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Entering Foreing Markets
The Startegy of International Business
14
Other
Undergraduate 4
06/07/2015

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Term
Timing of Entry
Definition
Entry is early when a firm enters a foreign market before other foreign firms and late when a firm enters after other international business have established themselves.
Term
First-Mover Advantages
Definition
Advantages accruing to the first to enter the market. One first mover advantage is the ability to preempt rivals and capture demand by establishing a strong brand name.
Term
First-Mover Disadvantages
Definition
Disadvantages associated with entering a foreign market before other international business.
Term
Pioneering Costs:
Definition
Costs an early entrant bears that later entrants avoid such as the time and effort in learning the rules , failure due to ignorance , and the liability of being a foreign.
Term
The Risk-Averse Firm
Definition
That enters a foreign market on a small scale may limit its potential losses, but it may also miss the chance to capture first-mover advantages.
Term
Exporting
Definition
Sales of products in one country to residents of another country.
Term
Turnkey Projects
Definition
A project in which a firm agrees to set up an operating plant for a foreign client and hand over the "key" when the plant is fully operational.
Term
Licensing Agreement
Definition
An arrangement which a licensor grants the rights to intangible property to the licensee for a specified period and receives a royalty fee in return.
Term
Franchising
Definition
A specialized form of licensing in which the franchiser sells intangible property to the franchisee and insists on rules to conduct business.
Term
Joint Ventures
Definition
Establishing a firm that is jointly owned by two or more otherwise independent firms.
Term
INTERNATIONAL MONETARY SYSTEM
Definition
REFERS TO THE INSTITUTIONAL ARRANGMENTS CONTRIES ADOPT TO GOVERN EXCHANGE RATES
Term
FLOATING EXCHANGE RATES
Definition
A SYSTEM UNDER WHICH THE EXCHANGE RATE FOR CONVERTING ONE CURRENCY INTO ANOTHER IS CONTINUOUSLY ADJUSTED DEPENDING ON THE LAWS OF SUPPLY AND DEMAND
Term
PEGGED EXCHAGED RATE
Definition
CURRANCY VALUE IS FIXED RELATIVE TO A REFERENCE CURRENCY.
Term
WHOLLY OWNED SUBSIDIARIES
Definition
A SUBSIDIARY IN WHICH THE FIRMS OWNS 100 PERCENT OF THE STOCK.
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