Term
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Definition
| A firm's responses to the surrounding environment, while continuing to capitalize on differential advantages, including looking for new opportunities and responding to threats. |
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Term
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Definition
| An international product-planning strategy in which a firm appeals to developing and less-developed nations by making products less complex than those sold in the domestic market. |
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Term
| Corporate Social Responsibility (CSR) |
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Definition
| A commitment to behave ethically and contribute to economic development while improving the quality of life of our workforce and their families as well as the local community at large. |
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Term
| Boston Consulting Group Matrix - Diagram/Describe |
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Definition
| Lets a firm classify each strategic business unit (SBU) in terms of market share relative to major competitors and annual industry growth. The matrix identifies 4 types of SBU's: Star, cash cow, question mark, and dog, and offers strategies for them. |
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Definition
| The consistent repurchase of and preference toward a particular brand. With it, people can reduce time, thought, and risk. |
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Term
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Definition
| Companies that operate in both a traditional setting and on the Internet. |
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Term
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Definition
| Traditional companies that are not involved with the internet. |
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Term
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Definition
Business to Business
Business to Consumer
Business to Business to Consumer
Consumer to Consumer |
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Term
| Cola Wars Video - Comp. strengths in 4 P's |
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Definition
Qibla
Price - More Deals. Both 10% donations to charities.
Product - Extra Flavor, Variety sizes
Place - Quibla's methods efficient, targeting Muslim communities
Promotion - Quibla's 2 for 1, both supported Mecca |
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Definition
| Contain information on population traits, the business environment, economic forecasts, industry and companies' performance, and other items. |
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Term
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Definition
| A statement by President Kennedy saying that all consumers have four basic rights: to information, to safety, to choice in product selection, and to be heard. |
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Term
| Consumer Lifestyles ("selected"-overhead) |
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Definition
| Family Values;Voluntary Simplicity; Getting by; The "me" generation; Blurring gender roles; Poverty of time |
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Term
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Definition
Era 1, 1900s. Issues: need for a banking system, product purity and shortages, postal rates, antitrust regs
Era 2, 1930s–50s. Issues: product safety, bank failures, labeling, stock manipulation, deceptive ads, credit & refunds
Era 3, 1960s –1980. Emphasis:consumer rights.
Era 4, 1980s. Emphasis: business deregulation & self-regulation.
Current Era, since 1990s. Gov’s role: balance consumer and business rights, along with more enforcement. |
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Term
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Definition
| The shared values, norms, and practices communicated to and followed by those working for a firm. |
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Term
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Definition
| The coding, tabulation, and analysis of marketing research date. |
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Term
| Data Mining and Warehousing |
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Definition
Mining-In-depth, computerized search of available information to find profitable marketing opportunities that may otherwise be hidden.
Warehousing - Involves retaining all types of relevant company records and information collected by continuous monitoring and marketing research. |
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Term
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Definition
| Objective and quantifiable population characteristics. They are rather easy to identify, collect, measure, and analyze - and show diversity around the globe. |
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Term
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Definition
| Indicate the uniformity or diversity of consumer needs and desires for particular categories of goods and services. |
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Term
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Definition
| Occurs for organizational consumers because the quantity of the items they buy is often based on anticipated demand by their subsequent customers for specific goods and services. |
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Term
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Definition
| The unique features in a firm's marketing program that cause consumers to patronize that firm and not its competitors. |
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Term
| Design for Disassembly (how to) |
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Definition
| Products are designed to be disassembled in a more environmentally friendly manner once they outlive their usefulness. |
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Term
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Definition
| What a person, household, or family has available to spend on luxuries, after necessities are purchased. |
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Term
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Definition
| A person's, household's, or family's total after-tax income to be used for spending and/or saving. |
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Term
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Definition
| Encompasses a firm's efforts in its home country. |
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Term
| Dove/Greenpeace Commercial/Implications |
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Definition
Dove: Movement for self-esteem.
Greenpeace Commercial: Movement to stop Dove's palm oil forest destruction in Indonesia. |
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Term
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Definition
| Selling a product in a foreign country at a price much lower than that prevailing in the exporter's home market, below the cost of production, or both. |
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Term
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Definition
| Revenue-generating internet transactions. |
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Term
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Definition
| Marketing efforts done through the Internet. |
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Term
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Definition
| Buy good or services for personal, family, or household use. |
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Term
| Final Consumer's Decision Process (Model) |
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Definition
| The way in which people gather and assess information and choose among alternative goods, services, organizations, people, places, and ideas. 6 Stages: stimulus, problem awareness, information search, evaluation of alternatives, purchase, and post-purchase behavior. |
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Term
| Final Customer Demographics |
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Definition
Pros: are objective and quantifiable population characteristics
are easy to identify, collect, measure, and analyzed
Cons: Old information
Unavailable/unreliable (some nations)
Summary data may be too broad
Psychological or social factors can be missed |
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Term
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Definition
| An international product planning strategy in which a company develops new products for its international markets. |
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Term
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Definition
| Pareto Principle: roughly 80% of the effects come from 20% of the causes. |
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Term
| General Electric Business Screen |
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Definition
| Categorizes strategic business units and products in terms of industry attractiveness and company business strengths. Y-Axis: Company Business Strengths. X-Axis: Industry Attractiveness. |
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Term
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Definition
| Basic identifiable characteristics of towns, cities, states, regions, and countries. |
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Term
| Global Marketing Options (slide) |
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Definition
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Term
| Glocal Marketing Approach |
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Definition
| An international marketing strategy in which combining standardized and non standardized efforts lets a firm attain production efficiencies, have a consistent image, have some home-office control, and still be sensitive and responsive to local needs. |
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Term
| GDP- total versus capita approach and use of per capita GDP as a measure |
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Definition
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Term
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Definition
| Occurs when firms deal with organizational consumers. |
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Term
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Definition
| Involves marketing goods and services outside a firm's home country, whether in one or several markets. |
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Term
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Definition
| Involves marketing goods and services outside a firm's home country, whether in one or several markets. |
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