Term
|
Definition
| Creating value for the customers to capture value from the customer |
|
|
Term
|
Definition
| Looking at what the customers need first |
|
|
Term
|
Definition
| Focus on existing products, sell and promote, profit through sales |
|
|
Term
|
Definition
| Consumers favor products that are available and affordable |
|
|
Term
|
Definition
| Consumers will favor products that offer quality |
|
|
Term
|
Definition
| Focusing on what's right in front of you |
|
|
Term
| Societal Marketing Concept |
|
Definition
| Society, Consumers, Company |
|
|
Term
|
Definition
| What customer needs and wants |
|
|
Term
|
Definition
|
|
Term
|
Definition
| How will we get product to customer |
|
|
Term
|
Definition
| How will we communicate product to the customer |
|
|
Term
|
Definition
| Any point where a marketer can come in contact with a consumer |
|
|
Term
| Customer-Managed Relationships |
|
Definition
| Customers interact with company to shape relationship with brand |
|
|
Term
|
Definition
| The total combined customer lifetime values of all of the company's customers |
|
|
Term
| Consumer Generated Marketing |
|
Definition
| Brand exchanges created by consumers themselves |
|
|
Term
|
Definition
| Not Loyal, Not Profitable |
|
|
Term
|
Definition
|
|
Term
|
Definition
|
|
Term
|
Definition
|
|
Term
|
Definition
| All departments must think consumer |
|
|
Term
|
Definition
| Provides resources needed for production and innovation |
|
|
Term
|
Definition
| Help company promote, sell, and provide products to end-users |
|
|
Term
|
Definition
| Consumer, Gov., Business buyers, international markets, resellers |
|
|
Term
|
Definition
|
|
Term
|
Definition
| Brand should use a color that is opposite of its major competitors |
|
|
Term
|
Definition
| offering greater customer value by having lower prices or more benefits |
|
|
Term
|
Definition
| Financial, gov., local, internal, media |
|
|
Term
|
Definition
|
|
Term
|
Definition
| Cares about the environment |
|
|
Term
|
Definition
|
|
Term
|
Definition
| ways to offer consumers more financially frugal items with greater value |
|
|
Term
| Treasure Hunter Tradeoffs |
|
Definition
| Purchasing something that is probably out of your price range |
|
|
Term
|
Definition
| Percentage of income allocated for food purchases decreases as income rises |
|
|
Term
|
Definition
| An environment with elements augmented by technology |
|
|
Term
| Fair Packaging and Labeling Act |
|
Definition
|
|
Term
| Federal Food and Drug Act |
|
Definition
| Forbids the sale of false labeled foods and drugs |
|
|
Term
|
Definition
| Exaggerations are okay in advertising |
|
|
Term
|
Definition
| Price fixing and predatory pricing |
|
|
Term
|
Definition
|
|
Term
|
Definition
| Multi-tasking in over-drive |
|
|
Term
|
Definition
| Having fun but responsibly |
|
|
Term
|
Definition
|
|
Term
|
Definition
| Peple spending more time at home |
|
|
Term
|
Definition
| Electronic collections of consumer and market info obtained from data sources within company's network |
|
|
Term
|
Definition
| Collecting public information about consumers |
|
|
Term
|
Definition
| Define, Collect, Analyze, Report |
|
|
Term
|
Definition
| Gathers preliminary info that will help define problems and suggest hypothesis |
|
|
Term
|
Definition
|
|
Term
|
Definition
|
|
Term
|
Definition
| Information collected for specific purpose at hand |
|
|
Term
|
Definition
| Info that already exists somewhere |
|
|
Term
|
Definition
| Observing relevant people and situations |
|
|
Term
|
Definition
| Observe people in natural environment |
|
|
Term
|
Definition
| People meters, scanners, eye cameras |
|
|
Term
|
Definition
| Asking questions about knowledge and buying behavior |
|
|
Term
|
Definition
| Selecting group, giving different treatment, controlling factors, check differences |
|
|
Term
|
Definition
| Every member has equal chance of selection |
|
|
Term
|
Definition
| Researcher selects easiest population to get info |
|
|
Term
|
Definition
| Researcher uses judgment to choose good prospects for accurate info |
|
|
Term
|
Definition
| Researcher interview prescribed number of people in several categories |
|
|
Term
|
Definition
| Interviewer Bias, Costly, Flexible |
|
|
Term
|
Definition
| No Bias, Low Response, Cheap |
|
|
Term
|
Definition
| Interviewer Bias, Costly, Low Response |
|
|
Term
|
Definition
|
|
Term
|
Definition
| The most basic cause of person's wants and behaviors |
|
|
Term
|
Definition
| Culture of group of people who share value systems based on life experiences |
|
|
Term
|
Definition
| Society's divisions whose members share similar values, interests, and behaviors |
|
|
Term
| Aspirational Reference Group |
|
Definition
| Groups that person wants to associate with |
|
|
Term
| Disassociative Reference Group |
|
Definition
| Groups that person does not want to be identified with |
|
|
Term
|
Definition
| Successful with High Self-Esteem |
|
|
Term
|
Definition
|
|
Term
|
Definition
|
|
Term
|
Definition
|
|
Term
|
Definition
|
|
Term
|
Definition
| Interpreting things the way we want them to be interpreted |
|
|
Term
|
Definition
| Remembering things we want to remember |
|
|
Term
|
Definition
| Shouldn't be too hard or too easy to understand |
|
|
Term
|
Definition
|
|
Term
|
Definition
|
|
Term
|
Definition
|
|
Term
|
Definition
| Self-recognition and status |
|
|
Term
|
Definition
| self-development and realization |
|
|
Term
|
Definition
| Uneasiness from not buying the alternative |
|
|
