Shared Flashcard Set

Details

Title

Exam 2 Vocab

Description

Chap 2, 7, 6, 5

Total Cards

Subject

Communication

Level

Undergraduate 2

Created

03/22/2015

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Additional Communication Flashcards

Term

content analysis

Definition

research technique for the objective, systematic, and quantitative description of the manifest content of communication

Term

coder

Definition

person who examines content and classifies it into categories

Term

manifest content

Definition

material that actually appears, and requires a minimum of interpretation by the coder

Term

latent content

Definition

content that might become apparent after a coder has interpreted or read between the lines of the message before coding