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Economics of the Agro-Food System
University of Guelph FARE*1400
260
Economics
Undergraduate 1
01/16/2014

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Term
Microeconomics
Definition
The very complicated economics of consumers and producers.
Term
Agriculture
Definition
The production of food and non-food crops.
Term
Consumer
Definition
The person or firm purchasing products or services from the producer.
Term
Producer
Definition
The firm providing products or services to the consumer.
Term
Farmers Feed Cities
Definition
A logo used by farmers to remind urban-dwellers that they rely on the rural community for sustainance. It reminds them that a real person grew their food. Such assertations may be met by the reply "Cities Buy Food" which is also true.
Term
Marketing signals
Definition
The method by which consumers communicate with producers their demands. They should be met with appropriate supply, but often the signals are clogged by many layers of marketing.
Term
Price Theory
Definition
When supply is equal to demand the market does not work. People need to have choices.
Term
Economic choices
Definition

Decisions that must be made by both consumers and producers. Producers must decide about inputs, production, sales, investments. Consumers must decide about consumption, and saving.

We must make these decisions because we cannot have everything we want. There are limited resources, but unlimited wants.

Term
Limited resource
Definition
A resource that is not infinite. This is what drives economic choices. Limited resources for consumers are money and time. Limited resources for consumers are money, time, materials, labour, land, and technology.
Term
Resource
Definition
A physical asset. May be natural, biological, human, or manufactured.
Term
Opportunity Cost (OC)
Definition
The cost of a foregone use of a resource.
Term
Adam Smith
Definition
The man who wrote the "Bible" of economics. Came up with the theory of specialization.
Term
Specialization
Definition
The concept that a firm can achieve greater outputs if each section of production is covered by an expert peron in that stage of production.
Term
Economics
Definition
A social science that deals with production, consumers, and their choices with limited resources. A very broad discipline.
Term
Positive economics
Definition
A mode of thinking in economics where you look at what is, what was, and what would happen if something changed.
Term
Normative economics
Definition
A mode of thinking in economics where you look at what you think should be. This implies you are expressing your opinions and personal values.
Term
Supply and demand diagram
Definition
A graph combining the supply curve and the demand curve of a good or service. Where the two intersect is the market equilibrium. Using this diagram can help to solve many economic problems. It is a useful tool, however it doesn't tell us about the increase or decrease in welfare of buyers and sellers. Only works in a model where there is perfect competition.
Term
Institution
Definition

The government. The government may apply policies to certain activities. Example: butterfat quota in dairy production. Underly the market, regulations, laws, and legislation. Supply currency, grades, standards. Tries to lower the transaction costs as much as possible.

They may be capitalist, socialist, or mixed. This depends on many things such as history.

Term
Capitalism
Definition

An institution style where there is a free market. People may own things and do whatever they want as long as they don't interfere with other people's right to own things and do what they want.

No countries are purely capitalist. All have some involvement by the government such as currency.

17th centuray pirate ships were purely capitalist.

Term
Socialism
Definition
An institution style where the state owns everything. The government decides how all human and non-human resources are going to be used. This perpetuates a high degree of power in the decision-makers.
Term
Mixed economic system
Definition
An institution style that is a mix between capitalism and socialism. Most countries are in this category. The government has institutions that govern the prices in some markets with a long price discovery process. Education, military protection, health care, and product standards and grades are provided by the government.
Term
Marginal economics
Definition
Looks at how a small change in some economic dimension will effect the rest of the system. Economist are generally concerned with what happens at the margin.
Term
Production economics
Definition
The economic choices of producers. Occurs everywhere in the world. What is being produced, how, and for what changes, but production economics stays the same.
Term
Capital
Definition
The input of physical things used for production i.e. vehicles, land, machinery, chemicals, ingredients, seeds, buildings.
Term
Short-run
Definition

A production system in which at least on of the inputs is fixed.

Short-run equilibrium is where marginal cost = marginal revenue. There will be profit or loss.

Term
Long-run
Definition

A production system in which there are no fixed inputs.

Equilibrium is where marginal cost = marginal revenue. There is no profit or loss.

Term
Input
Definition

Something a firm uses to make outputs. Could be ingredients, labour, capital, genetic stock, information, et cetera. Inputs could be factors of production; outputs from another firm. There can be many inputs for one output.

Inputs are either fixed or variable. Main categories of inputs are: land, labour, capital, and management.

Term
Output (Q)
Definition

Something a firm produces using inputs. Could be crops, manufactured goods, food, clothing, anything. One firm may produce multiple outputs, such as usable by-products.

Outputs are either conspumption goods or factors of production.

Term
The Law of Diminishing Marginal Returns
Definition
If you keep adding one input while keeping all other inputs the same, outputs will increase but at a decreasing rate until it is actually going down.
Term
Production function
Definition

A relationship between inputs and outputs. Indicates a maximum output that can be produced. It is determined through experiments or by examining past records. This can be altered by a change in inputs or by a technology change. It is expressed using a table, a graph, and/or a mathematical equation.

Tables are good for getting exact information.

Graphs are good for visualizing the information.

Math equations are good for if there are more than one input factors.

y = f(x,z). Where y is output, x and z are the inputs, and f is the production function. The equation can be linear or quadratic.

Term
Technology change
Definition

When a new technology or production method is developed, production functions may change, since the previous production practices may no longer be the most efficient.

It can also effect consumption. The microwave changed what people want to buy.

