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| the body natural way to maintain a constant, normal blood stream |
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| a temporary and changing general affective state |
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| represents the feelings a consumer has about a particular product or activity. |
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| physiological measures such as brain waves, heartbeat, sweating |
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| PANAS-positive negative affect scale |
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Definition
| express emotional state with 20 adjectives....hostile, upset, alert |
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| PAD- pleasure, arousal, control scale |
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| bi polar scales, happy-sad, opposites |
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| a deep personal interest that evokes strong feelings, drives hedonic motivations |
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| Behavioral or emotional signs are expressed |
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| the ability to control one's emotions |
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| Emotions become stored under a category, providing meaning |
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| emotional display of someone influences a bystanders emotions |
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| inner psychological characteristics that determine how a person reacts to their environment |
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| unconscious needs or drives are at the heart of human motivation |
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| social relationships are fundamental to formation of personality |
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| Quantitative approach to personality as a set of traits |
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| How consumers spend their time and money, activities, interests, opinions |
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| Values and lifestyle, 8 different segments |
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| total thoughts and feelings someone has about themselves |
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| Refers to the positivity of someones self concept |
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| Match between consumers self concept and the image of a users focal product |
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| a learned predisposition to behave a favorable or unfavorable manner towards something |
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| central cues or peripheral cues |
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| Theory of reasoned action |
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| buying and satisfaction is influenced by consumers friends and family |
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| Factors that weaken attitude behavior relationship |
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Definition
| Time, environment, impulse |
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Definition
| attracts attention and mood, does not increase persuasiveness or creditability |
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| effective when not too threatening. anxiety level is moderate |
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| Major cultures/subcultures |
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| nationality, religion, geographic, race, age, gender, social class |
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| performing not gratifying or culturally inconsistent behavior |
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| observing and processing info from every day experience |
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| learning culture through family |
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| imitating others behavior |
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| behaviors slowly adapt threw rewards and sanctions |
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