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| the activity for creating, communicating, delivering, and exchanging offerings that benefit the organization, its stakeholders and society at large |
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| the trade of things of value between buyer and seller so that each is better off after the trade |
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| the people with both the desire and ability to buy a specific offering |
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| one or more specific groups of potential consumers toward which an organization directs its marketing program |
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| Product-Price-Promotion-Place |
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| social, economic, technological, competitive, and regulatory |
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| the unique combination of benefits received by targeted buyers that includes quality, convenience, on-time delivery, and both before sale and after sale service at a specific price |
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| linking the organization to its individual customers, employees, suppliers, and other partners for their mutual long-term benefits |
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| a plan that integrates the marketing mix to provide a good, service, or idea to prospective buyers |
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| the idea that an organization should strive to satisfy the needs of consumers while also trying to achieve the organization's goals |
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| focuses its efforts on continuously collecting information about customers' needs, sharing this information across departments, and using it to create customer value |
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| customer relationship management (CRM) |
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| the process of identifying prospective buyers, understanding them intimately, and developing favorable long-term perceptions of the organization and its offering so that buyers will choose them in the marketplace |
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| the internal response that customers have to all aspects of an organization and its offering |
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| early years up to the 1920s |
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| customer relationship era |
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| societal marketing concept |
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| the view that organizations should satisfy the needs of consumers in a way that provides for society's well being |
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| use goods and services purchased for a household |
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| manufacturers, wholesalers, retailers, and government agencies that buy goods and services for their own use or for resale |
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| the benefits or customer value received by users of the product |
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