Term
|
Definition
| This persuasive strategy uses the argument that because everyone is doing it, you should too... ("Jumping on the bandwagon." |
|
|
Term
|
Definition
| Using details to create an emotional response from the reader. |
|
|
Term
|
Definition
| Also known as an opinion statement in persuasive writing, this is the final sentence of the introduction. It informs the reader of the direction of the essay or gives the reader the main idea; and it will be supported with evidence.Sometimes this can also be referred to as a "claim". |
|
|
Term
|
Definition
| A phrase or a sentence that is used repeatedly in the advertising product or service that through repetition alone , eventually comes to identify the product or service. It should be "catchy" and appeal to your senses. |
|
|
Term
| Evidence/Supportive Details |
|
Definition
| A statement that can be proved true;solid statistics and examples that can strengthen your case. This can consist of facts, figures, statistics and examples used to support the opinion statement. |
|
|
Term
|
Definition
| This stategy encourages the reader to do something about the issue being addressed immediatley. |
|
|
Term
|
Definition
| This is the act of refuting or proving to be false, your opponents providing evidence or arguments to counter their arguments. |
|
|
