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Ethics Test 2
Final Study Notes
10
Other
Undergraduate 3
12/11/2010

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Term
Chapter 8 : Economic Pressures and Social Responsibility

What are the 'Facts of Life'?
Definition
Media are businesses. They must make money to have financial independence, pay bills, buy equipment and hire staff.
Term
Chp. 8

How do businesses make money?
Definition
Mags, newspapers, cable, & TV-Radio
Term
Chp. 8

What is A.C. Nielson Company?
Definition
-> Measures ratings extensively 4x a yr
-> Overnights
-> "Estimate" based on statistics
-> Calculate 'ratings' and 'share'
Term
Chp. 8

What is 'rating' and 'share'?
Definition
-> Rating: the % watching a particular program based on all households w/ tv.
-> Share - a % of watching a particular program based on all households with their tvs turned on
Term
Chp. 8

What about editorial content?
Definition
Editoral content makes them servants of the public interest-- a role that goes above and beyond purely commercial nterest.
Term
Chp. 8

Where's the Tension?
Definition
It's b/t media's financial interest and the public's nterest r reflected in 3 areas
Term
Chp. 8

What are the 3 areas? (regarding Tension)
Definition
1. Trend toward concentration of ownership n the media
2. Alliance of mass media and marketing
3. Role of Advertising
Term
Chp. 8

Explain Trends....
Definition
A. Newspapers B. TV C. Radio D. Movies C. Internet
Term
Chp. 8

Explain Alliance...
Definition
A. Fundamental objective of any media outlet is profit.
B. Media outlets make profit by marketing their 'product'.
Term
Chp. 8

How do media outlets make profit by marketing their 'product'?
Definition
1. News - a. Consultants
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