Term
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Definition
| Targeting people using available Facebook Data such as location targeting, demographic targeting, interests, hobbies, connections and engagement with your page, and so on. |
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Term
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Definition
| Creating an audience using data from an outside source such as your website using the Facebook Pixel code insertion into web pages. Or even by importing the orders made in a physical store. Facebook uses this information to try and find the users on Facebook so you can add them to your audience. Facebook SDK is like pixel, only for your apps. |
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Term
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Definition
| Lookalike audiences are an option that can extend your reach after applying the first two audience types, custom and core. Facebook will recognize common traits, interests, and so on to show your ads to people with the same traits. This is a great way to spread your message to new people after attacking with a custom and/or core audience. If a company has the budget this should always be used third. |
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Term
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Definition
| A line of code that you insert into your website to track site visitors and create an audience with. This means you can target people that abandoned shopping carts with deals that will encourage them to follow through with the purchase. |
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Term
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Definition
| Tracking code that lets you track your app users or people that almost downloaded your app. |
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