Term
Fixed input
Definition
An input that cannot be changed by the producer i.e. once a crop is planted the producer cannot change the number of plants planted.
Term
Variable input
Definition
An input that the producer can change i.e. the amount of fertilizer a farmer choses to use.
Term
Consumption goods
Definition
Outputs that are sold directly to a consumer and contribute to their utility. Examples: a cup of hot coffee, a car for personal use, a new T-shirt.
Term
Factors of production
Definition
Outputs that are then used as inputs by another firm. Example: raw coffee beans, tractors, fabric.
Term
Land
Definition
A type of input. Land also comes with other renewable resources such as minerals, forests, soil biota, and groundwater.
Term
Labour
Definition
The input of human resources. This does not include management. Labour is chosen based on the skills, abilities, and education of the person. It is measured in work hours; the price is the wage rate.
Term
Management
Definition
An input of people who make the economic decisions on how, when, and what to produce. It is the task of allocating limited budget to maximize profits.
Term
Total Physical Product (TPP)
Definition

The quantity of an output produced in a period of time at a given input. The total physcial product curve or short run production function is a graph of TPP.

You can graph TPP of 2 inputs by making a 3 D graph. Cutting the graph horizontally wil give you the 2 D graph of the parallel input at a fixed amount of perpendicular input.

Term
Average Physical Product (APP)
Definition

A measure of outputs per inputs. 

APP = TPP / Inputs

Draw a line on the TPP curve between the point and the origin. The slope of this line is APP.

Term
Marginal Physcial Product (MPP)
Definition

The change in output from a one unit change in input, as long as all other inputs stay the same.

MPP = ΔTPP / ΔInput

MPP is the derivative of TPP.

Term
Stage 1 of Production
Definition

A set of input values in a production function where APP is increasing and MPP is greater than APP.

Each additional unit of input will increase productivity; output is increasing at an increasing rate. It is never good to be in Stage 1 because in this stage it is always better to increase inputs.

Stage 1 ends when APP = MPP.

Term
Stage 2 of Production
Definition

A set of input values in a production function where APP is decreasing and MPP is below APP, but is still positive.

Output is increasing at a decreasing rate.

It is always good to be in Stage 2 because changing inputs may decrese efficiency.

Stage 2 ends when MPP = 0.

Term
Stage 3 of Production
Definition

A set of input values in a production function where MPP is 0 or less.

Output is decreasing. It is always bad to be in Stage 3 because in this stage you can always do better by decreasing inputs. 

Term
Isoquant
Definition

Horizontal contour lines on a TPP graph with 2 inputs (3D graph) where output is at a constant number. They can be made 2D by looking at the graph from above. In 2D isoquants are always downward sloping. If one input is fixed, it leaves only one point on the isoquant where production will be.

Producing at levels northeast off of the isoquant indicates an inefficient producer.

Where it crosses the iso-cost line is a possible production point. When the iso-cost is tangent to it, that is optimal production.

 

Term
Perfect Substitutes
Definition

When two inputs are perfectly interchangable. Whether you use one or the other or a combination does not effect output. When price decreases for one input, it reduces the demand on the other input.

 The isoquants appear to be straight, downward sloping lines.

Term
Perfect Complements
Definition

When two inputs must be applied in exact proportions. Having more of one than the other means you will have the output of that of the limiting input. When price decreases for one input, it reduces demand for the other input.

The isoquants are L shaped.

Term
Returns to Scale
Definition
A concept that applies only to long-term systems. When you increase every input by a certain amount and measure what happens to output. May be decreasing, constant, or increasing.
Term
Decreasing returns to scale
Definition
When you increase all inputs and get an increased output level that is smaller than the amount you increased inputs. Returns to scale is a long-term concept but if you increased all variable inputs in a short-term system, you would always get decreasing returns to scale because of the one (or more) fixed inputs.
Term
Constant returns to scale
Definition
When you increase all inputs and get an increase in outputs proportionally equal to the increase in inputs.
Term
Marginal Rate of Substitution (MRTS)
Definition

The amount of input that can be substituted for another input which maintaining a constant output. Or the rate at which a consumer can substitute two goods and be at the same utility.

 

MRTS = -ΔInput1 / ΔInput 2

 

Term
Imperfect Substitutes
Definition

Two inputs that are not perfect substitutes of each other, but are not perfect complements either.

The isoquants are downward sloping curved lines.

Term
Increasing Returns to Scale
Definition
When you increase all your inputs and get an increase in outputs greater than the increase in inputs.
Term
Iso-Cost Line
Definition

Allso called a budget. A line added to the isoquant diagram. It tells what combinations of the two outputs will add up to a constant cost. Its slope is the negative of the ratio of the input prices.

 

C = wL + rK

 

C = the budget

w = wage rate

L = amount of labour

r = price of capital

K = amount of capital

 

C, w, and r are fixed, so we get a 2 unknown equation (a line). If C increases, the isocost goes northeast. The slope of the line equals -w/r. If the price of an input changes, the slope changes.

Where it crosses the isoquant it is a possible production level. When it is tangent to the isoquant it is the most optimal point: cost is as low as possible for that isoquant.

Term
Equi-Marginal Principle
Definition

MPPL/w = MPPK/r

 

L = labour

w = wage rates

K = capital

r = price of capital

 

The marginal product per dollar on one input is always equal to the marginal product per dollar on a second input.

Term
Input Demand Function
Definition

Demands for inputs effect production when trying to achieve cost-minimal inputs. If you have a demand curve for the output, you have the demand curve for the inputs needed for that output.

The demand for an input can be determined by the optimal point on an isoquant/iso-cost diagram.

