Shared Flashcard Set

Details

Exam #3
Quiz questions pertaining to the exam
45
Business
Undergraduate 1
11/26/2012

Additional Business Flashcards

 


 

Cards

Term

 

TRUE or FALSE

 

A target market is a specific group of consumers toward whom a firm directs its marketing effort.

Definition

 

 

 

TRUE

Term

 

 

TRUE or FALSE

 

Marketing creates value by allowing individuals and organizations to obtain what they want and need.

Definition

 

 

 

TRUE

Term

 

 

TRUE or FALSE

 

A person's buying behavior may be affected by his or her social roles.

Definition

 

 

 

TRUE

Term

 

 

TRUE or FALSE

 

Sales promotion, advertising and public relations are elements of the promotion strategy.

Definition

 

 

 

TRUE

Term

 

 

 

__________ is the action that people take in buying and using goods and services.

Definition

 

 

 

Buyer behavior

Term

 

 

 

What are the four Ps?

 

Definition

 

Price

 

Product

 

Place

 

Promotion

Term

The marketing concept:

 

A) integrates all of the company's activities to satisfy customer wants.

 

B) focuses on customer wants so the compant can differentiate its products from its competition

 

C) achieves long-term organizational goals

 

D) satisfies customer wants and needs legally and responsibly

 

E) does all of the above

Definition

 

 

 

E) does all of the above

Term

The _____ is based on the four Ps.

 

A) production mix

 

B) competetive advantage

 

C) target market

 

D) advertising mix

 

E) marketing mix

Definition

 

 

 

E) marketing mix

Term

 

 

 

When planning _____ strategy, a manufacturer will deal with wholesalers and retailers.

Definition

 

 

 

place (distribution)

Term

 

 

 

A(n) _______ is any good or service that satisfies wants, along with its percieved attributes and benefits.

Definition

 

 

 

Product

Term

 

 

 

Personal selling, advertising, public relations and sales promotions are decisions made when planning the ______ strategy.

Definition

 

 

 

promotion

Term

 

 

 

The ________ is a specific group of consumers toward which a firm directs its marketing efforts.

Definition

 

 

 

target market

Term

Custoer satisfaction:

 

A) can occur even if the product does not meet customer expectations.

 

B) is the same as customer value.

 

C) refers to the customer's feeling that a product has met or exceeded expectations.

 

D) is most likely to be achieved by companies that have a production orientation.

 

E) is accurately described by all of the above.

 

Definition

 

 

 

C) refers to the customer's feeling that a product has met or exceeded expectations.

Term

 

 

A short story describing how reluctant British citizens are to play party games that might result in them looking foolish is an example of how _____ shapes human behavior.

Definition

 

 

 

Culture

Term

Which one of the following is a commonly used method for market segmentation?

 

A) demographic

 

B) behavioristic

 

C) psychographic

 

D) geographic

 

E) all of the above

Definition

 

 

 

E) all of the above

Term

 

 

TRUE or FALSE

 

Orientation introduces a new employee to the ethics and culture of the new company.

Definition

 

 

 

TRUE

Term

 

 

 

TRUE or FALSE

 

A job description is a written description of the qualifications necessary for a specific job.

Definition

 

 

 

FALSE

Term

 

 

 

TRUE or FALSE

 

Legal regulations are not much of a concern in the recruitment and selection process.

Definition

 

 

 

FALSE

Term

 

 

TRUE or FALSE

 

Human resource management is the process of hiring, developing, motivating and evaluating people in order to achieve organizational goals.

Definition

 

 

 

TRUE

Term

 

 

TRUE or FALSE

 

A labor union is an organization that represents workers in their disputes with management over wages, hours and working conditions.

Definition

 

 

 

TRUE

Term

 

 

 

Human resource ________ is the creation of a strategy for meeting future human resource needs.

Definition

 

 

 

Planning

Term

 

 

 

______ is the settling of a labor-management dispute by having a third party make a binding decision.

Definition

 

 

 

Arbitration

Term

 

 

 

The first type of training and development a new employee will be exposed to is:

Definition

 

 

 

employee orientation

Term

Which of the following is an example of a trend in human resource management?

