Sam Walton's "espoused values" are different from the companies actual values today
His values:
1) Commit to your business
2) Share your profits with all your associates, and treat them as partners
3) Motivate your partners by setting high goals, encorage competition and keep score
4) Communicate everything you possibly can to your partners (the more they know, the more they'll understand; the more they understand, the more they'll care; information is power)
5) Appreciate everything your associates do for the business
6) Celebrate your success, and have fun; show enthusiasm-- always!
7) Listen to everyone in your company and figure out ways to get them talking
8) Exceed your customer's expectations
9) Control your expenses better than your competition
10) Swim upstream (ignore conventioanal wisdom) | 