Technical change can alter it. Input demand increases with increased input use, increased input productivity, or decrease in price of substitute inputs or competing outputs.

Term
Total Fixed Cost (TFC)
Definition
The fixed costs of a firm. The "overhead": a straight, horizontal line. Pay the same amount, regarless of output level.
Term
Total Variable Cost (TVC)
Definition
The total cost of variable inputs of a firm. Varies depending on output level.
Term
Explicit Costs
Definition
Costst that are paid for from the pocket of the firm owner.
Term
Implicit Costs
Definition
Costs that are not paid for with money, but give implicit value to the firm. Resources already owned and their opportunity costs.
Term
Fixed Cost
Definition
A cost a firm has to pay regardless of output level, such as rent, tax, et cetera.
Term
Variable Cost
Definition
A cost a firm has to pay that varies depending on output level.
Term
Total Cost (TC)
Definition
The total cost a firm pays. Fixed costs plus variable costs. Dependent on output levels. When graphed over outputs it increases at an increasing rate until it bends backwards.
Term
Average Fixed Cost (AFC)
Definition

The amount of fixed cost paid per unit of ouptut. Declines over the entire range of production since fixed outputs stay constant.

 

AFC = TFC / Output

Term
Average Variable Cost (AVC)
Definition

The amount of variable cost per unit of output. U-shaped on a graph. In agriculture it can be more like an L shape. Firms need to be very large before average costs rise.

 

AVC = TVC / Output

Term
Average Total Cost (ATC)
Definition

The average total cost for every unit of output. It is average fixed and variable costs added together. Its minimum intersects with MC.

 

ATC = AFC + AVC.

or

ATC = (TFC + TVC) / Output

Term
Marginal Cost (MC)
Definition

The increase in costs necessary to increase total output by one more unit. It intersects ATC at its minimum value.

 

MC = ΔTC / Δq

 

q = quantity of output

Term
Stages of Production
Definition
Includes Stages 1, 2, and 3 as you increase in outputs. In some cases stages may be missing or in a different order, or just one stage for the entire range of outputs.
Term
Economy of Scale
Definition
Different from economy of size. It is about the increase in output when there is a change in input. A technical relationship, nothing to do with money.
Term
Economy of Size
Definition
Different from economy of scale, but called this by some textbooks. A percentage change in costs compared to the percentage change in outputs.
Term
Long-Run Average Cost (LRAC)
Definition
Using a number of different firm sizes and their average costs, the large curve that covers the lowest points of these combined. Once investments are made, it is difficult to change firm size, but in the long run any firm size is possible. It is U shaped.
Term
Fluid Milk
Definition
Milk produced to be drunken or processed at a consumer level.
Term
Industrial Milk
Definition
Milk produced to be processed into milk products.
Term
Increasing Returns to Size
Definition

When the long-run average costs decrease as outputs expands. On the downward slope of the LRAC.

1. Physical reasons: it doesn't take twice as much more labour to run a farm twice as big.

2. Indivisibility of outputs: large firms can use larger more efficient equipment.

3. Specialization of effort: larger firms it can have more specialized labour.

4. Pecuniary factors: discounts on large volume inputs.

Term
Constant Returns to Size
Definition
When the increase in costs is proportionally equal to the increase in output. The minimum on the LRAC. In agricultural systems this region can be very large.
Term
Decreasing Returns to Size
Definition

When the increase in costs is greater than the proportional increase in outputs. The upwards slope on the LRAC.

1. Operation encounters technical inefficiencies

2. Not enough management to handle the whole firm (this is why large corporations divide into smaller sections).

Term
Pure Competition
Definition

A tenet of economic analysis. We assume:

1. Goods produced by different firms are identicle

2. Firms can enter or exit the industry without cost

3. There is no risk or uncertainty

4. The price of the product is known

5. There are no costs to finding a buyer

6. The actions of other firms don't effect the firm

7. The actions of the firm doesn't effect the market; the firm is a price taker.

Term
Price Taker
Definition
A firm that is so small that no matter how much it produces, it cannot change the price of the product; it must take the price that the prouct is at.
Term
Profit
Definition
Revenue minus costs. It is the goal of all firms to maximize this. This maximum point occurs where MC is equal to MR. At this point, marginal profit is 0 (it is the peak of the curve).
Term
Total Revenue (TR)
Definition

The returns generated by the firm.

 

TR = (product price)*(output level)

Term
Average Revenue (AR)
Definition

The revenue per unit of output. This is a constant equal to price for price-taking firms.

 

AR = TR/Output

Term
Marginal Revenue (MR)
Definition

The change in revenue from producing more output. The slope of TR.

 

MR = ΔTR/ΔOutput

Term
Break-Even-Point
Definition
The term used to describe when a firm is making 0 profits. Not losing money, but not making money either. At any point below this point there are losses, but a firm may still produce because they are trying to minimize losses.
Term
Shut-Down-Point
Definition
The price at which a firm will exit the industry. In the short-run this is where ATC intersects with MC. In the long run it is where AC intersects with MC.
Term
Law of Supply
Definition
As the market price for a good increases, so does supply.
Term
Market Supply
Definition
The amount of product the industry suppies to a market.
Term
Own-Price Elasticity of Supply (ε)
Definition

The proportional change in supply in response to a change in price. Not to be confused with the slope of the supply curve. If you know the slop of the supply curve, price, and quantity, you can calculate ε.

 

ε = ΔQ / ΔP = (ΔQ*P) / (ΔP*Q)

Term
Alfred Marshall
Definition

The person who invented the Marshallian scissors and supply curves.

