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Economics
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Undergraduate 1
05/17/2016

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Term
What is Economics?
Definition
Economics is the study of how individuals choose to use scarce resources that nature and previous generations have provided
Term
Three fundamental concepts of economics?
Definition
Opportunity cost, Marginalism , Efficient markets
Term
Opportunity cost
Definition
is a value not measured in dollars, it is the best alternative we forego, or give up, when making a decision
Term
Marginalism
Definition
or marginal cost, is the price of the last decision made, we consider marginal cost when weighing up the amount of added revenue minus the added cost of consuming (or producing) one extra unit of input (output)
Term
Efficient Markets
Definition
Are markets where profit oppurtunites are eliminated almost immediately, market supply and market demand are in equilibrium
Term
Production Possibility Frontier
Definition
Is a graph illustrating the attainable choices available to a frim or economy, assuming a given level of resources, and a given state of technology
Term
Types of goods
Definition
There are two types, capital goods and consumer goods
Term
Consumer goods
Definition
Are goods produced for society and the public, e.g., food, travel, entertainment
Term
Capital goods
Definition
Are goods that produce other goods, e.g., buildings, machines, factories, robotics
Term
Demand
Definition
The quantity demanded is the quantity of a good that consumers are wiling to buy at a given price
Term
The law of demand
Definition
The law of demand states that there is an inverse relationship between price and quantity demanded, so, as price increases, quantity demanded decreases
Term
Cetersi paribus
Definition
literally meaning "all other things held equal", is used to state that when we study one variable (price) we assume all other variables remain constant
Term
Demand curve
Definition
the demand curve is a downward sloping straight line, expressed as the function y= mx-c
Term
Demand curve equation
Definition
re written as P=C-MQ, where; P = price, C= y intercept, M=gradient, Q=quantity
Term
Market demand
Definition
refers to the sum of all individual demands in a particular market the market demand curve slopes downwards because a lower price causes, each consumer to buy more, and new consumers to enter the market
Term
Determinants of demand
Definition
Determinants = PTIPS
P = Price (of the good itself, is not a determinant of demand, only of the quantity demanded)
T = Tastes and fashion
I = Income
P = Price of related goods (complements and substitutes)
S = Size and nature of population
Term
Shifts in the demand curve
Definition
are caused by changes in Tastes, Income, Price of related goods, and size and nature of population .

Price results in a shift along the demand curve, not a shift in the demand curve
Term
Changes in income - Normal goods
Definition
Normal good = positively related to income
Demand increases when income increases
Demand decreases when income decreases
e.g., cars, spirits, holidays
Term
Changes in income - inferior good
Definition
inferior good = inversely related to income
demand decreases when income increases
demand increases when income decreases
e.g., public transport, beer
Term
Shifts of demand curve
Definition
to the left = demand decreases
to the right = demand increases
Term
Substitutes
Definition
Two goods are substitutes if the price of one is positively related to the demand for the other
An increase in the price of one good increases demand for the other
A decrease in the price of one good decreases demand for the other
e.g., butter and maragarine
Term
complements
Definition
Two goods are complements if the price of one good is inversely related to the demand for the other
An increase in the price of one good decreases the demand for the other
A Decrese in the price of one good increases demand for the other
e.g., DVD players, DVD's
Term
Supply
Definition
The quantity supplied is the amount of a good that sellers are willing and able to sell at every price
Term
The law of supply
Definition
The law of supply states that there is a positive relationship between price and quantity supplied, so, as price increases, quantity supplied increases
Term
Supply curve
Definition
the supply curve is an upward sloping line relating price to quantity supplied, it is expressed as the function y=MX+C
Term
Supply curve equation
Definition
we rewrite y=mx+c, into P=C+MQ, where; P = price, C = y intercept, M = Gradient, and Q = Quantity supplied
Term
Market supply
Definition
is the sum of all individual suppliers supply curves for a particular good or service
Term
Determinants of supply
Definition
Determinants = PCENT

P = Price of the good itself (not a change in the supply curve, only a change of the quantity supplied)
C = cost of production
E = environment
N = Number of suppliers
T = Technology
Term
Shifts in the supply curve
Definition
are caused by changes in CENT
Cost of production
Environment (for agricultural markets)
Number of suppliers
Technology
Term
Equilibrium
Definition
The price and quantity where which the demand and supply curves intersect on a graph
Term
Disequilibrium
Definition
for various reasons, equilibrium does not occur, usually,
shortages of goods = excess demand, surplus of goods = excess supply
