Term
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Definition
| the marketing of products and services to firms, governments or not for profit organizations |
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Term
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Definition
| manufacturers,wholesalers,retailers, and government agencies that buy products and services for their own use or for resale |
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Term
| North American Industry Classification System (NAICS) |
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Definition
| provides common industry definitions for Canada, Mexico, and the United States |
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Term
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Definition
| the demand for industrial products and services is driven by demand for consumer products and services |
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Term
| organizational buying behavior |
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Definition
| the process by which organizations determine the need for products and then choose among alternative suppliers |
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Term
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Definition
| the group of people in an organization that participates in the buying process |
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Term
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Definition
| three types of organizational buying situations: new buy, straight rebuy, or modified rebuy |
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Term
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Definition
| online trading communites that bring together buyers and supplier organizations |
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Term
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Definition
| occurs when a seller puts an item up for sale and would-be buyers bid in competition of each other |
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Term
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Definition
| occurs when a buyer communicates a need for something and would-be suppliers bid in competition with each other |
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