 

Came up with the equation

Q = -a + Pb; ceterus paribus

Q is used as the dependent variable in this equation but on a graph it should be the independent variable.

 

 

Term
Ceterus paribus
Definition
A Latin saying which means "if everything else in the world remains constant."
Term
Perfectly Elastic Supply
Definition

A horizontal supply curve. The price is fixed at a certain point, regarless of production.

ε = ∞

Term
Imperfecty elastic supply
Definition

A shallow supply curve. A small change in price results in a big change in quantity. 

1 < ε < ∞

Term
Imperfectly inelastic supply
Definition

A steep supply curve. A big change in price results in a small change in quantity. This is frequently seen in agriculture.

0 < ε < 1

Term
Perfectly inelastic supply
Definition

A verticle supply curve. No change in price can change the quantity.

ε = 0.

Term
Supply curve
Definition
Price graphed over quantity produced by the industry. It can shift up/left if input prices go up, or if a competing output's price goes up. It can shift down/right if there is technological improvement, if the price is anticipated to rise, or if more producers join the industry. It can sometimes pivot, maintaining a constant shut-down point.
Term
Economic profit
Definition
In the long-run, the price range bellow MC and above AC. If MC is bellow AC, there are economic losses. As long as this number is positive, firms will enter the industry.
Term
Economic losses
Definition
In the long-run the price range above MC and below AC. If MC is above AC, there are economic profits. As long as this number is positive, firms will exit the industry.
Term
Value of Total Product (VTP)
Definition
VTP = TPP*Price
Term
Value of Marginal Product (VMP)
Definition
VMP = MPP*Price
Term
Value of Average Product (VAP)
Definition
VAP = APP*Price
Term
Investment
Definition

To add intermediate or fixed assets to a business. They need to be analysed because money is spent, and the effects are usually long-term. There are four kinds.

1. Replacing worn out or obsolete capital

2. Adopting new technology

3. Expansion

4 Adding new enterprises

Term
Risk
Definition
The uncertainty in life. It may be quantified using probability or subjective analysis. Investments you make may not pay you back for some reason outside of your control. Extra money may paid to insurance companies to cover these costs in case this happens. There are risk premiums you can get for taking risk.
Term
Inflation
Definition
A factor in investment analysis. When the dollars you get back from an investment do not have the same buying power as the dollars invested initially. To componsate for this, adjust the discount rate.
Term
Consumption
Definition
In investments, people tend to prefer to consume now rather than later, perhaps lessening the time of the investment.
Term
Present Value (PV)
Definition
The number of dollars available at the current time.
Term
Future Value (FV)
Definition
The amount of money available from an investment at some time in the future.
Term
Payment (PMT)
Definition
The number of dollars to be paid or recieved at the end of each of a number of periods.
Term
Interest/Discount Rate (i)
Definition
Often the opportunity cost of capital.
Term
Time Periods (n)
Definition
The number of a time period that has passed. Years, months, or days.
Term
Annuity
Definition

A series of equal and periodic payments.

 

FV = PMT((1+i)n-1/i)

PV = PMT(1-(1+i)-n/i)

Term
Compounding
Definition

To calculate future value when the present value is known. Depends on the present value, interest rate, and length of timet that passes. The oppostie of discounting.

 

FV = PV(1+i)n

Term
Locked-In Retirement Account (LIRA)
Definition
An investment account where the money is unavailable to you until you retire.
Term
Portfolio Manager
Definition
A person who mnages someone else's money.
Term
Discounting
Definition

Calculating present values when the future value is known. E.g., How much should I invest if I want X amount of money in X amount of years? The opposite of compounding.

 

PV = (FV)/((1+i)n)

Term
Investment Analysis/Capital Budgeting
Definition

The process of determining the profitability of an investment. Used when deciding what investments to make. Find out:

1. What are the returns?

2. Is it feasible in terms of cash flow?

Need to know:

1. Periodic net cash revenues

2. Initial cost

3. Terminal value

4. Interest rate

There are four kinds of investment analysis:

1. Payback period

2. Simple rate of return

3. Net present value

4. Iternal rate of return.

Term
Payback Period
Definition

A form of investment analysis which looks at how long an investment would take to pay for itself. It is easy to use, shows what inestments have most immediate cash returns, but ignores cash flow after payback period, doesn't account for time value of money, and does not measure profitability.

 

P = I/E

 

P = payback period

I = initial cost

E = expected average annual net revenue.

Term
Simple Rate of Return
Definition

A form of investment analysis which tells us the average net revenue as a percentage of the initial cost. It looks at an investment's earnings over the whole period, but fails to consider the size and timing of anual earnings, and doesn't consider the time value of money.

 

ROR = ((anual net cash revenue)-(average depreciation))/(investment)

Term
Net Present Value (NPV)
Definition

The best form of investment analysis. If this value is greater than 0, this is a valid investment. It accounts for the time value of money, does not have misleading results, and considers inflation.

 

NPV = (P1/(1+i)1) + (P2/(1+i)2) + ... -c

 

P = cash fow in year n

i = discount rate

c = initial cost

Term
Internal Rate of Return (IRR)
Definition
The discount rate (i) that makes NPV equal to 0. To find, set NPV equal to 0 and solve for i. Can use trial and error, or a software program. If the IRR is greater than the opportunity cost, the investment is profitable.
Term
Income Taxes
Definition
A factor in investment analysis. It reduces the net cash revenues depending on the marginal tax practiced.
Term
Probability
Definition

A number between 0 and 1, expressed as a percentage,  which indicates the likelihood that an outcome will occur.

