Shared Flashcard Set

Details

Exam 4
All Lecture Notes
10
Communication
Undergraduate 1
12/18/2012

Additional Communication Flashcards

 


 

Cards

Term
What is ethics?
Definition
Involves questions of right or wrong conduct
Term
What is applied Ethics?
Definition

Takes ethical theories and applies them to certain circumstances

 

Examples: Business ethics, media ethics.

Term
Why do students hate ethics?
Definition

Moral Relativism:

 

There is no absolute right or wrong, rather they are all culturally relative. (Certain universal precaptions exsist.  An example would be the goulden rule).

 

 

Expendiency:

 

Suggests that we should do whatever it takes to succeed regaurdless of the consiquences.

Term
Ethical Theory: Consequence Based
Definition
Ethics based on the consiquences of the actions.
Term
Ethical Theory: Duty Based
Definition
We should judge an action by how well it respects others and rights.
Term

John Stuart Mill - Utilitarianism

 

(Consequence Based Ethical Theory)

Definition

Standard should be happiness

 

 

Problems:

 

How is happiness defined?

Impulses that consequences are known

Term

Immanual Kant - Categorical Imperative

 

(Duty Based Ethical Theory)

Definition
Act like you would want others to act.
Term
Levels of analysis in media ethics
Definition

Most General to Least General:

 

Industries

Common Practices

Message Types

Individual Messages

Term
Four Basic Steps to Judgement
Definition
  1. Analyze intentions/motives. (source, receiver, medum, then context)
  2. Apply ethical theories
  3. Make judgement
  4. Propose solution
Term
Media Ethics Generalization
Definition
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