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Exam II
Turow Chapter 11, 12, 13, 14
58
Communication
Undergraduate 3
11/13/2013

Additional Communication Flashcards

 


 

Cards

Term
Controls all mass media
Definition
Content is king.
Term
Radio Act of 1912
Definition
authorized the Secretary of Commerce to issue frequency licenses and regulated the use of wire on ships for communication with land.
Term
Federal Radio Comission
Definition
Bureau that issued radio licenses and regulated the early radio industry.
Term
Two factors that affected the radio industry the most
Definition
Fragmentation/Segmentation
Term
Nickelodeon
Definition
early movie theatre
Term
First talkie
Definition
The Jazz Singer
Term
Nielson
Definition
Dominates the TV audience ratings
Term
Arbitron
Definition
Dominates the radio audience ratings
Term
The Big Three
Definition
NBC, ABC, CBS.
Dominated radio and then TV
Term
The Big Four
Definition
NBC, ABC, CBS, Fox (1980s)
Term
Radio was most useful in which war?
Definition
WWII. Largest broadcasting medium nationally and internationally.
Term
MPPC acronym
Definition
Motion Picture Patent Company
Term
MPPC
Definition
organized by the ten largest movie companies, who producers and distributors attempted to gain complete control of the motion-picture industry in the United States primarily through control of patents.
Term
MPPC
Definition
Controlled technology, distribution, and exhibition of early movies.
Term
Studio System
Definition
vertical integration when one company controlled all aspects such as production, distribution, exhibition.
Term
TV integration
Definition
Vertical
Term
Motion picture integration
Definition
horizontal
Term
Affiliate (in relation to radio)
Definition
a station that is not owned by a broadcast network but they transmit their signals.

NBC has local affiliate channels. Affiliates can also choose not to air certain programs.
Term
MSO
Definition
Comcast, Time Warner Cable, DishTV
Term
Early development of radio (person)
Definition
Edison
Term
Responsible for wireless radio
Definition
Marconi
Term
1920 NBC split
Definition
Red and Blue

FCC declared NBC a monopoly. NBC sold the weaker radio, Blue. Blue became ABC.
Term
American Broadcast Company
Definition
ABC. Previously was the Blue radio network owned by NBC.
Term
Telecommunications Act of 1996
Definition
increased the number of stations that any single company can own in a market. Intended to encourage the consolidation of ownership.
Term
Advertising fees
Definition
determined by ratings
Term
First assembled PC available on the consumer market
Definition
Apple and IBM
1980s
Term
First radio broadcast
Definition
KDKA, Pittsburg
Term
Golden age of radio prgrams
Definition
1930s/1940s
Term
Golden age of television programs
Definition
1950s/1960s
Term
Sirius XM
Definition
satellite radio
Term
Pandora
Spotify
Definition
Internet radio
Term
international box office
Definition
responsible for 2/3 of US feature film receipts
Term
Net Neutrality Controversy
Definition
internet providers wanted to charge website owners more because their site required more bandwidth. Not approved.
Term
Box office gross vs. purchased recorded films gross
Definition
box office gross > purchased recorded gross
Term
Sequels in motion pictures
Definition
very popular. predetermined audience and realistic estimated profit.
Term
HSN
Definition
Home Shopping Network. Founded by Barry Diller. 1970s
Term
Subscription television.
Definition
television that is subscribed to. HBO.
Term
Syndication
Definition
when other shows are on different channels that they do not belong to.
General rule: After 100 episodes, a show enter syndication.
Term
Transistor
Definition
technology that allowed for portable radio. Huge development in the 1950s and allowed radio in cars.

Marconi
Term
Early internet
Definition
developed by US government, Department of Defense.
called Arpanet
Term
1950s television
Definition
start of the golden age.
central hub for production was NYC
Term
TV revenue
Definition
advertising and subscriptions
Term
Lumiere Brothers and Edison
Definition
Responsible for development of motion pictures and television.
Term
FCC
Definition
Federal Communication Commission.

regulates communications industry in the US.

Newton Mino: “television is a vast wasteland.
Term
Six Majors
Definition
20th Century Fox
Columbia
(Disney) early 21st cent
(MGM) mid 1900s
Paramount
Universal
Warner Brothers
Term
Payola
Definition
paying a DJ to play specific music (artist, genre, producer, etc.)
illegal
Term
Edward Murrow
Definition
broadcaster we listened to in class who broadcasted during WWII while he was overseas in the middle of blitz and in concentration camps.
Term
Paramount vs. US
Definition
court case that broke up the studio system. 1948

Studios sold the exhibition theaters because it was the least profitable
Term
V Chip
Definition
technology that allows parents to control what programming children can watch. From Canada.
Term
Radio Act of 1912
Definition
licenses and wireless on ships
Term
Federal Communications Act of 1927
Definition
Established FRC
Term
FRC
Definition
Federal Radio Commission

created by the Radio Act of 1927, this commission’s purpose was to issue radio licenses to those who applied for them, and to bring order to the nation’s radio airwaves.
Term
Federal Communications Act of 1934
Definition
established FCC and regulation
Term
Telecommunications Act of 1996
Definition
ncreased number of stations any single company could own in a market. Radio, TV, and internet.
Term
After WWII, changes affected development of motion pictures
Definition
leisure time
Paramount vs US
TV became big
Introduction of film ratings
Term
3 Critical measures/factors of television audience ratings
Definition
rating, reach, and share
Term
Factors that affected the radio industry
Definition
TV,
video killed the radio star,
transistor,
baby boom generation
Term
7 major characteristics of radio
Definition
Fragmented/segmented Local
Selective
Personal
Mobile
Supplementary/secondary
Participatory
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