 

P = (number of times the outcome occured last year)/(total number of possible times it could have happened)

Term
Subjective Analysis
Definition
A way of quantifing risk based on personal experience or professional knowledge.
Term
Expected Value (EV)
Definition

The weighted average value of an investment based on two or more possible outcomes in a risky situation.

 

EV = P1V1 + P2V2 ...

 

P = probability of different outcomes

V = value of different outcomes

Term
Range
Definition
A measure of risk. The distance between the minimum and maximum possible value.
Term
Variance
Definition

A measure of risk that uses Expected Value (EV).

 

Variance = P1(V1- EV)2 + P2(V2 -EV)2 ...

 

P = probability of different outcomes

V = value of different outcomes.

Term
Expected Utility (EU)
Definition

A weighted average of the utility from two or more possible outcomes.

 

EU = P1U1 + P2U2 ...

 

P = probability of different outcomes.

U = utility of different outcomes.

Term
Fair bet
Definition
A situation where the expected value is exactly zero.
Term
Risk averse
Definition
A term to describe a person who would not take a fair bet. Utility rises with wealth at a decreasing rate. This category of person would pay a risk premium to avoid taking risk.
Term
Risk Premium
Definition
Money paid to avoid taking risks. A risk averse person would pay this. The consequences of the risk, should they happen, will be covered by the risk premium.
Term
Risk Neutral
Definition
A term to describe a person who neither avoids nor seeks out risk. Utility increases with wealth in a straight line. This person would chose options with the highest expected value.
Term
Risk Preferring
Definition
A term to describe a person who will take a fair bet. They would pay to make a fair bet, the oposite of a risk premium.
Term
Unfair bet
Definition
A situation where the expected value is negative. E.g. casinos or lottery tickets. People who may otherwise be risk averse may take bets like this due to gambling addiction, gambling for entertainment, or making mistakes.
Term
How to avoid risk
Definition

1. Don't do risky activities (gambling, lottery, leaving your house unlocked)

2. Obtain information on your decisions.

3. Diversify your investments, especially with negatively correlated things.

4. Get insurance.

 

Term
Marginal Rate of Technical Substitution
Definition
The ratio of the MPP of two inputs. The slope of the isoquant. When this is equal to the slope of the iso-cost line, cost is minimized.
Term
Utility Theory
Definition
Every consumer has their own utility function. Everyone has differet tastes and preferences.
Term
Utility
Definition
The level of satisfaction derived from consuming goods and services. It is measured by asking a person to arbitrarily assign a number to how they feel and then compare those numbers to various consumption packages.
Term
Consumption bundle
Definition
A particular combination of goods and/or services.
Term
Utility function
Definition
The algabraic exressino that allows us to rank a consumption bundle by the total utility or satisfaction it provides.
Term
Demographics
Definition
As demographics of a population changes, so does demand for various goods. Cuisine changes with more immigration from other countries. The Baby Boom generation is getting old. Older people want to eat healthier foods.
Term
Recalls
Definition
Recalling bad food is important for food safety. Dramatic drops in demand in a whole genre of foods can be seen from just one recal in one product.
Term
Ethics
Definition
People want to buy ethical foods such as fair trade coffee. They are willing to pay extra for it.
Term
Environment
Definition
People want to buy foods that are good for the environment, such as organic foods and local foods.
Term
De gustibus non est disputandum
Definition
"There is no accounting for tastes"
Term
Marginal Utility (MU)
Definition

The change in utility from one additional unit of a good or service. This value decreases and then goes negative.

MU = ΔUtility / ΔQuantity

Term
Law of Diminishing Marginal Utility
Definition
As the amount consumed of a good increases, its marginal utility eventually decreases, possibly becoming negative.
Term
Canadian Cattle Association
Definition
An association which takes money from each sale of beef and puts it into beef marketing (Canadian as well as international) and beef research. Generic marketing campaigns for a general product.
Term
Indifference curve
Definition
A graph of combinations of two goods that provides an equal level of utility. Downward sloping. Its slope is the marginal rate of substitution. Where it touches the budget constraint, that is the consumption bundle the consumer will choose to purchase.
Term
Own-Price Elasticity of Demand (η)
Definition

Shows how demand for a good will change in response to a change in the good's price. Not the same as a slope coefficient.

η = Δ%Q / Δ%P

Term
Budget constraint
Definition

The amount of money a consumer has available to spend on goods and services. Expenditures are found by multiplying quantity by price of each good and adding them together.

It can be graphed as a straight line where combinations of two goods add up to the same budget. Where this line crosses the indifference curve, the consmer will consume that consumption bundle.

Term
Demand Curve
Definition
A graph showing the amount of a good that a consumer will purchase at different prices.
Term
Demand schedule
Definition
A table showing the optimal price-quantity combinations for a consumer.
Term
Normal good
Definition

A good that you consume more of when your income rises. The Engel curve is upward sloping.

Income elasticity of demand is between 0 and 1.

 

Term
Inferior good
Definition

A good that you consume less of when your income rises. The Engel curve is downward sloping.

Income elasticity of demand is less than zero.

 

Term
Engel Curve
Definition
A curve showing the relationship between income and quantity of a good consumed at fixed prices. Invented by Frederick Engel. It's slope determines whether a good is inferior or normal. It gives the income elasticity of demand.
Term
Frederick Engel
Definition
The man who invented the Engel curve.
Term
Food share
Definition
The portion of income spent on food. In wealthier countries it is smaller.
Term
Market demand
Definition
The sum of all the individual demands.
Term
Law of demand
Definition
The quantity demanded of a good and its price are inversely related. Demand curves are downward sloping.
Term
Change in Quantity Demanded
Definition
The movement along a demand curve when the price of a good changes, all other things are held constant.
Term
Change in Demand
Definition
A shift in the demand curve resulting from chnges other than own-price changes.
Term
Substitute good
Definition

Goods that can substitute each other. When the price of one goes up, the demand for the other goes up.