 

A) reactive management of diversity

 

B) growing number of teenage customers

 

C) improving effiency through outsourcing

 

D) hiring empoyees who will change the organizational culture

 

E) increase in the number of children being home-schooled

Definition

 

 

 

C) improving efficiency through outsourcing

Term

 

 

 

________ is the attempt to find and attract qualified job applicants in the external labor market.

Definition

 

 

 

C) Recruitment

Term

 

 

One of the documents that help human resource planners find the right person for a specific job is a list of tasks and responsibilities required of the job. This document is known as a:

Definition

 

 

 

job description

Term

 

 

 

_______ is the process of negotiating labor agreements beetween union members and management.

Definition

 

 

 

Collective bargaining

Term

 

 

 

During the NBA lockout, the players in a(n) _______ election, voted out their existing union in order to sue the team owners.

Definition

 

 

 

decertification

Term

 

 

Rob Branyan applied for a job at Shane Printing, which is unionized. She was told that she need not join and did not have to pay union fees if she did not want to. Shane Printing must be located in a _______ state.

Definition

 

 

 

right-to-work

Term

 

 

 

The _______, created by the 1964 Civil Rights Act, investigates and resolves charges of discrimination.

Definition

 

 

 

Equal Employment Opportunity Commision

Term

 

 

TRUE or FALSE

 

According to Maslow's hierarchy of need, the most basic needs are the social needs.

Definition

 

 

 

FALSE

Term

 

 

 

TRUE or FALSE

 

According to Herzber's two-factor theory, job security represents a hygiene factor.

Definition

 

 

 

TRUE

Term

 

 

TRUE or FALSE

 

A manager who thinks that workers dislike and avoid work has what Douglas McGregor labeled Theory Y assumptions about people.

Definition

 

 

 

FALSE

Term

 

 

 

TRUE or FALSE

 

Early management theorists thought money was employees' primary motivation.

Definition

 

 

 

TRUE

Term

 

 

 

TRUE or FALSE

 

Motivation is basically a need-satisfying process.

Definition

 

 

 

TRUE

Term

 

 

 

According to Maslow, living life to the fullest is most closely associated with fulfilling this need:

Definition

 

 

 

Self-Actualization

Term

 

 

 

What did the Hawthorne studies reveal?

Definition

 

 

 

That managers who understand the needs, beliefs and expectations of people will have the greatest success motivating workers.

Term

As a believer in the Theory Y style of management, Robin Gorgio believes in all of the follwing EXCEPT:

 

A) trusting workers to work hard on their own

 

B) constant and close supervision

 

C) freedom of workers to come and go at will

 

D) giving employees more responsibilities

 

E) that workers are positively motivated

Definition

 

 

 

B) constant and close supervision

Term

 

 

Jane learned that, although she and June were both hired as part-time salesclerks at the same time and have similar backgrounds, June is paid $1 more per hour. Jane decided to stop cleaning dressing rooms on her shift because she thinks this is unfair. This is an example of which theory?

 

Definition

 

 

 

Equity Theory

Term

 

 

 

According to McGregor's Theory X,

Definition

 

 

 

most workers must be coerced to work.

Term

 

 

 

Maslow's hierarchy classifies needs that motivate people in which order, starting with the most basic?

Definition

Physiological

 

Security

 

Social

 

Esteem

 

Self-actualization

Term

Human relations is concerned with all of the following except:

 

A) employee motivation

 

B) the needs of employees

 

C) sales

 

D) job performance

 

E) morale

 

Definition

 

 

 

C) sales

Term

 

 

 

The Theory Z style of management emphasizes:

Definition

 

 

 

long-term employment

Term

 

 

 

TNT Incorporated recently implemented a participative management program in which it gave teams of workers more control and authority over their jobs. It is using which job design?

Definition

 

 

 

Job enrichment

Term

When explaining employee motivation through Herzberg's two-factor theory, all of the following represent motivational factors except:

 

A) recognition

 

B) wages

 

C) achievement

 

D) responsibility

 

E) advancement

Definition

 

 

 

B) wages

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