Shared Flashcard Set

Details

Exam 1
Chapter 1-5
11
Communication
Undergraduate 4
02/15/2012

Additional Communication Flashcards

 


 

Cards

Term
Benefits of Studying Communication
Definition
  • Instrumental Function
  • Knowledge Function
  • Defensive Function 
  • Debunking Function 
Term
Pure Persuasion
Definition

Intent is clear

 

ex. Advertisement

Term
Borderline Persuasion
Definition

Cases of social influence

 

ex. Person's Apperance, Speed Bump

Term
Incidental Persuasion
Definition
Persuasion that is conscious, purposeful & planned
Term
Accidental Influence
Definition
Persuasion that is unintended
Term
Effects of Persuasion
Definition
  1. Linerar view of persuasion-Effect on audience/receiver
  2. Outcome based criterion-Noticeable, Measurable result
  3. Inclusive criterion-Pure & Borderline
Term
Limiting Criteria for Defining Persuasion 
Definition
  1. Intentionality
  2. Effects
  3. Free Will/Choice
  4. Symbolic Action
  5. Intra/Interpersonal
Term
Pure Persuasion
Definition
  • Measurable Effects
  • Intentional Successful
  • Non-coercive
Term
Borderline Persuasion
Definition
  • Intrapersonal
  • Unintentional
  • Unsucessful
  • Coercive
Term
Rank's Model of Persuasion
Definition

Analytical tool to uncover doublespeak

 

Intesify/ Downplay Model

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