Term
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Definition
| people who know all facts and logically compare choices to get the greatest satisfaction from spending their time and money. |
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Term
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Definition
| concerned with making the best use of a consumer's time and money--as the consumer judges it. |
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Term
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Definition
| the basic forces that motivate a person to do something |
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Term
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Definition
| "needs" that are learned during a person's life. |
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Term
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Definition
| a strong stimulus that encourages action to reduce a need. |
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Term
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Definition
| food, liquid, rest, and sex. biological needs |
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Term
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Definition
| concerned with protection and physical well-being |
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Term
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Definition
| concerned with love, friendship, status, and esteem--things that involve a person's interaction with others. |
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Term
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Definition
| concerned with an individual's need for personal satisfaction. |
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Term
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Definition
| how we gather and interpret information from the world around us. |
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Term
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Definition
| when our eyes and minds seek out and notice only information that interests us |
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Term
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Definition
| we screen out or modify ideas, messages, and information that conflict with previously learned attitudes and beliefs |
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Term
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Definition
| we remember only what we want to remember |
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Term
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Definition
| a change in a person's thought processes caused by prior experience |
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Term
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Definition
| products, signs, ads, and other stimuli in the environment |
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Term
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Definition
| an effort to satisfy a drive |
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Term
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Definition
| when the response is followed by satisfaction--reduction in the drive. strengthens the relationship between the cue and the response. |
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Term
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Definition
| a person's point of view toward something |
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Term
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Definition
| a person's opinion about something |
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Term
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Definition
| an outcome or event that a person anticipates or looks forward to. |
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Term
| psychographics (lifestyle analysis) |
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Definition
| the analysis of a person's day to day pattern of living as expressed in AIOs |
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Term
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Definition
| a group of people who have apporximately equal social position as viewed by others in the society |
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Term
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Definition
| the people to whom an individual looks when forming attitudes about a particular topic. |
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Term
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Definition
| a person who influences other |
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Term
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Definition
| the whole set of beliefs, attitudes, and ways of doing things of a reasonably homogeneous set of people. |
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Term
| extensive problem solving |
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Definition
| when customers put much effort into deciding how to satisfy a need. |
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Term
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Definition
| when some effort is required in deciding the best way to satisfy a need |
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Term
| routinized response behavior |
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Definition
| when a customer regularly selects a particular way of satisfying a need when it occurs. is typical when a consumer has considerable experience in how to meet a specific need and requires no new information |
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Term
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Definition
| a feeling of uncertainty about whether the correct decision was made. |
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Term
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Definition
| the steps individuals go through on the way to accepting or rejecting a new idea |
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Term
| consumer behavior research |
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Definition
| the study of individuals, groups, or oranizations and the processes they use to select, secure, use, and dispose of products, services, experiences, or ideas to satisfy needs and the impacts that these processes have on the consumer and society. |
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