Term
Price elasticity of demand equation
Definition
PED= % change of quantity demanded/% change of price

or

PED = (P1/Q1) x (1/gradient of demand curve)
Term
The larger the price elasticity
Definition
the more sensitive the change in quantity demanded to price is
Term
If elasticity curve is vertical
Definition
then demand is perfectly inelastic, price elasticity = 0
Term
if elasticity curve is horizontal
Definition
then the demand is perfectly elastic, and price elasticity = infinity
Term
E = 0
Definition
this is the midpoint of the demand curve
Term
E<1
Definition
1) this is an essential good, with no satisfactory substitutes available
2) this is sellers market
3) a price increase will result in relatively less decrease in demand
4) a price increase causes total revenue to increase, a price decrease causes revenue to decrease
Term
E>1
Definition
1) this is a non essential good, with many satisfactory substitutes
2) this is a buyers market
3)a price increase will result in a relatively large demand decrease
4) a price increase will cause total revenue to decrease
5) a price decrease will cause total revenue to incease
Term
Determinants of price elasticity of demand
Definition
PFANTA
P = price at which elasticity is evaluated
F- fraction of income
A = availability of substitutes
N = nature if the good (luxury/necessity)
T = time
A = attitutude/ advertising
Term
Price elasticity of supply
Definition
this indicates how responisive quantity supplied us to price changes, this depends on, time period, whether it is fixed in quantity, and price at whuch elasticity is evaluated
Term
elasticity of supply equation
Definition
PES = (P/Q) x (1/Gradient of supply curve)
Term
Cross price elasticity of supply
Definition
is the response of quantity demanded of one product, in relation to a price change of another product (complements and substitutes)
Term
Cross price elasticity equation
Definition
XPED = % change in quantity demanded of good x/ % change of good y
Term
Positive cross price elasticity
Definition
if a rise in the price of (meat) good y, results in a rise in quantity demanded of (fish) good x, then the cross price elasticity is positive, this positive cross price elasticity shows that the two goods are substitutes
Term
negative cross price elasticity
Definition
if a rise in the price of (DVD players) good y, results in a decrease of the quantity demanded of (DVD'S) good x, then the cross price elasticity is negative, this negative cross price elasticity shows the two goods are complement
Term
Income elasticity of demand
Definition
is the responsiveness of demand for a good in relation to changes in income
Term
income elasticity of demand equation
Definition
IED= % change in quantity demanded/% change in income
Term
normal goods
Definition
an increase in income = an increase in quantity demanded
= positive income elasticity
= rightward shift in the demand curve
Term
inferior goods
Definition
an increase in income = a decrease in the quantity demanded
= a negative income elasticity
= a leftward shift in the demand curve
Term
consumer surplus is
Definition
the difference between the price you were willing to pay, and the price you actually pay
Term
consumer surplus is found by
Definition
calculating the area of the triangle above the equilibrium price, and below the demand curve
Term
Producer surplus is
Definition
the price a supplier is wanting to sell his products at, and the price he actualy gets for them
Term
producer surplus is found by
Definition
calculating the area of the triangle, below the equilibrium price, and above the supply curve
Term
price cielings
Definition
is a maximum price, below the equilibrium price set by the market, at the lower price, suppliers supply less, and consumers demand more, resulting in a shortage
Term
price floors
Definition
are a minimum price above the equilibrium price set by the market, at the higher price, suppliers supply more, and consumers demand less, resulting in a surplus
Term
DWL
Definition
deadweight loss, is the loss to society casued by an implementation of a sales tax which oncreases the price of a certain product, shifting the demand curve, and squeezing certin buyers and sellers out of the market
Term
Tax and high elasticity
Definition
1) demand is highly elastic
2) a shift in the supply curve will have a large effect on quantity, and a small effect on price
3) immpct depends on elasticity at beggingin equilibrium
4) if demand is highly elastic, producer pays most of implemented tax
Term
tax and high inelasticity
Definition
1) demand is highly inelastic
2) a shift in the supply curve will have a large effect on price, and a small effect on quanity demanded
3) consumer pays most of implememnted tax
Term
the budget constraint
Definition
a straight negatyive line drawn between two oppurtinity sets, the maximum amount a person can buy of two given goods
Term
the budget constraint and changes in income
Definition
an increase or decrease in income will change the length of the budget constraint, a change in the price of one good will swivel the budget constraint accordingly
Term
Marginal rate of substitution
Definition
is the principle that the more of one good a person has, the more they are willing to give up to obtain one more unit of the other good
Term
Marginal rate of substitution equation
Definition
MRS = Px/Py
Term
why do prices increase or decrease?
