Term
| More shopping in 20s due to... |
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Definition
| availability of credit, more users, higher wages, shorter work week, |
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Term
| Self-service grocery store example |
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Definition
| piggly wiggly: "help yourself" |
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Term
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Definition
| standardized operations, layout & design, consumer research, advertising |
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Term
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Definition
| package (shape, color, size, texture), marketing message, displays on shelves |
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Term
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Definition
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Term
| Old culture: emphasized production, character, scarcity, religion, idealized the past, local culture...new culture |
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Definition
| New culture: emphasized consumption, personality, abundance, science, looked to future, mass culture |
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Term
| 20s increasingly machine driven due to... |
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Definition
| electricity in home, telephones to socialize, radio for news and entertainment, popularity of cars |
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Term
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Definition
| promising mobility, excitement, adventure, upgrade your life, necessity of owning up-to-date car, buy on credit |
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Term
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Definition
| started in 20s by GM, excuse for a second car, people would ask "what is the monthly rate?" rather than how much it costs total |
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Definition
| car models that displayed impeccable taste and superior craftsmanship |
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Term
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Definition
| who bought what, where, how often they purchase, how much they want to purchase, what is the most effective media |
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Term
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Definition
| concept: to divide a large market into smaller groupings of consumers in which each segment has a common charactaristic such as needs or behavior |
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Term
| market segmentation variables |
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Definition
| demographic, geographic, psychographic, and behavioristic |
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Term
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Definition
| all buyers have same preference |
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Term
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Definition
| people want very different things, no pattern, hard to segment |
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Term
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Definition
| groups with distinctive preferences, number rises as competition rises, marketers can segment groups if this is the case |
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Term
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Definition
| when you target advertising to a specific group of consumers |
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Term
| advantages to target marketing |
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Definition
| easier analysis of potential and actual customers, tailoring of products to market, identify competing products, product positioning, increased sales effectively |
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Term
| disadvantages to target marketing |
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Definition
| increased market costs, personalization can become burdensome to manage, ethics and stereotyping issues |
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Term
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Definition
| young, working-class women, unmarried with plenty of money to spend |
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Term
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Definition
| popular advertiser and employed by vogue, part of modernist influence in advertising and design |
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Term
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Definition
| conservative design and letterform |
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Term
| J Walter Thompson: Stanley Resor |
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Definition
| first Advertising firm to have a research department |
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