Term
| Why do the media exist in the US? |
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Definition
| To make a profit by selling audiences to advertisers |
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Term
| How are the US media different from outlets around the world? |
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Definition
| Controlled by mostly large, for-profit corporations. |
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Term
| What is the function of a network? |
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Definition
|
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Term
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Definition
| Local broadcaster that buys programming from a network. |
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Term
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Definition
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Term
| What is the function of syndicators? |
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Definition
| To sell broadcasting rights to other networks |
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Term
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Definition
| Buy potential audience viewing time from networks and affiliates |
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Term
| Profit-driven, based on subscriptions? |
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Definition
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Term
| Non-profit, state funded, donations, fundraisers? |
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Definition
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Term
| How do TV systems get money? |
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Definition
| advertising, subscriptions and selling content |
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Term
| What is the audience measurement system that decides whether shows are renewed or cancelled? |
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Definition
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Term
| What are the Advertisement costs for a 30 second spot on American Idol and Sunday Night Football (2010)? |
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Definition
AI ~ $460,000
SNF ~ $415,000 |
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Term
Who are the parent companies?
1. NBC
2. CW
3. ABC
4. CBS
5. FOX |
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Definition
1. General Electric
2. Time Warner
3. Disney
4. Viacom
5. News Corp |
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Term
| What's driving kids media consumption? |
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Definition
| Integration of media into mobile devices. |
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Term
| _____ out of 10 kids have rules about media uses. |
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Definition
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Term
| Do lower grades correlate to increased media use? |
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Definition
| Yes (47% of lower graded students are heavy media users) |
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Term
| How do most kids watch TV? |
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Definition
59% live TV
41% on other platforms |
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Term
| What are the 6 steps to selling a screenplay? |
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Definition
1. Spec Script
2. Register with Writer's Guild
3. Logline
4. List of potential markets
5. Query letters to agents/studios
6. Agent sells screenplay/studio picks it up |
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Term
| Elements of the communication process? |
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Definition
1. Source
2. Encoding
3. Message
4. Channel
5. Receiver
6. Decoding
7. Feedback
8. Noise |
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Term
| What is interpersonal communication? |
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Definition
| Person-to-person/group interacting with each other physically present |
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Term
| What is machine assisted interpersonal communication? |
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Definition
| One or more people communicating via a device with one or more receivers |
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Term
| What is mass communication? |
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Definition
| An organization will produce and transmit public messages directed at large audiences. |
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Term
| Formal organization structure of a mass media outlet? |
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Definition
| Characterized by division of labor and focused areas of responsibility |
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Term
| Complex organization structure of a mass media outlet? |
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Definition
| More gatekeepers and levels of formalized channels |
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Term
| What are the characteristics of traditional mass media outlets? |
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Definition
| Organization (formal/complex), multiple gatekeepers, large amounts of cash to operate, exist to make profits, competitive |
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Term
| What model of communication flows from left to right with information coming from the environment and filtered by a mass media organization? |
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Definition
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Term
| What model of communication flows inward with no gatekeepers and with content provided by both organizations and individuals? |
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Definition
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Term
| What is the process of segmentation? |
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Definition
| Process of mass communication becoming more selective. |
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Term
| What type of convergence occurs when companies acquire assets that extend the range of their activities? |
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Definition
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Term
| What type of convergence occurs when owners of several media properties in one market combine their operations? |
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Definition
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Term
| Type of convergence that occurs when one mechanism contains the function of two or more machines? |
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Definition
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Term
| The process whereby access to a product/service is given directly to the consumer, eliminating the "middleman" |
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Definition
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Term
| Who and what article challenges the idea that new media is a moral threat to intelligence and instead claims it may be exponentially increasing our knowledge? |
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Definition
| Steven Pinker - Mind over Mass Media |
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Term
| Why did TV writers go on strike a few years ago? |
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Definition
| Wanted same rate of pay for internet streaming as with regular TV |
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Term
| What role does media play in relaying news and information? What two types are there? |
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Definition
| Surveillance - Warning and Instrumental |
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Term
| What role does media play in giving meaning/significance to events? |
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Definition
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Term
| What is the process by which various elements of society are brought together that are not directly connected (matching wants with needs)? |
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Definition
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Term
| What is the process in which an individual comes to adopt the behavior/values of a group as attributed to the media? |
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Definition
| Transmission of Values or Socialization |
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Term
| What is leisure time that is passively distracting to us? |
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Definition
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Term
| What is the process of getting to know something in terms of uses and gratifications? |
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Definition
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|
Term
| Using the media to get away from it all |
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Definition
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Term
| Seeking affiliation with others, generally using mass media as common denominator of experience? |
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Definition
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Term
| Common ground of information/experiences used to strike conversation? |
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Definition
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Term
| Develops when individuals develop friendships with media characters |
|
Definition
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|
Term
| Using media to create a barrier between the self and other people/activities |
|
Definition
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Term
| What are the eight milestones in comm evolution? |
|
Definition
1. Language
2. Writing
3. Printing
4. Telegraph/Telephone
5. Photography/Motion Pictures
6. TV/Radio
7. Digital Media |
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Term
| Who developed the printing press in 1453 and what was the new method for doing so? |
|
Definition
| Johann Gutenberg - Moveable Metal Type |
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Term
| The view that technology drives historical change? |
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Definition
| Technological determinism |
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Term
| What did the telegraph signify for the future of mass communication? |
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Definition
| Point-to-Point communication |
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Term
| Format developed from radio and TV? |
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Definition
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Term
| What type of media has "softened" the concept of time? |
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Definition
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Term
| When a film is trapped in a specific stage of production? |
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Definition
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Term
| Why do many blockbuster films lose money on paper? |
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Definition
| So studios can avoid sharing profits with the film crew |
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Term
| Designed to stimulate a mass audience in an agreeable way in exchange for money? |
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Definition
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Term
| Entertainment is not necessarily... (5 things) |
|
Definition
1. Art
2. Ordinary life
3. Truth
4. Intellectual Thought
5. Moral |
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Term
| What type of convergence has a tendency for different technologies to evolve towards performing similar tasks? |
|
Definition
| technological convergence |
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Term
| Type of convergence where various types of media combine into a single form of media? |
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Definition
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Term
| Type of convergence that migrates multiple services into a single network? |
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Definition
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Term
| When the public do not act just as consumers, but also as contributors to media content? |
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Definition
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|
Term
| Converging entertainment with events that create memorable experiences for the audience? |
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Definition
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Term
| Entertainment shown across multiple platforms |
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Definition
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