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Fall Final Mcomm
CHAPTER 15
22
Communication
Undergraduate 1
12/09/2010

Additional Communication Flashcards

 


 

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Term
Hypodermic Needle model
Definition
an early model of mass comm research that attempted to explain media effects directly into unsuspecting weak audiences. sometimes called the bullet theory or direct effects model
Term
Minimal effects model
Definition
a mass comm research model base don tightly controlled experimental and survey findings. It argues that the mass media have limited effects on audiences reinforcing the existing behaviors and attitudes rather then changing them.
Term
Cultivation effect
Definition
in media research the idea that heavy television viewing leads individuals to perceive reality in ways that are constant with th portrayals they see.
Term
cultural studies and what methods are used
Definition
In media research the parroaches that try to unerstand how the nedia and cultrure are tied to actual patterns of communication used in daily life, thse studies focus on how people make meanings, apprehend reality through stories and symbols.
Term
Agenda setting
Definition
a media research arguement that says that when mass media pay attention to particular events or issues they determine - that is , set the agenda for - the major topics of discussion for individuals and society
Term
Social learning
Definition
link between mass media and behavior as media research suggests
Term
Content analysis
Definition
in social science research a method for studying and coding media facts and programs.
Term
Spiral of Silence
Definition
a theory that links the mass media, social psychology and the formation of public opinion. It proposes that people who find their views on controversial issues in the minority tend to keep these views silent
Term
Scientific method
Definition
A widely used research method that studies phenomena in systematic stages, it included identifying the research problem, reviewing existing research, developing working hypothesis's determining appropriate research design, collecting info, analyzing results to see if the hypothesis has been verified and interpreting implications that predict relationship between a dependent and independent variable.
Term
Authoritarian model of expression
Definition
a model for journalism and speech that tolerates little criticism of government or public dissident; it holds that the general public needs guidance from an elite educated class
Term
Communist Model of expression
Definition
or state mode, a model for journalism and speech that places control. in the hands of an enlightened government which strives for ordinary citizens and coworkers in order to serve the common goals of the state.
Term
Social responsibility Model of expression
Definition
a model for journalism and speech influenced by the libertarian model that encouraged the free flow of information to citizens so they can make wise decisions regarding political and social issues.
Term
Libertarian model of expression
Definition
a model for journalism and speech that encourages vigorous government criticism and supports the highest degree of freedom for individual speech and news operations
Term
Censorship
Definition
is suppression of speech or other communication which may be considered objectionable, harmful, sensitive, or inconvenient to the general body of people as determined by a government, media outlet, or other controlling body.
Term
Fourth Estate
Definition
the notion that the press operates as an official branch of government monitoring the legislative judicial and executive branches for abuses of power.
Term
Public domain
Definition
The end of copyright period for a work at which point the public may begin to access it for free
Term
Libel
Definition
in media law the defamation of character in written expression
Term
Slander
Definition
in law spoken language that defames a persons character
Term
Shield laws
Definition
laws protecting the confidentiality of key interview subjects and reporters rights not to reveal sources of controversial information used in news stories
Term
Qualified and absolute privileged
Definition
a legal right allowing journalists to report judicial or legislative proceedings even though the public statements being reported may be libelous
Term
section 315
Definition
part of the 1934 communications act; it mandates that during elections ,broadcast stations must provide equal opportunities and response time for qualified political candidates.
Term
FCC (Federal Communications Commission)
Definition
an independent us governmetn agncy charged with regulating interstate and international communications by radio, television, wire, satellite, and cable. due to prior restraint cant regulate print ads and fist amendment
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