Term
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Definition
| views or opinions held by a representative sample that speaks for the rest of the citizens |
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Term
| Four ways of measuring Public Opinion |
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Definition
1. face to face-expensive, how surveys started
2. telephone-ignored, 1 in 10 respond
3. mail surveys-cheapest, but low response, only 15% back
4.Internet Surveys- hard to determine b/c anyone can take them |
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Term
| Two important aspect of measuring |
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Definition
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Term
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Definition
| wording effects, question order, respond to bias |
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Term
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Definition
| Primaries, Midterms, Presidential |
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Term
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Definition
| select candidates that will participate in midterm and presidential elections; open, closed, and blanket |
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Term
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Definition
less mobilization
weak attachment to parties
defining efficacy |
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Term
| What is the difference between Political Parties & Interest Groups? |
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Definition
Campaign laws
Interest Groups cannot sponsor candidates |
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Term
| What is the difference between the two Political Parties? |
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Definition
Platform
Identifiers
Ideology |
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Term
| What are the 6 functions of Media? |
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Definition
To inform
To entertain
Identify public problem
Make Money
Socialize a new generation
Provide a Political forum |
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Term
| Why are there only 2 parties? |
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Definition
Practical Consideration
Winner take all elections
Socialize a new generation
Provide political forum |
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Term
| What are the voting cues? |
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Definition
Incumbency
Party
Platform
Image
Economy |
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Term
| What is the Electoral College? |
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Definition
| mechanism for electing president; 538 members; 270 to win |
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Term
| What are biases in the media? |
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Definition
negative stories
prefers individuals
entertainment
conflict vs. consensus
Breaking events
Ideological biases |
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Term
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Definition
| Someone who benefits from an interest group without joining |
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Term
| What are some voting obstacles? |
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Definition
location
felons can't vote
Jim Crow Laws
Voter ID laws
Registration laws
Poll quality |
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Term
| What are 3 things that shape news? |
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Definition
Agenda Setting(Gatekeeping)
Priming
Framing |
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Term
| What are the two campaign finance laws? |
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Definition
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Term
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Definition
Plurality
Majority
Proportional representation |
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Term
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Definition
| party outside the 2 major parties |
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Term
| What are advantages of Public Opinion surveys? |
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Definition
express opinions
Polls seek out people
Everyone's input in equal
Unbiased when done scientifically
Give politicians info outside of elections |
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Term
| What are the functions of political parties? |
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Definition
Compete in election for influence
Organize the ballot
Propose alternate programs
Organize government |
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Term
| What are 3 laws/acts governing the media? |
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Definition
Equal Time Rule
Fairness doctrine
Right of Rebuttal |
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Term
| What are the 3 types of elections? |
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Definition
Primaries
Mid-term
Presidential |
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Term
| What are some problems with survey design? |
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Definition
Wording
Order
Response Bias |
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Term
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Definition
Socioeconomic status
civic engagement
Mobilization
Duty |
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Term
| What do you look for in public opinion poll? |
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Definition
| Margin of error, Sample size, order of questions, who sponsored it, when it was done, what the question was, who conducted the poll |
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Term
| What are the 4 theories of party identification? |
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Definition
Psychological
Sociological
Economic/Rational
Cognitive |
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Term
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Definition
Spin doctors
Editors/journalists
Audiences
Source of the story |
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Term
| What amendments deal with voting? |
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Definition
| 15th(all races), 19th(women), 24th(poll taxes), 26th(voting age) |
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Term
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Definition
| peers, family, media, education |
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