Cross-price elasticity is positive.

Term
Complement goods
Definition

Goods that are used together. When the price of one goes up, the demand for the other goes down.

Cross-price elasticity is negative.

Term
Independent goods
Definition

Goods that have no connection to each other. If the price of one goes up, the demand of the other in unaffected.

Cross-price elasticity is zero.

Term
Elastic demand
Definition

When own-price elasticity is greater than 1.

η > 1

Term
Unitary elastic demand
Definition

When the own-price elasticity is equal to 1.

η = 1

Term
Inelastic demand
Definition

When the own-price elasticity is less than 1.

η < 1

Term
Income Elasticity of Demand
Definition

Given by the Engel Curve.

Income elasticity of demand = %ΔQuantity demanded / %Δ Income

Term
Luxury Good
Definition
A normal good where the income elasticity is greater than 1.
Term
Cross-Price Elasticity of Demand
Definition
How much demand will change in response to a change in another good.
Term
Market
Definition
Not necessarily a physical space (example: eBay). Supply and demand are at work. A price is determined. The ownership of goods is transfered or services are provided. Composed of institutions.
Term
Perfect competition
Definition

Defined by:

1. Homogenous products (standards).

2. Freedom of entry and exit (no entry/exit costs).

3. Many buyers and sellers (no one firms actions can effect the entire market).

4. Perfect information (all buyers and sellers are fully informed on prices, quantities, and quality).

Term
Market equilibrium
Definition
When all the traders in a market are able to buy ad sell as much as they want. The market clears (supply equals demand).
Term
Equilibrium price
Definition
The price of a good or service at market equilibrium.
Term
Equilibrium quantity
Definition
The quantity supplied of a good or service at market equilibrium.
Term
Quantity demanded
Definition
The amount of  good that consumers are willing to buy at a given price (all other factors held constant).
Term
Demand curve
Definition
A graph of quantity demanded plotted on quantity (x-axis) and price (y-axis).
Term
Double coincidence of wants
Definition

When two parties agree on a trade (usually of goods or services for money). Unless this can happen, no fair trade can occur.

Non-market goods are hard to trade.

Term
Demand function
Definition
The mathematical equation for the demand curve. Factors can be added to it such as the price of other goods, and income.
Term
Quantity supplied
Definition
The amount of goods that firms want to sell at a given price (other factors remain constant).
Term
Supply curve
Definition
A graph of quantity supplied over quantity (x-axis) and price (y-axis).
Term
Supply function
Definition
The mathematical equation of the supply curve. Factors can be added such as other goods and income.
Term
The Invisible Hand
Definition
A mysterious force that causes markets to reach equilibrium.
Term
Excess demand
Definition
When the quantity demand is bigger than the quantity supply at a given price. This is the area below the market equilibrium on a supply-demand diagram. This drives the price upwards toward equilibrium.
Term
Excess supply
Definition
When the quantity supplied exceeds the quantity demanded. This is the area above the market equilibrium on a supply and demand diagram. This drives the price downward toward market equilbrium.
Term
Shock to the market equilibrium
Definition
When there is a shift in th supply curve or demand curve. Caused by a change in price of other goods, or income.
Term
Shift in demand curve
Definition
Caused by change in price of other products or in income. Increase in demand raises price and quantity. Decrease in demand lowers price and quantity.
Term
Shift in supply curve
Definition
Caused by a change in price of other products or in income. Decrease in supply causes prices to raise and demand to decrease. Increase in supply causes prices to lower and demand to decrease.
Term
Transaction costs
Definition
Costs associated with finding a buyer/seller, and transfering ownership of goods or services (additional to price of good/service).
Term
Welfare economics
Definition

The analysis of the impact of a change on the welbeing of various groups. 

Not to be confused with government payments to the poor.

Term
Market failure
Definition

This causes the government to intervene. Can occur when:

1. Markets not present (air, water, food safety)

2. Monopoly control (one firm with disproportionate power over the market)

3. People do not have full information (grades, standards, publications).

Term
Things the government supplies
Definition
Law and order, national defense, highways, communication, healthcare, contract law, weights, measures, grades, standards, supply management,
Term
Reasons for government intervention
Definition

1. Support and protect a new industry

2. Curb the market power of potential monopolizers

3. Provide food security

4. Consumer health and safety (sanitary requirements, grades and standards, labelling requirements, health and nutrition recommendations, taxing bad things (tobacco, alcohol, junk food)).

5. Environmental protection

6. Accesible food (prices, food programs).

7. Development of rural communities

 

Term
Consumer welfare
Definition
The benefit consumers ged from consuming a good, minus what the consumer paid for the good.
Term
Ad valorum tax (α)
Definition
Sales tax. Takes away a proportion of the expentitures on a purchase (based on price, not quantity).
Term
Specific tax (τ)
Definition
Tax based on quantity rather than price.
Term
Tax
Definition
A form of government intervention. Causes a deadweight loss. Effects depend on the elasticity of demand of a good.
Term
Marginal willingness to pay
Definition
The maximum amount a consumer will spend for an additional unit of a good.
Term
Consumer surplus
Definition
The monetary difference between what the consumer was willing to pay, minus what the consumer paid. The area of the triangle sided by the Price axis, Demand curve, and Price line on the bottom.
Term
Producer Surplus
Definition
The economic return bove a firm's variable cost of production. Area of triangle with sides of Price axis, Supply curve, and Price line.
Term
Total Economic Surplus
Definition

Consumer surplus plus producer surplus. The area of the triangle with sides of the Price axis, Demand curve, and Supply Curve.