Definition
either the income effect or substitution effect
Term
the income effect
Definition
is the change in quantity demanded due to the fact that the price change has changed the amount of both goods that can be purchased (price increases, are the same as income being reduced by the % change of the price)
Term
Substitution effect
Definition
is the change in quantity demanded due to the change in the relative price of the good, consumers substitute towards cheaper goods, and the away from expensive goods
Term
Substitution effect, graphically
Definition
simply get a ruler, and shift the new budget constraint out towards the new indifference curve, tangential point of utility should be higher than old point
Term
income effect, graphically
Definition
income effect is the difference between the amount consumed, at the new tangential point on the old indifference curve (found by substitution effect) and the amount consumed at the tangential point on the new indifference curve and budget constraint
Term
Costs
Definition
are the only thing a business can control, if it wants to increase profit, it needs to decrease costs
Term
production function
Definition
the relationship between inputs and outputs
Term
marginal product of an input
Definition
is the increase in output due to an increase of one input (where all other inputs are held constant)
Term
Principle of diminishing marginal returns to an input
Definition
is the idea that the more of one input added (e.g., labour), the marginal product of the added input diminishes (the less productivity you get)
Term
the long run (costs)
Definition
the long is the shortest time it takes for all inputs to become variable
firms plan for the long run
Term
the short run (costs)
Definition
is the time period in which at least one input is fixed
firms operate in the short run
Term
total cost equation
Definition
TC = FC + VCx
(total cost = fixed costs + variable costs at a given quantity)
Term
Marginal cost equation
Definition
MC = (delta)TC/(delta)Q
(marginal cost = change in total costs, divided by, change in quantity)
Term
average cost equation
Definition
AC= TC (at Q)/Q
(average cost = total cost (at a given quantity)/quantity)
Term
average varialble cost equation
Definition
AVC(at Q) = TVC (at Q)/Q
(average variable cost, at a given quantity, is equal to total variable cost/quantity)
Term
Normal profit
Definition
breakeven, just covers costs (accounting profit)
Term
supernormal profit
Definition
covers costs and then some (P>MC), economic profit
Term
Characteristics for competitive markets
Definition
1) large number of buyers and sellers
2)seller is a passive price taker
3) homogeneous (identical) product
4) free entry and exit (no barriers)
5) perfect information for both buyers and sellers
Term
Perfect competition and demand
Definition
in perfect competition, demand is perfectly elastic
Term
Profit is
Definition
the difference between total revenue and total costs
(P = R-C)
Term
Breakeven is
Definition
a situation when a firm earns exactly zero economic profit (or normal profit)
Term
Marginal revenue is
Definition
the extra revenue a producer gets when he produces and sells an extra unit of output
Term
in perfect competition price is
Definition
equal to MC (marginal cost)
Term
profit maximisation
Definition
P=MC
(profit = marginal cost)
Term
If price = MinimumAVC then, TR...
Definition
=TC, firms breakeven and earn zero economic profit
Term
the shutdown point is..
Definition
when selling price falls below the average cost of production, you cannot cover variable costs at this market price
Term
If P>AVC
Definition
no reason to shut down
Term
If an industry is experiencing supernormal profits...
Definition
then P>MC, firms will continue to enter, driving the supply curve to the right, until all firms make zero economic profit, and P=MC
Term
If an industry is experiencing a loss
Definition
then P>AC, firms will exit, driving the supply curve to the left, until all firms earn zero economic profit, and P=MC
Term
To work? or not to work?
Definition
1) workers have a fixed time to work (24 hours)
2) we assume they can work the full 24 hours if they want
3) they use money to consume goods and services
4) the hours they don't work, they consume as leisure
Term
the indifference curve for labour
Definition
shares the same similarities as the budget constraint ones (downward sloping, diminishing marginal rate of substitution, etc.)
