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Exito Comercial Ch 9 + 10
Business Spanish 2011 Zalacain
221
Language - Spanish
Undergraduate 4
04/15/2011
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Term
anuncio
 Definition
advertisement
Term
ensayo
 Definition
test, trial
Term
fomento de ventas
 Definition
sales promotion
Term
lema
 Definition
slogan, motto
Term
marca
 Definition
brand, trademark
Term
mercadeo
 Definition
marketing
Term
promover
 Definition
to promote
Term
publicidad
 Definition
publicity, advertising
Term
sondeo
 Definition
opinion poll
Term
agencia
 Definition
agency
Term
agencia de publicidad
 Definition
advertising agency
Term
agencia publicitaria
 Definition
advertising agency
Term
boletín informativo
 Definition
newsletter
Term
buscador
 Definition
search engine
Term
cambio
 Definition
exchange, change
Term
cambio de contrabando
 Definition
black market exchange
Term
cambio negro
 Definition
black market exchange
Term
cartelera
 Definition
billboard
Term
circular
 Definition
form, letter
Term
compra
 Definition
buying, purchasing
Term
consumidor
 Definition
consumer
Term
consumidor presunto
 Definition
potential consumer
Term
diseño
 Definition
design
Term
elaboración
 Definition
production
Term
estraperlo
 Definition
black market
Term
fabricante
 Definition
manufacturer
Term
folleto
 Definition
pamphlet
Term
gratuito
 Definition
free (of cost)
Term
hipervinculo
 Definition
hyperlink
Term
insumos
 Definition
supplies
Term
intermediario
 Definition
intermediary, middleman
Term
lanzamiento
 Definition
launching (of campaign)
Term
lenguaje
 Definition
language style or jargon
Term
letrero
 Definition
sign
Term
letrero luminoso
 Definition
neon sign
Term
marca
 Definition
mark
Term
marca comercial
 Definition
trademark
Term
marca de fábrica
 Definition
trademark
Term
marca registrada
 Definition
registered trademark
Term
medio
 Definition
means, medium
Term
medio de difusión
 Definition
advertising medium
Term
medio publicitario
 Definition
advertising medium
Term
mercado negro
 Definition
black market
Term
mercantil
 Definition
related to marketing
Term
muestro
 Definition
sampling
Term
pasar de moda
 Definition
to go out of style/fashion
Term
patrocinar
 Definition
to sponsor
Term
precio
 Definition
price
Term
precio máximo
 Definition
ceiling price
Term
precio minimo
 Definition
floor price
Term
prensa
 Definition
the press
Term
promoción de ventas
 Definition
sales promotion
Term
prueba
 Definition
proof, test, trial
Term
rascacielos
 Definition
skyscraper
Term
recopalactión de datos
 Definition
compilation of data, data summary
Term
relaciones públicas
 Definition
public relations
Term
robapáginas
 Definition
page/screen filler
Term
sala de coversación
 Definition
chat room
Term
surtido
 Definition
line of products
Term
televentas
 Definition
telesales
Term
utilidad
 Definition
utility
Term
valla
 Definition
billboard
Term
venta
 Definition
sale
Term
venta agresiva
 Definition
hard sell
Term
venta blanda
 Definition
soft sell
Term
venta en masa
 Definition
mass selling
Term
venta personal
 Definition
personal selling
Term
almacén
 Definition
store, warehouse
Term
almacenaje
 Definition
storage
Term
autopista de peaje
 Definition
toll road
Term
detallista
 Definition
retailer
Term
estructuración de precios
 Definition
price setting
Term
fletador/a
 Definition
shipper/sender
Term
fletante
 Definition
charterer, owner of transport
Term
prima
 Definition
premium
Term
transbordador
 Definition
ferry
Term
agente
 Definition
agent
Term
agente de subasta
 Definition
auction agent
Term
agente de ventas
 Definition
sales agent
Term
a granel
 Definition
in large quantity or volume, bulk
Term
almacén de artículos de calidad
 Definition
specialty shop
Term
al por mayor
 Definition
wholesale
Term
arancel
 Definition
tariff
Term
autpista de cuota
 Definition
toll road
Term
barcaza
 Definition
barge
Term
bomba
 Definition
pump
Term
cabotaje
 Definition
coastal traffic
Term
cadena de suministros
 Definition
supply-chaining
Term
carga
 Definition
packing, cargo
Term
centro comercial
 Definition
shopping center
Term
chalana
 Definition
light barge
Term
comerciante
 Definition
merchant
Term
comerciante al por mayor
 Definition
merchant wholesaler
Term
comisionista
 Definition
commision merchant
Term
concesión
 Definition
franchise
Term
concesionario
 Definition
dealer
Term
conocimiento de embarque
 Definition
bill of lading (list of what's on board)
Term
contenedor
 Definition
container
Term
control de riesgo
 Definition
risk management
Term
corredor
 Definition
broker
Term
costo
 Definition
cost
Term
costo fijo
 Definition
fixed cost
Term
costo variable
 Definition
variable cost
Term
de gran volumen
 Definition
bulky/bulk
Term
descarga
 Definition
unloading
Term
descuento
 Definition
discount
Term
descuento por promoción
 Definition
promotion allowance
Term
descuento por pronto pago
 Definition
discount for quick payment
Term
descuento por el compro en efectivo
 Definition
discount for cash payment
Term
descuento sobre cantidad
 Definition
volume discount
Term
detallista
 Definition
retailer
Term
detallista sin almacén
 Definition
