Term
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Definition
| population we're interested in sampling from |
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Definition
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Definition
| list used to select sample from Example class roster |
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Definition
| difference between the sampling frame and the population |
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Definition
| asking everyone in the whole population |
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Definition
| non probability sampling method that involves the practice of IDing a set of initial prospective respondents who can help find additional people in the study |
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Definition
| non prop sampling that selects participants based on an experienced individuals belief that the participants will meet the requirements of the research study |
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Term
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Definition
simple random
systematic
stratified
cluster |
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Term
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Definition
snowball
quota
judgment
convenience |
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Term
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Definition
| the population is divided into subgroups and samples are selected from each subgroups |
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Term
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Definition
| every unit has an equal nonzero chance of being selected |
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Definition
| defined population is ordered and sample is selected according to position using skip interval |
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Definition
| selecting people in groups rather than individually |
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Term
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Definition
| attempt to be representative by selecting sample elements in proportion to their known incidence in the population |
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Definition
| two categories without any ranking between them |
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Term
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Definition
| express relative magnitude...implies more or less but not how much more or less |
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Term
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Definition
| expresses relative magnitude...express increments Example:rate on a scale |
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Term
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Definition
| interval scale with a fixed zero...ex: how many times do you use X brand per month? (mean, standard deviation) |
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Term
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Definition
| ordinal scale that asks respondents to indicate the extent to which they agree/disagree with a series of mental/behavior belief statements about an object. |
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Term
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Definition
| closed ended consumers choose from a set of responses |
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Term
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Definition
| open ended consumers respond in their own words |
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Definition
| not comparing to anything else |
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Definition
| doesnt hane enough info to answer |
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Definition
| tried to lead respondent into getting a specific answer |
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Definition
| asking two different questions in one...is that hot & delicious? |
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Definition
| respondents that contradict your theory |
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Term
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Definition
| coding data and putting it into a table so you can analyze it |
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Term
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Definition
| true value of which can be only known by taking error-free census |
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Definition
| estimate of characteristics obtained from the sample |
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Definition
| often isnt representative but they use it because its fast and cheap |
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Term
| estimate variability if its not given you divide the range by 6! |
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Definition
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Term
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Definition
construct
content
predictive
does it measure what it's supposed to measure? |
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Term
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Definition
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Term
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Definition
frequency distribution
range
standard deviation |
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Term
| semantic differentiation scale |
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Definition
| ordinal scale that captures feelings about an object **hard to find opposite....hot v. cold happy v. unhappy |
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Term
| behavioral intention scale |
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Definition
| rating scale that captures the likelihood that people will demonstrate some type of predictive behaviors |
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Term
| wording affects answers...dont use words such as all always never every |
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Definition
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Term
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Definition
| Observation---> hypothesis--->theory |
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Term
data collection
data display
data reduction
conclusion drawn...steps to something |
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Definition
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