Term
a decrease in the wage rate
Definition
results in a decrease of hours worked, opportunity cost of leisure falls, so people desire more leisure, as wage rate is not attractive, this is the substitution effect dominating
Term
an increase in wage rate
Definition
also results in a decrease in hours worked, although the opportunity cost of leisure has increased, and people demand more work, an increase in income results in an increase in the demand for normal goods (leisure), and hours work still decreases, this is the income effect dominating
Term
Supply curve of labour (shape)
Definition
the supply curve of labour may be backward bending, the hours worked will increase as wage increases (following normal substitution effect patterns), but the supply curve will bend backwards, and hours worked will decrease, at a higher wage rate, where the income effect dominates
Term
characteristics of a monopoly
Definition
1) one seller
2) one product
3) large barriers to entry
4) they are price makers
5) there is deadweight loss occurring
6) because p>MC
Term
Characteristics of oligopoly
Definition
1) a few large firms
2) same product, but different defining features
3) large barriers to entry
4) they set the price
5) Deadweight loss occurs
6) because P>MC
Term
Characteristics of monopolistic competition
Definition
1) many sellers (50-100)
2) differentiated products
3) no/weak barriers to entry
4) they make prices
5) deadweight loss occurs
6) because P>MC
Term
Barriers to entry in monopolies
Definition
1) government franchise or other government directive (e.g., utilities)
2) Patents, or barriers that grant exclusive use if product to inventor
3) economies of scale (existing monopoly has large cost and technological advantages)
4) ownership of a particular resource, e.g., DeBeers diamonds in south africa
Term
When TR is max, MR ....
Definition
is equal to zero, because MR is the slope of TR
Term
P= 16 - 2Q, then MR
Definition
is equal to 16-4Q, ewe simply double the gradient
Term
If TR is max, and MR equals zero, the elasticity.;..
Definition
is equal to one, as it is the midpoint of the graph
Term
For Price discrimination to occur...
Definition
1) Different markets must exist
2) the firm can identify the types
3) firms can prevent arbitrage (resale)
Term
Mature oligopolies
Definition
are firms who "work together" to achieve almost monopolistic like prices
Term
In oligopoly, price wars are...
Definition
not common, and so compete on other grounds, such as product (real) differentiation, and imagined (advertising, brand loyalty, sponsorship) differentiation
Term
cartels
Definition
are formed by oligopolies who agree to work together, to set a high price (P>MC)
Term
Imperfect competition (monopolies, oligopolies, monopolistic competition), can be inefficient because...
Definition
1) P>MC
2) this results in underproduction (from societies view)
3) consumer welfare is reduced
4) lack of competition results in lack of incentive to innovate (R&D)
Term
Natural monopoly
Definition
is an industry so large that it recognises massive economies of scale, that single firm production is the most efficient way to produce this product
Term
Collusion (same as cartel)
Definition
working together to set the most favourable price (remember this is illegal)
Term
Tacit (silent) collusion
Definition
is where firms coordinate their actions without actually talking to each other, usually through price leadership (e.g., BP raises prices, all other petrol stations will)
Term
Restrictive practices (to competition)
Definition
1) exclusive territories
2) exclusive dealing
3) tie ins
4) Resale price maintenance
Term
exclusive territories
Definition
producer (coca cola) gives a wholesaler or retailer exclusive right to sell in a region, stores in area can only buy from that wholesaler, restricts competition amongst wholesalers
Term
exclusive dealing
Definition
producer insists any firm selling its product not deal with its rivals (e.g., shell only sells shell petrol)
Term
tie ins
Definition
one product being pushed to be bought with another product from the same company (e.g., Xerox printers and Xerox paper, or Nintendo and Nintendo games)
Term
Resale price maintenance
Definition
producer insists retailers must sell their product at "list" price, reduces competition amongst retailers
Term
two types of advertising
Definition
1) informative, acceptable, when giving consumer information they do not have
2) promotional, not good, waste of money and resources
Term
Pros of product differentiation
Definition
1) advocates of free and open competitive markets believe that product differentiation and advertising give the market system its vitality and power
2) product differentiation ensures high quality and efficient production
3) advertising provides consumers with relevant information
Term
cons of product differentiation
Definition
1) critics argue that advertising amounts to nothing and is a waste of money and resources
2) enormous sums are spent creating meaningless, minute differences amongst products
3) advertising raises costs of products and is merely an annoyance
4) advertising serves as a massive barrier to entry to other smaller firms looking to enter the market
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