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| refers to active efforts to discover what must be done to achieve a goal that's not readily attainable |
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| the tendency to perceive an item only in terms of its most common use |
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| exists when people persist in using problem-solving strategies that have worked in the past |
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| occurs when people suddenly discover the correct solution to a problem after struggling with it for awhile |
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| occurs when people suddenly discover the correct solution to a problem after struggling with it for awhile |
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| involves trying possible solutions sequentially and discarding those that are in error until one works |
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| a guiding pronciple or "rule of thumb" used in solving problems or making decisions |
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| which entails selecting the alternative at each choice point that appears to lead most directly to one's goal |
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| evaluating alternatives and making choices among them |
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| Theory of Bounded Rationality |
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| asserts that people tend to use simple strategies in decision making that focus on only a few facets of available options and often result in "irrational" decisions that are less than optimal |
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| making choices under conditions of uncertainty |
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| involves basing the estimated probability of an event on the ease with which relevant instances come to mind |
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| involves basing the estimated probability of an event on how similar it is to the typical prototype of that event |
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