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| the practice of shielding one or more industries within a countrys economy from foreign competition through the use of tariffs or quotas |
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| a government tax on goods or services entering a country, primarily serving to raise prices on imports |
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| a restriction placed on the amount of a product allowed to enter or leave a country |
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| institution that sets rules governing trade between its members through a panel of trade experts |
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| exists when firms originate, produce, and market their products and services worldwide |
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| multidomestic marketing strategy |
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Definition
| a multinational firms strategy of offering as many different product variations, brand names, and advertising programs as countries in which it does business |
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| global marketing strategy |
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| the practice of standardizing marketing activities when there are cultural similarities and adapting them when cultures differ |
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| a brand marketed under the same name in multiple countries with similar and centrally coordinated marketing programs |
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| consumer groups living around the world who have similar needs or seek similar benefits from products or services |
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| the study of similarities and differences among consumers in two or more nations or societies |
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| a societys personally or socially preferable modes of conduct or states of existence that tend to persist over time |
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| norms and expectations about the way people do things in a specific country |
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| foreign corrupt practices act (1977) |
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| a law that makes it a crime for US corporations to bribe an official of a foreign government or political party to obtain or retain business |
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| things that represent ideas or concepts in a specific culture |
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| retranslating a word or phrase back into the original language using a different interpreter to catch errors |
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| the practice of offering small, collateral-free loans to individuals who otherwise would not have access to the capitol necessary to begin small businesses or other income-generating activities |
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| the price of one countrys currency expressed in terms of another countrys currency |
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| producing goods in one country and selling them in another country |
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| when a foreign company and a local firm invest together to create a local business, sharing ownership, control, and the profits of the new company |
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