Term
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Definition
| the need-satisfying offering of a firm |
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Term
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Definition
| a product's ability to satisfy a customer's needs or requirements |
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Term
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Definition
| the set of all product lines and individual products that a firm sells |
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Definition
| a set of individual products that are closely related. are produced or operate in a similar way, sold to the same target market, sold through the same types of outlets, or priced at about the same level |
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Definition
| a particular product with a product line. differentiated by brand, level of service, price |
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Term
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Definition
| the use of a name, term, symbol, or design to identify a product. |
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Term
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Definition
| word, letter, or group of words or letters |
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Term
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Definition
| words, symbols, or marks that are legally registered for use by a single company. a legal term |
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Term
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Definition
| similar to a trademark except that it refers to a service offering |
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Term
1. product is easy to label and identify
2. product quality is easy to maintain and price
3. dependable and widespread availability
4. demand is strong enough to make branding profitable
5. economies of scale
6. favorable shelf locations |
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Definition
| conditions favorable to successful branding |
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Term
1. rejection
2. nonrejection
3. recognition
4. preference
5. insistence |
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Definition
| five levels of brand familiarity |
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Term
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Definition
| how well customer's recognize and accept a company's brand |
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Term
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Definition
| potential customers won't buy a brand unless the image is changed |
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Term
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Definition
| final consumers don't recognize a brand at all |
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Term
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Definition
| customers remember the brand |
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Term
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Definition
| customers prefer a company's brand over others |
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Term
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Definition
| customer's insist on a brand and are willing to look for it |
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Term
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Definition
| the same brand name for several products |
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Term
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Definition
| a kind of family brand, well-known that sellers pay a fee to use |
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Term
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Definition
| separate brand names for each product |
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Term
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Definition
| products that have no brand at all other than identification of their contents and the manufacturer or intermediary |
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Term
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Definition
| brands created by producers |
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Term
| dealer brands, private brands |
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Definition
| brands created by intermediaries (Wal-Mart) |
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Term
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Definition
| the competition between dealer brands and manufacturer brands |
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Term
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Definition
| promoting, protecting, and enhancing the product |
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Term
| universal product code (UPC) |
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Definition
| identifies each product with marks readable by electronic scanners. speed the checkout process |
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Term
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Definition
| explains what the seller promises about the product |
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Term
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Definition
| products meant for the final consumer |
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Term
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Definition
| are meant for use in producing other products |
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Term
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Definition
| products a consumer needs but isn't willing to spend much time or effort shopping for. |
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Term
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Definition
| products that are bought often, routinely, and without much thought---breakfast cereal, canned soup. |
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Term
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Definition
| products that are bought quickly because of a strongly felt need |
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Term
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Definition
| products that are purchased immediately when the need is great |
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Term
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Definition
| products that a customer feels are worth the time and effort tocompare with competing products |
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Term
| homogeneous shopping products |
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Definition
| shopping products the customer sees as basically the same and wants at the lowest price. |
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Term
| heterogeneous shopping products |
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Definition
| shopping products the customer sees as different and wants to inspect for quality and suitability |
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Term
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Definition
| consumer products that the customer really wants and makes a special effort tofind |
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Term
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Definition
| products that potential customers don't yet want or know they can buy. consumers probably won't buy these products if they see them--unless promotion shows their value |
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Term
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Definition
| products offering really new ideas that potential customers dont know about yet |
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Term
| regularly unsought products |
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Definition
| products--like gravestones, life insurance, and encyclopedias--that stay unsought but not unbought forever. there may be a need but potential customers aren't motivated to satisfy it |
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Term
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Definition
| the demand for business products derives from the demand for final consumer products |
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Term
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Definition
| a product whose total cost is treated as a business expense in the year it's purchased |
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Term
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Definition
| a long-lasting product that can be used and depreciated for many year. often expensive |
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Term
1. installations
2 accessories
3. raw materials
4. components
5. supplies
6. professional services |
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Definition
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Term
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Definition
| important capital items, such as buildings and land rights |
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Term
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Definition
| short-lived capital items--tools and equipment used in production |
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Term
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Definition
| short-lived capital items--tools and equipment used in production |
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Term
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Definition
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Term
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Definition
| products that occur in nature |
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Term
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Definition
| processed expense items that become part of a finished product |
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Term
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Definition
| processed expense items that become part of a finished product |
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Term
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Definition
| expense items that do not become part of a finished product. |
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Term
1. maintenance
2. repair
3. operating supples |
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Definition
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Term
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Definition
| specialized services that support a firm's operations |
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