A competitive market will reach the highest value for this.

Term
Deadweight loss
Definition
The total economic surplus that is lost as a result of government intervention. Often it is quite small in comparison to government revenue or increase in consumer/producer surplus.
Term
Price floor
Definition
A minimum price, set by an institution. Only effective if the minimum price is greater than the equilibrium price. Consumer surplus decreases and supplyer surplus increases. There is some deadweight loss.
Term
Price ceiling
Definition
A maximum price, set by an institution. Only effective if it is lower than the equilibrium price. Consumer surplus increases, and supplyer surplus decreases. There is some deadweight loss.
Term
Supply management/Quota
Definition
In Canada dairy, eggs, and poultry have supply management. It puts a limit on supply. Price is higher than in an equilibrium. Consumer surplus is less, but producer surplus is greater. There is some deadweight loss.
Term
Export
Definition
To send goods or services out to another country.
Term
Import
Definition
To bring in goods or services from another country.
Term
Reasons for trade
Definition

-Cannot produce this good in a country, must import it.

-Regional price differences present a proffit opportunity.

Term
Transfer Cost
Definition
The cost to transport a good to another region. If trade is a free market, this cost will be equal to the difference in equilibrium price of the two regions. If the price difference is less than transfer cost, no trade will occur.
Term
Arbitrage
Definition

Buying in a low-price market and then selling in a high-price market. If the transfer cost is more than the difference in price, arbitrage will not happen. At equilibrium transfer cost is equal to difference in price. The difference in price is not higher than transfer cost for very long.

Arbitrage raises price in the low-priced market, and lowers price in the high-priced market.

Term
Autarky
Definition
The prices in a closed market where no trade is allowed between two regions. If the market is "opened", prices will fall in the high price region, and rise in the low-price region.
Term
Number of Firms and Size Distribution
Definition
A characteristic of a market. Competitive conditions break down as the number of firm decreases and size of firms increases.
Term
Product Differentiation
Definition
A characteristic of a market. The degree to which products are differentiated. May be no actual differences in products or production, only percieved differences based on brand. The higher the differentiation, the the more suppiers can raise price.
Term
Barriers to entry
Definition

If barriers are low, firms in highly concentrated industries have little opportunity to set high prices.

-Absolute unit: when there is no level of output where the firm can operate competitively.

-Economies of scale: small firms face high costs, new firms need to be large to enter. 

-Capital access and costs: industries with large initial investment costs

-Preferential government policies: patents, copyrigts, import controls. 

Term
Economic Environment
Definition

Three aspects of supply/demand

1. Level of output in industry: larger volume = more profit opportunity for firms.

2. Responsiveness of supply/demand to price changes: more elastic demand = more opportunities for firms.

3. Proportion of food expenditures accounted for by the industry's product: smaller portion = growth will stagnate. 

Term
Types of sellers
Definition

1. Price competition

2 Monopolistic competition

3. Oligopoly

4. Monopoly

Term
Types of buyers
Definition

1. Pure competition

2. Monopsonistic competition

3. Oligopsony

4. Monopsony

Term
Perfect competition (sellers)
Definition
Very many sellers. Product is not differentiation. Entry and exit is unrestricted. No ability to set price. No excess profit.
Term
Monopolistic Competition
Definition

Many sellers. Product is differentiated. Entry/exit is unrestricted. Some ability to set price. No excess profit. The more sellers, the less deadweight loss. 

Competition focuses on conditions of sale, advertisement, differentiation of products, brand reputation, location in store.

Term
Oligolopy
Definition

Few sellers. Product may be differentiated. Some ability to set price. There is excess profit. A firm's decisions are effected by the actions or anticipated actions of the competition. May enter price-cutting wars. Price is stable.

Exist because of product differentiation, high entry costs, dependence on long-term research/development, problems with access to markets, or aggressive corporate growth strategies. 

 

Term
Pure Monopoly
Definition

One seller. Product is unique. Exit/entry is completely restricted. There is excess profit. Produces where marginal cost = marginal revenue. There is deadweight loss. 

They exist because they may control a key input, have superior technology, more efficient by some nature of the industry, government action (hospitals), patents.

Term
Price fixing
Definition
An illegal activity where all the firms in an oligopoly decide upon a price that is just slightly higher than the free market price, and they profit off of it. Hard to detect because it is only a tiny increase in price, but can cause billions in profit. If caught, the punishments are severe.
Term
Non-uniform pricing
Definition
When a firm charges different prices for the same product (due to some percived difference, like brand), or charges less per unit for a greater amount of the product. Creates profits for the firm.
Term
Price discrimination
Definition

Charging different prices to different customers to maximize profits. Firm must have market power, consumers must be non-uniform in demand elasticity, the firm must be able to evaluate different demand elasticities, and the firm must be able to prevent resales. There is:

1. perfect price discrimination

2. quantity discrimination

3. mult-market price discrimination

Term
Perfect Price Discrimination
Definition
Each product is sold at the highest price the customer is willing to pay. Done by haggling or auctioning. Real estate, boats, cars.
Term
Quantity Discrimination
Definition
The firm charges a different price for large vs. small quantities. Not price discrimination if the firm passes on actual cost savings. Example: hydro bill different based on usage bracket.
Term
Multi-market Price Discrimination
Definition
The firm charges different groups of customers different prices. Based on observable physical characteristics, or the method the customer seeks to purchase the product (phone/in-store).
Term
Two-Part Tariff
Definition
The customer pays first for the right to use the product, then pays for the actual product. Example: health club membership, telephone services, car rentals.
Term
Tie-In Sale
Definition
A customer may only buy a good/service if they also buy another good/service. Example: vacation packages with air fare + hotel accomodation. There may be per-unit price differences in these sales. There is requirement tie-in, and bundling.
Term
Requirement Tie-In Sale
Definition
When customers cannot purchase the good/service without purchasing the second related good/service from the same firm.
Term
Bundling
Definition
When two or more goods are combined in a package so that customers cannot buy them separately.
Term
Vertical Chain
Definition
A process that begins with the acquisition of raw materials, and ends with the distribution and sale of finished goods/services.
Term
Vertical Boundaries of a Firm
Definition
The activities a single firm undergoes in the vertical chain. Some firms may actually undergo every step of the process, where others purchase and sell in one portion somewhere along the chain.
Term
Make-or-Buy Decision
Definition

The decision a firm makes when defining its vertical boundaries. Do we make this ourselves or do we hire another firm to make it?

Specialized firms will be more efficient, but buyers want to avoid being swindled by the other firm.

Good to buy because it can cause lower average costs. A vertically integrated firm will have a smaller size than a market firm, and will have difficulty adjusting to demand shifts.

Good to make, because you avoid transaction costs. Co-ordination of production is better. Keep private information safe.

 

Term
Externality
Definition
When a firm's actions directly effect the welfare of other people, consumers or otherwise. Can be negative or positive.
Term
Negative Externality
Definition
An externality that lowers other's welfare. Example: bad smells, loud noise.
Term
Positive externality
Definition
An externality that increases other's welfare. Example: outdoor shrubs, good smells (bakery).
Term
Private costs
Definition
Costs that the firm itself pays. The cost of production, not including externalities.
Term
External costs
Definition
Costs that the firm doesn' pay. Externality costs are paid for by others. Example: pollution clean-up.
Term
Social costs
Definition

Private costs plus external costs. 

Firms produce where private costs equal revenue, rather where social costs equal revenue. This creates a deadweight loss. 

Term
Common property
Definition
A resource or facility that is open to public access by anyone. This may lead to the Tradegy of the Commons.
Term
Tradegy of the Commons
Definition

When common property is overused because every individual is trying to maximize what they take from it.

Canbe solved by government regulation (taxes, entrance fee, restricted access), or property rights (convert into a commodity, auction it off).

Term
Public good
Definition
A good with no rivalry. Example: scenery.
Term
Private good
Definition
A good with rivalry. Example: food.
Term
Rivalry
Definition
When only one person/group can consume the good. It cannot be reused or resold.
Term
Exclusion
Definition
When you can prevent others from consuming a good, such as when you have property rights to something.
Term
Free-riding
Definition
When someone benefits from another's actions without paying. It can be reduced by social pressure, merging into a group, compulsion from an outside force, or privatization.
Term
Asymmetric Information
Definition

When one party in a transaction knows a fact the other party does not. The informed party benefits at the expense of the non-informed party. Causes adverse selection and moral hazard.

 

Term
Adverse Selection
Definition

A problem caused by asymmetric informaion when the informed party benefits because they know an unobserved characteristic that the uninformed party is unaware of. Example: buying life insurance and having an unhealthy lifestyle without the insurance company's knowledge.

Ways to prevent it:

Laws, screening, third party comparisons, standards, certifications, signaling by firm.

Term
Moral Hazard
Definition

A problem caused by asymmetric information where the informed party undertakes an action the uninformed party is unaware of. Example: an employee not working hard, stealing, or taking very long breaks when the employer isn't watching.

Ways to avoid: contracts (fixed-fee, hire, and contingent), monitoring, bonding, deferred payments, efficiency wages.

Term
Screening
Definition
A solution to adverse selection where the uninformed party searches for concealed characteristics. Example: test-driving a car.
Term
Signaling
Definition
A solution to adverse selection where the informed person informs the uninformed person. Exmple: employees using resumes and references to ensure the employer of their abilities.
Term
Fixed-fee Contract
Definition
Payment is made to the agent independent of their actions.
Term
Hire Contract
Definition
The principle pays the agent depending on their actions: hourly or piece rate.
Term
Contingent Contract
Definition
The principle and agent are payed based on state of nature.
Term
Efficient Contract
Definition
A contract that ensures that neither party is made better or worse off.
Term
Piece rate
Definition
Paying an employee based on output. Encourages them to work harder. Practical only if output is easily measurable. Can lead to elicit behaviour. Can be bad to persuade workers to accept piece rate work. Can encourage not-so-good work.
Term
Hourly Rate
Definition
Paying an employee based on the hours they work. Works if output is difficult to measure. Can encourage shirking. Can encourage taking one's time and doing a good job.
Term
Golden Handcuffs
Definition
A contract that discourages employees to take a job at a competing firm.
Term
Bonding
Definition
When the principle requires the agent to deposit funds prior to taking the job, ensuring their performance.
Term
Deferred Payments
Definition
When the firm pays new workers low wages for an initial period and then increases wages later, firing those who shirk.
Term
Efficiency Wage
Definition
An unusually high wage that makes the employee fearfull of being fired, thus discouraging shirking of any kind.
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