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| the process of acquiring information on events outside the organization to identify and interpret potential trends |
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| the demographic characteristics and the culture of the population |
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| description of a population according to characteristics such as age, gender, ethnicity, income, and occupation |
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| the generation of children born between 1946 and 1964 |
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| members of the US population born between 1965 and 1976 |
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| the 72 million americans born between 1977 and 1994 |
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| marketing programs that reflect unique aspects of different races |
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| the set of values, ideas, and attitudes that is learned and shared among the members of a group |
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| pertains to the income and resources that affect the cost of running a business or household |
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| inventions from applied science or engineering research |
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| an information and communication based electronic exchange enviornment occupied by digitized offerings |
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| alternative firms that could provide a product to satisfy a specific markets needs |
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| restrictions that state and federal laws place on business |
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| a movement started to increase the influence, power, and rights of consumers in dealing with institutions |
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| an alternative to government control, whereby an industry attempts to police itself |
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| the moral principles and values that govern the actions and decisions of an individual or a group |
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| codified the ethics of exchange between buyers and sellers, including rights to safety, to be informed, to choose and to be heard |
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| a formal statement of ethical principles and rules of conduct |
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| a personal moral philosophy that considers certain individual rights or duties as universal, regardless of the outcome |
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| a personal moral philosophy that focuses on the "greatest good for the greatest number" |
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| the idea that organizations are part of a larger society and are accountable to that society for their actions |
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| marketing efforts to produce, promote, and reclaim enviornmentally sensitive products |
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| tying the charitable contributions of a firm directly to sales produced through the promotion of one of its products |
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| purchase decision process |
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| the stages a buyer passes through in making choices about which products or services to buy |
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| the actions a person takes in purchasing and using products and services |
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| the personal, social, and economic significance of a purchase to the consumer |
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| the energizing force that stimulates behavior to satisfy a need |
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| a persons consistent behaviors or responces to recurring situations |
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| the process by which a person selects, organizes, and interprets information to create a meaningful picture of the world |
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| the anxiety felt when a consumer cannot anticipate possible negative outcomes of a purchase |
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| behaviors that result from repeated expierience and reasoning |
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| a favorable attitude toward and consistent purchase of a single brand over time |
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| a tendency to respond to something in a consitently favorable or unfavorable way |
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| a consumers perception of how a product or brand performs |
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| individuals who have social influence over others |
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| people influencing each other in personal conversations |
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| people to whom an individual looks as a basis for self-appraisal or as a source of personal standards |
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| a familys progression from formation to retirement, each phase bringing with it distinct purchasing behaviors |
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| subgroups within the larger, or national, culture with unique values, ideas, and attitudes |
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