Term
|
Definition
| Development of a product that is closely related to existing products in the line but is designed specifically to meet different customer needs. |
|
|
Term
|
Definition
| Changes in one or more characteristics of a product. |
|
|
Term
|
Definition
| Changes relating to a product's dependability and durabilty |
|
|
Term
|
Definition
| Changes affecting a product's versatility, effectiveness, convenience, or safety. |
|
|
Term
|
Definition
| Changes relating to the sensory appeal of a product. |
|
|
Term
| New-Product Development Process |
|
Definition
| A seven-phase process for introducing products: idea generation, screening, concept testing, business analysis, product development, test marketing, and commercialization |
|
|
Term
|
Definition
| Seeking product ideas to achieve organizational objectives |
|
|
Term
|
Definition
| Selecting the ideas with the greatest potential for further review |
|
|
Term
|
Definition
| Seeking a sample of potential buyers' responses to a product idea |
|
|
Term
|
Definition
| Evaluating the potential impact of a product idea on the firm's sales, costs, and profits |
|
|
Term
|
Definition
| Determining if producing a product is feasible and cost effective |
|
|
Term
|
Definition
| A limited introduction of a product in geographic areas chosen to represent the intended market |
|
|
Term
|
Definition
| Refining and finalizing plans and budgets for full-scale manufacturing and marketing of a product |
|
|
Term
|
Definition
| Creating and designing products so that customers perceive them as different from competing products |
|
|
Term
|
Definition
| The overall characteristics of a product that allow it to perform as expected in satisfying customer needs |
|
|
Term
|
Definition
| The amount of quality a product possesses |
|
|
Term
|
Definition
| The degree to which a product has the same level of quality over time |
|
|
Term
|
Definition
| How a product is conceived, planned, and produced |
|
|
Term
|
Definition
| The physical appearance of a product |
|
|
Term
|
Definition
| Specific design characteristics that allow a product to perform certain tasks |
|
|
Term
|
Definition
| Human or mechanical efforts or activities that add value to a product |
|
|
Term
|
Definition
| Eliminating a product from the product mix when it no longer satisfies a sufficient number of customers |
|
|
Term
|
Definition
| The person within an organization responsible for a product, product line, or several distinct products that make up a group |
|
|
Term
|
Definition
| The person responsible for a single brand |
|
|
Term
|
Definition
| The person responsible for managing the marketing activities that serve a particular group of customers |
|
|
Term
|
Definition
| A cross-functional group that creates entirely new products that may be aimed at new markets |
|
|
Term
|
Definition
| A name, term, design, symbol, or other feature that identifies a seller's products and differentiates them from competitors' products |
|
|
Term
|
Definition
| The part of a brand that can be spoken, including letters, words, and numbers |
|
|
Term
|
Definition
| The part of a brand not made up of words, such as a symbol or design |
|
|
Term
|
Definition
| A legal designation of exclusive use of a brand |
|
|
Term
|
Definition
| The full legal name of an organization |
|
|
Term
|
Definition
| A customer's favorable attitude toward a specific brand |
|
|
Term
|
Definition
| The degree of brand loyalty in which the customer is aware the brand exists and views the brand as an alternative purchase if their preferred brand in unavailable |
|
|
Term
|
Definition
| The degree of brand loyalty in which a customer prefers one brand over competitive offerings |
|
|
Term
|
Definition
| The degree of brand loyalty in which a customer strongly prefers a specific brand and will accept no substitute |
|
|
Term
|
Definition
| The marketing and financial value associated with a brand's strength in a market |
|
|
Term
|
Definition
| A brand initiated by its producer |
|
|
Term
| Private Distributor Brands |
|
Definition
| A brand initiated and owned by a reseller |
|
|
Term
|
Definition
| A brand indicating only the product category |
|
|
Term
|
Definition
| A branding policy in which each product is given a different name |
|
|
Term
|
Definition
| Branding all of a firm's products with the same name or part of the name |
|
|
Term
|
Definition
| An organization uses one of its existing brands to brand a new product in a different product category |
