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Entrepenurship Final
Rich Mcarthy
37
Other
Undergraduate 2
05/02/2012

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Cards

Term
What is the role of the importance of the entrepreneur to the team? and visversa?
Definition
grow beyond self employment (do more with others than alone)

Entrepenurship is a team sport
Term
Myers Briggs Personality Test
Definition
measures psychological preferences in how people perceive the world and make decisions.

(Human resource departments use this to help identify jobs where people would be most comfortable and effective)
Term
When every you market/advertise/anything who is the focus?
Definition
The Customer
Term
What will raise your probability of financial estimates?
Definition
Research and Diligence
Term
What is the 1st part and the last part of the Buisness plan?
Definition
Execuative summary
Term
What to do after rough draft of Execuative summary?
Definition
Break it up into sections, go through it,and tweek it
Term
What is the best way to Price your product?
Definition
Market Reseach
(Go into the Market)
Term
Sales Channels
Definition
A way of bringing products to market so that they can be purchased by consumers.

Direct- Sold Straight to customer
Indirect- Sold to retailer
Term
Types of sales channeling
Definition
Exclusive: 1 store has the rights to sell a product (Luxury products)
Intensive: Sold everywhere, multiple channels (Ex:POP sold in stores, vending machines etc.)
Selective: Selling to specialty stores, but not main stream retailers. (Geographic distribution)
Term
When presenting idea/product you must
Definition
understand EVERYTHING around the product and must me PASSIONATE
Term
Operating Expense vs. Capital Expense
Definition
Operating expense- ongoing expenses (repairs, refills, restocking)

Capital Expense- Purchasing something that will benefit you in the future (New Machinary, new technology)
Term
Accounting equation
Definition
Assets = Liabilities + Owners Equity
Term
Proforma Financial Statement estimates what?
Definition
Revenue, Profit and cash flows of company
Term
Nike Swoosh is an example of what?
Definition
Tradmark
(It differentiates the product from other products)
Term
How did Coca Cola protect its recipe?
Definition
TRADE SECRETS (protects property)
Term
There are many ways to product or trademark in public audience
Example?
Definition
Exibition (public evidence it is yours)
Term
Question 21
Definition
A between $1000-$3000
Term
Quick Growth is..
Definition
Very expensive
Term
1 reason to produce income statement is too..
Definition
Compare to competators.

-see differences-->Take quick actions
Term
In business there is ALWAYS..
Definition
COMPETITION

Direct- Coke vs pepsi
Indirect- movie vs ice cream
Term
What is the best way to build a budget or forecast?
Definition
Zero base budgeting
Term
Must have on feasibility report
Definition
CATCH POINTS (Subheadings)
Term
When projecting cash flows you must understand
Definition
The difference between Cash sale and Credit sales (Accounts Receivable)
Term
#32 What is the standard term for most business plans?
Definition
5
Term
Intellectual property
Definition
Creations or ideas you created

(Ex: Patents, Trade secrets, Trademarks, and copyrights)
Term
Trademarks, patents, etc. can be..
Definition
equally important to different companies

(Ex: Coke recipe and Nike swoosh)
Term
Most important asset in a company is..
Definition
the PEOPLE/TEAM
Term
Free Cash Flow
Definition
The excess amount of cash a company generates in a year after covering operations and beginning purchases
Term
Stake holders are
Definition
Investors, customes, suppliers, employees and creditors.

All must understand importance of the company, and have a positive impact.
Term
2 Basic things to becoming a successful entrepreneur
Definition
1. Opportunity recognition
2. Execution of opportunity
Term
All stake holders will be a reader of
Definition
The Business Plan and Feasibility Study
Term
3 Primary Financial Statements
Definition
1. Balance Sheet (assets, liabilities,equity)
2. Income statement (Revenue)
3. Statement of Cash flows (Cash only)
Term
Wayne Isanga Video
Definition
Surround yourself with good people
Term
Extra video in class
Definition
Good morals in a company
Term
Types of Buisness plans
Definition
Operational: Internal use (80+ pages)
Formal: External use (25-40 pages)
Expanded Executive summary: Intrested stake holders (7-10 pages)
Term
Secondary Data
Definition
Information gathered from already published sources like an industry association study or census reports. Require less time and money then primary data.
Term
Primary Data
Definition
Information marketers collect specifically for a particular purpose through focus groups, surveys or experiments.
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