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Definition
| Anything that can be offered to a market for attention, acquisition, use, or consumption that might satisfy a want or need. |
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Definition
| An activity, benefit, or satisfaction offered for sale that is essentially intangible and does not result in the ownership of anything. |
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| a product bought by final consumers for personal consumption |
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Definition
| A consumer product that customers usually buy frequently, immediately, and with minimal comparison and buying effort. |
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Definition
| A consumer product that customers usually buy frequently, immediately, and with minimal comparison and buying effort. |
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Definition
| A consumer product with unique characteristics or brand identification for which a significant group of buyers is willing to make a special purchase effort. |
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| A consumer product that the consumer either does not know about or knows about but does not normally consider buying. |
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Definition
| A product bought by individuals and organizations for further processing or for use in conducting a business. |
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| The use of commercial marketing concepts and tools in programs designed to influence individuals behavior to improve their well-being and that of society. |
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| The characteristics of a product or service that bear on its ability to satisfy stated or implied customer needs. |
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Definition
| A name, term, sign, symbol, design, or a combination of these, that identifies the products or services of one seller or group of sellers and differentiates them from those of competitors. |
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Definition
| The actives of designing and producing the container or wrapper for a product. |
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Definition
| A group of products that are closely related because they function in a similar manner, are sold to the same customer groups, are marketed through the same types of outlets, or fall within given price ranges. |
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| Product mix (product portfolio) |
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Definition
| The set of all product lines and items that a particular seller offers for sale. |
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Definition
| Services are produced and consumed at the same time and cannot be separated from their providers. |
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Definition
| The quality or services vary greatly depending on who provides them and when, where, and how. |
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Definition
| Services cannot be stored for later sale or use. |
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Definition
| The chain that links service firm profits with employee and customer satisfaction. |
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Definition
| services are produced and consumed at the same time and cannot be separated from their providers. |
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Definition
| orienting and motivating customer contact employees and supporting service people to work as a team to provide customer satisfaction |
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Definition
| Training service employees in the fine art of interacting with customers to satisfy their needs. |
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Definition
| the differential effect that knowing the brand name has on customer response to the product or its marketing. |
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Definition
| A brand created and owned by a reseller of a product or service. |
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Definition
| The practice of using the established brand names of two different companies on the same product. |
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Definition
| Extending an existing brand name to new forms, colors, sizes, ingredients, or flavors of an existing product category. |
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Term
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Definition
| Extending on existing brand name to new product categories |
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