine quality, but they lack flexibility
Term
many European companies will not but products from firms that are not ISO9000 certified
Definition
Why would a company want to be ISO9000 certified?
Term
hide
Definition
comes from animale whose skin weighs more than 25 pounds, such as cattle, horses, and buffalo
Term
skin
Definition
designates still smaller skin, from such animals as calves, pigs, sheep and goats
Term
kip
Definition
skins weighing between 15 and 25 pounds
Term
pelt
Definition
the skin of a fur bearing animal
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