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EMS
Midterm 2
20
Film, Theatre & Television
Undergraduate 1
10/20/2011

Additional Film, Theatre & Television Flashcards

 


 

Cards

Term
W. Brian Arthur
Definition

Author of book "General Principles of Technology"

Known for Complexity Theory

 

Term
Complexity Theory/Theory of Increasing Returns
Definition

Theory of Increasing Returns:  Increasing returns magnify small, random occurences in the marketplace.

 

Complexity Theory:  opposing the view that view the world as scientific, this theory views science more like a biological study, studying how "things assemble themselves", showcasing emerging patterns

Term
Singular
Definition
A means to fulfill a human purpose.
Term
Plural
Definition
An assemblage of practices and components
Term
Global
Definition
The entire colletion of devices and engineering practices available to a culture
Term
Modularity
Definition
Combination of elements
Term
Recursive
Definition
Elements are also technologies; the combination of other technologies
Term
Phenomena
Definition
Phenomena exists independently from mankind and technology (i.e. gravity and electricity)
Term
Ted Turner
Definition
Developed "The Super Station
Term
Five P's of Turner
Definition

Penetration - Maximizing Eye Balls

Programming - syndicated shows (Star Trek, Rural comedies, Westerns, Braves, Hawks, and World Championship Wrestling)

Promotion - Superstation promotes the Braves, and vice versa

Personnel - non-unionized

Profits - Direct Response Advertising

Term
Monopoly
Definition
One company controls the marketplace (MPPC, Edison Trust, AT&T, Microsoft)
Term
Competition
Definition
Many companies compete for market share
Term
Oligopoly
Definition

Few companies control the marketplace

Most significant market paradigm in the electronic media

Term
Who are the Big 5?
Definition
Warner Brothers, Paramount, Metro Goldwin Mayer, 20th Century Fox, and RKO
Term

Vertical Integration

 

Definition
When a movie company owns multiple "levels".  For example, they own the movie studio, movie theaters, distribution, et al.
Term
Who are the largest media conglomerates?
Definition

Disny, followed by News Corp (Fox), Viacom, Time Warner

 

Term
Three eras of Motion Pictures
Definition

Silent Era

Sound Era

Digital Era

Term
Silent Era
Definition

Novelty Stage 

Thomas Edison patents Kinetograph and Kinetoscope

December 1895 - First public exhibition - TRAIN PULLING INTO A STATION in Paris, France

April 1896 - American Debut - Koster and Bial's Music Hall, Edison's Vitascope

 

Nickelodeon Stage

Fantasy - A Trip to the Moon

Realism - The Great Train Robery

MPPC (Edison Trust)

 

Hollywood Stage (1911-1926)

Advent of "Feature Film"

Launch of "Star System"

Move to California

Early studio system and Vertical Integration

Term
Sound Era
Definition

Studio Stage (1927-1948)

Fox Shorts

Warner Brothers (Jazz Singer in 1927) - first film to exploit synch dialogue

5 Major Studios (MGM, 20th Fox, WB, Paramount, RKO)

Little 3 (United Artists, Columbia, Universal)

Citizen Kane


TV I Stage (1948-1985)

Arrival of TV

Paramount Decrees

Color, Widescreen, 3D, Drive In

Movies as TV Programming

Made-for-TV

 

TV II Stage

Satellite Distribution - HBO and TBS

Shift from Mass Marketing to Niche Marketing

Resurrection in feature films

Rise of Cineplex

New Revenue Streams (VHS, Video Rental, Premium TV, PPV)

 

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