Term
designed to get consumers to get consumers to pull the product into the supply chain
a. push strategy
b. pull strategy |
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Definition
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Term
Designed to increase demand by motivating sellers to highlight the product, rather than competitors, and thereby push the product onto consumers
a. push strategy
b. pull strategy |
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Definition
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Term
communication used to create and build brand awareness, with the ultimate goal of moving consumers through the buying cycle to a purchase
a. informative advertising
b. Persuasive advertising
c. Reminder advertising
d. top of the mind awareness |
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Definition
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Term
communication used to motivate consumers to take action
a. informative advertising
b. Persuasive advertising
c. Reminder advertising
d. top of the mind awareness |
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Definition
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Term
communication used to remind consumers of a product prompt repurchases, especially for products in the maturity stage of their cycle
a. informative advertising
b. Persuasive advertising
c. Reminder advertising
d. top of the mind awareness |
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Definition
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Term
prominent in peoples memories triggers a response without them having to think about it
a. Primary demand advertising
b. Institutional Advertising
c. Top of the mind Advertising
c. Selective demand advertising
d. top of the mind awareness |
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Definition
| Top of the mind advertising |
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Term
Inform persuade or remind consumers about a specific product or service
a. Persuasive advertising
b. Institutional Advertising
c. Product focused advertisement
c. Selective demand advertising |
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Definition
| Product focused advertisements |
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Term
inform persuade and remind consumers about issues related to places politics industries and particular corporations
a. Persuasive advertising
b. Institutional Advertising
c. Product focused advertisement
c. Selective demand advertising |
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Definition
| Institutional advertisements |
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Term
Ads designed to generate demand for the product category or an entire industry
a. Push Strategy
b. Pull Strategy
c. Primary Demand advertising
d. Selective Demand advertising |
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Definition
| Primary demand advertising |
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Term
ads designed to generate demand for a specific brand firm or item
a. Push Strategy
b. Pull Strategy
c. Primary Demand advertising
d. Selective Demand advertising |
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Definition
| Selective demand advertising |
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Term
strategy of differentiating a product by communicating its unique attributes often the common theme or slogan for the advertising campaign
a. Selective demand advertising
b. Selective demand
c. unique selling proposition
d. Institutional advertising |
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Definition
| Unique Selling proposition |
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Term
ads run throughout the suited to products and services consumed at steady rates that require constant levels of persuasive or reminder advertising
a. continuous advertising
b. flighting advertising schedule
c. pulsing advertising schedule |
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Definition
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Term
advertising schedule implemented in spurts with periods of heavy advertising followed by periods of no advertising
a. continuous advertising
b. flighting advertising schedule
c. pulsing advertising schedule |
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Definition
| flighting advertising schedule |
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Term
combines continuous and flighting ad schedules; maintains a base level of advertising but increases intensity during certain periods
a. continuous advertising
b. flighting advertising schedule
c. pulsing advertising schedule |
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Definition
| Pulsing advertising schedule |
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