|
|
Term
|
Definition
| Using two or more brands on one product |
|
|
Term
|
Definition
| An agreement whereby a company permits another organization to use its brand on other products for a licensing fee |
|
|
Term
|
Definition
| Using similar packaging for all of a firm's products or packaging that has one common design element |
|
|
Term
|
Definition
| Providing identifying, promotional, or other information on package labels |
|
|
Term
| Universal Product Code (UPC) |
|
Definition
| A series of electronically readable lines identifying a product and containing inventory and pricing information |
|
|
Term
|
Definition
| A service that is not physical and therfore cannot be perceived by the senses |
|
|
Term
|
Definition
| The production of a service cannot be separated from its consumption by customers |
|
|
Term
|
Definition
| The inability of unused service capacity to be stored for future use |
|
|
Term
|
Definition
|
|
Term
| Client-Based Relationships |
|
Definition
| Interactions that result in satisfied customers who use a service repeatedly over time |
|
|
Term
|
Definition
| The level of interaction between provider and customer needed to deliver the service |
|
|
Term
|
Definition
| Customers' perception of how well a service meets or exceeds their expectations |
|
|
Term
|
Definition
| Tangible attributes that can be judged before the purchase of a product |
|
|
Term
|
Definition
| Attributes that can be assessed only during purchase and consumption of a service |
|
|
Term
|
Definition
| Attributes that customers may be unable to evaluate even after purchasing and consuming a service |
|
|
Term
|
Definition
| Marketing activities conducted to achieve some goal other than ordinary business goals such as profit, market share, or return on investment |
|
|
Term
|
Definition
| A collective of individuals who have an interest in or concern about an organization, product, or social cause |
|
|
Term
|
Definition
| Direct consumers of a product of a nonbusiness organization |
|
|
Term
|
Definition
| Indirect consumers of a product of a nonbusiness organization |
|
|
Term
|
Definition
| The value of the benefit given up by choosing one alternative over another |
|
|
Term
| Integrated Marketing Communications |
|
Definition
| Coordination of promotion and other marketing efforts for maximum informational and persuasive impact |
|
|
Term
|
Definition
| A sharing of meaning through the transmission of information |
|
|
Term
|
Definition
| A person, group, or organization with a meaning it tries to share with a receiver or an audience |
|
|
Term
|
Definition
| The individual, group, or organization that decodes a coded message |
|
|
Term
|
Definition
| Coverting meaning into a series of signs or symbols |
|
|
Term
|
Definition
| The medium of transmission that carries the coded message from the source to the receiver |
|
|
Term
|
Definition
| Converting signs or symbols into concepts and ideas |
|
|
Term
|
Definition
| Anything that reduces a communication's clarity and accuracy |
|
|
Term
|
Definition
| The receiver's response to a decoded message |
|
|
Term
|
Definition
| The limit on the volume of information a communication can handle effectively |
|
|
Term
|
Definition
| Communication to build and maintain relationships by informing and persuading one or more audiences |
|
|
Term
|
Definition
| Demand for a product category rather than for a specific brand |
|
|
Term
|
Definition
| Promotion that informs consumers about a new product |
|
|
Term
|
Definition
| Demand for a specific brand |
|
|
Term
|
Definition
| A combination of promotional methods used to promote a specific product |
|
|
Term
|
Definition
| Communicating through the movement of head, eyes, arms, hands, legs, or torso |
|
|
Term
|
Definition
| Communicating by varying the physical distance in face-to-face interactions |
|
|
Term
|
Definition
| Communicating through touching |
|
|
Term
|
Definition
| Promoting a product only to the next institution down the marketing channel |
|
|
Term
|
Definition
| Promoting a product directly to consumers to develop strong consumer demand that pulls products through the marketing channel |
|
|
Term
| Word-of-Mouth Communication |
|
Definition
| Word-of-Mouth Communication |
|
|
Term
|
Definition
| An attempt to gain acceptance of a product through word-of-mouth communcations |
|
|
Term
|
Definition
| A strategy to get Internet users to share ads and promotions with their friends |
|
|
