Term
|
Definition
Collect information that provides answers to research questions (who, what, where, when, and how)
Describe characteristics of existing market situations
Identify relationships or differences |
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|
Term
| Information Collected From Surveys |
|
Definition
Attitudes
Decisions
Who, What, Where, When, and how of Decisions |
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Term
|
Definition
| Non-observable trait about an individual (satisfaction) |
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Term
|
Definition
| Observable, measurable trait (height, weight, etc.) |
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|
Term
| Three Components of Attitude |
|
Definition
Cognitive (Knowledge about something)
Affective ((How you feel about something)
Intentions (behavior) |
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|
Term
| Importance of Measurement and Scaling |
|
Definition
| Allows for responses and situations to be compared |
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Term
|
Definition
Nominal
Ordinal
Interval
Ratio |
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Term
|
Definition
| Mutually exclusive, labeled categories, with no necessary relationship |
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Term
|
Definition
| Ranked in order with regard to some common variable, not able to determine difference by how much or less |
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Term
|
Definition
| Ratios can be determined but 0 point has no real value (Likert Scales) |
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Term
|
Definition
| Ratios determined and 0 does have a real meaning (weight, market share, dollars) |
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Term
|
Definition
| Lack of Error (data clustered together) |
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Term
|
Definition
| Scale measures what is supposed to be measured (clustered at center point |
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Term
|
Definition
| Degree to which a measurement seems to measure what it is supposed to measure |
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Term
|
Definition
| Representativeness of the content of a measurement instrument (does it measure everything) |
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|
Term
| Criterion-Related Validity |
|
Definition
| Degree to which a measurement instrument can predict a variable that is designated a criterion |
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Term
|
Definition
| Degree to which a measurement instrument represents and logically connects the observed phenomenon to the construct |
|
|
Term
| Conditions Needed to Establish Causality |
|
Definition
Strong association between an action and an observed outcome
Action precedes outcome
Internal validity (no competing explanation)
Generalizable
Persistent |
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Term
|
Definition
| The variable that is manipulated |
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Term
|
Definition
| Variable affected by the independent variable |
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Term
|
Definition
| Specific combination of factor levels whose effect is compared to other treatments |
|
|
Term
|
Definition
| Testing of the effects of independet variables on some dependent variable |
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|
Term
|
Definition
| Some group of units gathered that have the same experimental treatment level applied to them |
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Term
|
Definition
| group with no applied experimental treatment |
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|
Term
|
Definition
| Some variable which impacts both the independent and dependent variables, causing a misrepresentation of the independent variable impacting the dependent (Ice cream purchase correlates with crime; heat causes both to rise) |
|
|
Term
|
Definition
| accidental or intentional specific selection of respondents by the researcher |
|
|
Term
|
Definition
| Random selection of respondents |
|
|
Term
|
Definition
| Observed effects of the experimental treatment |
|
|
Term
| Threats to Internal Validity |
|
Definition
History
Maturation
Testing
Instrumentation
Selection Bias
Mortality |
|
|
Term
|
Definition
| Threat that external events will impact the results of the experiment |
|
|
Term
|
Definition
| Responses will change as the respondents age |
|
|
Term
|
Definition
| Threat to validity due to respondents knowning that they are being tested |
|
|
Term
|
Definition
| Using different measurement techniques |
|
|
Term
|
Definition
|
|
Term
|
Definition
| One treatment level at a time |
|
|
Term
|
Definition
| More than one treatment level and more than one independent variable |
|
|
Term
|
Definition
Collect information that provides answers to research questions (who, what, where, when, and how)
Describe characteristics of existing market situations
Identify relationships or differences |
|
|
Term
| Information Collected From Surveys |
|
Definition
Attitudes
Decisions
Who, What, Where, When, and how of Decisions |
|
|
Term
|
Definition
| Non-observable trait about an individual (satisfaction) |
|
|
Term
|
Definition
| Observable, measurable trait (height, weight, etc.) |
|
|
Term
| Three Components of Attitude |
|
Definition
Cognitive (Knowledge about something)
Affective ((How you feel about something)
Intentions (behavior) |
|
|
Term
| Importance of Measurement and Scaling |
|
Definition
| Allows for responses and situations to be compared |
|
|
Term
|
Definition
Nominal
Ordinal
Interval
Ratio |
|
|
Term
|
Definition
| Mutually exclusive, labeled categories, with no necessary relationship |
|
|
Term
|
Definition
| Ranked in order with regard to some common variable, not able to determine difference by how much or less |
|
|
Term
|
Definition
| Ratios can be determined but 0 point has no real value (Likert Scales) |
|
|
Term
|
Definition
| Ratios determined and 0 does have a real meaning (weight, market share, dollars) |
|
|
Term
|
Definition
| Lack of Error (data clustered together) |
|
|
Term
|
Definition
| Scale measures what is supposed to be measured (clustered at center point |
|
|
Term
|
Definition
| Degree to which a measurement seems to measure what it is supposed to measure |
|
|
Term
|
Definition
| Representativeness of the content of a measurement instrument (does it measure everything) |
|
|
Term
| Criterion-Related Validity |
|
Definition
| Degree to which a measurement instrument can predict a variable that is designated a criterion |
|
|
Term
|
Definition
| Degree to which a measurement instrument represents and logically connects the observed phenomenon to the construct |
|
|
Term
| Conditions Needed to Establish Causality |
|
Definition
Strong association between an action and an observed outcome
Action precedes outcome
Internal validity (no competing explanation)
Generalizable
Persistent |
|
|
Term
|
Definition
| The variable that is manipulated |
|
|
Term
|
Definition
| Variable affected by the independent variable |
|
|
Term
|
Definition
| Specific combination of factor levels whose effect is compared to other treatments |
|
|
Term
|
Definition
| Testing of the effects of independet variables on some dependent variable |
|
|
Term
|
Definition
| Some group of units gathered that have the same experimental treatment level applied to them |
|
|
Term
|
Definition
| group with no applied experimental treatment |
|
|
Term
|
Definition
| Some variable which impacts both the independent and dependent variables, causing a misrepresentation of the independent variable impacting the dependent (Ice cream purchase correlates with crime; heat causes both to rise) |
|
|
Term
|
Definition
| accidental or intentional specific selection of respondents by the researcher |
|
|
Term
|
Definition
| Random selection of respondents |
|
|
Term
|
Definition
| Observed effects of the experimental treatment |
|
|
Term
| Threats to Internal Validity |
|
Definition
History
Maturation
Testing
Instrumentation
Selection Bias
Mortality |
|
|
Term
|
Definition
| Threat that external events will impact the results of the experiment |
|
|
Term
|
Definition
| Responses will change as the respondents age |
|
|
Term
|
Definition
| Threat to validity due to respondents knowning that they are being tested |
|
|
Term
|
Definition
| Using different measurement techniques |
|
|
Term
|
Definition
|
|
Term
|
Definition
| One treatment level at a time |
|
|
Term
|
Definition
| More than one treatment level and more than one independent variable |
|
|