non-store retailer
Term
distribuidor automático
 Definition
vending machines
Term
emanación
 Definition
source, point of origin
Term
emanación natural
 Definition
natural source or point of origin
Term
embarcación
 Definition
vessel/craft/boat
Term
entrega
 Definition
delivery
Term
estante
 Definition
shelf
Term
estebador
 Definition
stevedore
Term
estructuración de precios
 Definition
pricing/price setting
Term
excedente
 Definition
surplus
Term
falta de cumplimiento
 Definition
failure to comply/non-compliance
Term
ferretero
 Definition
hardware dealer
Term
fletador
 Definition
shipper (hands over goods to be delivered)
Term
fletador aéreo
 Definition
air shipper
Term
fletador fluvial
 Definition
inland water shipper
Term
fletador maritimo
 Definition
ocean/sea-going shipper
Term
fletamiento
 Definition
contract for chartering or rental of means of transport
Term
fletante
 Definition
charterer, owner of means of transport
Term
flete
 Definition
freight (price)
Term
franquicia
 Definition
franchise
Term
gabarra
 Definition
barge
Term
gama
 Definition
range (of products)
Term
gran almacén
 Definition
department store
Term
intermediario
 Definition
intermediary, middleman
Term
lanchón
 Definition
barge
Term
máquina expendedora
 Definition
vending machine
Term
margen de beneficío
 Definition
profit margin
Term
mayorista
 Definition
wholesaler
Term
mayorista de estanterias
 Definition
rack jobber
Term
mayorista sin almacén
 Definition
truck wholesaler
Term
menudeo
 Definition
retail
Term
mercaderia
 Definition
product
Term
mercado
 Definition
market
Term
mercado al contado
 Definition
cash market
Term
mercado de descuentos
 Definition
discount store
Term
mercancias de gran volumen
 Definition
bulk material
Term
ministro de relaciones exteriores
 Definition
secretary of state
Term
minorista
 Definition
retailer
Term
naviero
 Definition
ship owner
Term
oleducto
 Definition
pipeline
Term
pirateria
 Definition
piracy
Term
porte
 Definition
price (freight price)
Term
precio
 Definition
price
Term
precio de catálogo
 Definition
list price
Term
precio de mercado
 Definition
market price
Term
prima
 Definition
premium
Term
proveedor directo
 Definition
drop shipper
Term
rebaja
 Definition
rebate
Term
rebaja al comprador
 Definition
customer rebate
Term
rebaja al revendedor
 Definition
trade discount
Term
regateo
 Definition
haggling, bargaining
Term
rastrear
 Definition
to trace/track
Term
remolcador
 Definition
tugboat
Term
remolcar
 Definition
to tug
Term
representante de fábrica
 Definition
manufacturer's agent
Term
revendedor
 Definition
retailer
Term
riesgo
 Definition
risk
Term
seguro
 Definition
insurance
Term
seguro contra incendios
 Definition
fire insurance
Term
seguro contra terceros
 Definition
liability insurance (less used)
Term
seguro contra todo risego
 Definition
comprehensive insurance
Term
seguro de automoviles
 Definition
car insurance
Term
seguro de falta de cumplimiento
 Definition
non-compliance
Term
seguro de responsibilidad civil
 Definition
liability insurance
Term
siniestro
 Definition
damage
Term
subasta
 Definition
auction
Term
surtido
 Definition
assortment, selection
Term
tarifa por menos de un vagón completo
 Definition
less than carload on train
Term
tasa de rendimiento
 Definition
rate of return
Term
technología de flujo de pedidos
 Definition
package flow technology
Term
transporte
 Definition
transportation
Term
transportista
 Definition
carrier/means of transport
Term
transportista por contrato
 Definition
contract carrier
Term
transportista privado
 Definition
private carrier
Term
transportista público
 Definition
common carrier
Term
trayecto
 Definition
haul/run
Term
trayecto corto
 Definition
short haul
Term
trayecto largo
 Definition
long haul
Term
tubería
 Definition
pipe/piping
Term
venta
 Definition
sale
Term
venta al por mayor
 Definition
wholesaling
Term
venta al por menor
 Definition
retailing
Term
venta domicilliaria
 Definition
door-to-door sales
Term
venta por correo
 Definition
mail-order sales
Term
aficionado
 Definition
sports fan
Term
alojamiento
 Definition
lodging
Term
comitiva
 Definition
group/delegation
Term
consumidor presunto
 Definition
potential customer
Term
desgustación de vino
 Definition
wine tasting
Term
derrota
 Definition
defeat/loss
Term
encuesta
 Definition
survey
Term
experimentar
 Definition
to experience
Term
promover
 Definition
to promote
Term
sondeo
 Definition
opinion poll
Term
vencedor
 Definition
winner
Term
viaje de ida y vuelta
 Definition
round trip
Term
carta de porte
 Definition
bill of lading
Term
cartón
 Definition
cardboard
Term
compraventa
 Definition
buying and selling
Term
conocimiento de embarque
 Definition
bill of lading
Term
consignación
 Definition
consignment
Term
consignatario
 Definition
consignee
Term
consulta
 Definition
advice/prof opinion
Term
cotización
 Definition
quotation
Term
entrega
 Definition
delivery
Term
guía aérea
 Definition
air waybill
Term
pedido
 Definition
order
Term
reserva de
 Definition
with reservations about
Term
surtido
 Definition
line (of products)
Term
tallas de madera
 Definition
boards
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