| Term 
 | Definition 
 
        | What allows a firm to charge a price greater than marginal cost? |  | 
        |  | 
        
        | Term 
 
        | of a good, produced at too high of a price |  | Definition 
 
        | A negative externality in a perfectly competitive market yeilds too much of |  | 
        |  | 
        
        | Term 
 
        | Rivalrous EX: movie tickets, bathroom
 |  | Definition 
 
        | As we use it, it gets used up We can't use it together.EX?
 |  | 
        |  | 
        
        | Term 
 | Definition 
 | 
        |  | 
        
        | Term 
 | Definition 
 | 
        |  | 
        
        | Term 
 | Definition 
 | 
        |  | 
        
        | Term 
 | Definition 
 | 
        |  | 
        
        | Term 
 | Definition 
 | 
        |  | 
        
        | Term 
 
        | Public Good EX: sunrise, T.V., public radio, public park
 |  | Definition 
 
        | Non-exclusive/ Non-rivalrous |  | 
        |  | 
        
        | Term 
 
        | Firms themselves won't provide ads but industry will. EX: Got Milk? |  | Definition 
 
        | What ads might you see in a perfectly competitive industry? |  | 
        |  | 
        
        | Term 
 | Definition 
 
        | People consume in excess without having to pay for it. |  | 
        |  | 
        
        | Term 
 
        | Shouldnt exist in a perfectly competitive market |  | Definition 
 
        | Long run economic profits? |  | 
        |  | 
        
        | Term 
 | Definition 
 
        | Reduce externality to when Marginal Cost= |  | 
        |  | 
        
        | Term 
 | Definition 
 
        | Gov't goods are not always |  | 
        |  | 
        
        | Term 
 
        | Average Total cost in the long run |  | Definition 
 
        | Monopolisticly competitive firms produce where price= |  | 
        |  | 
        
        | Term 
 | Definition 
 | 
        |  | 
        
        | Term 
 | Definition 
 | 
        |  | 
        
        | Term 
 
        | incentive based regulation |  | Definition 
 
        | Regulation where firms can choose technologies and pollution reduction strategies that make the most sense to them |  | 
        |  | 
        
        | Term 
 | Definition 
 
        | U.S. market structure most represtents |  | 
        |  | 
        
        | Term 
 
        | Marginal Cost of clean up |  | Definition 
 
        | Externality costs are determined by setting Marginal Benefit of clean up = to |  | 
        |  | 
        
        | Term 
 | Definition 
 
        | A perfectly competitive good with a sales tax places the burden on |  | 
        |  | 
        
        | Term 
 
        | You need to decrease price, so you decrease quantity supply and increase in quantity demanded. |  | Definition 
 
        | When there is excess quantity supply, how do you return to the equlibrium? |  | 
        |  | 
        
        | Term 
 
        | Negative and greater than the absolute value of one. |  | Definition 
 
        | 2 complementary goods, before absolute value |  | 
        |  | 
        
        | Term 
 
        | When you can cover all variable costs and some fixed costs |  | Definition 
 
        | When would a frim operate at a loss in the short run? |  | 
        |  | 
        
        | Term 
 | Definition 
 
        | If a firm cannot cover all its variable costs it? |  | 
        |  | 
        
        | Term 
 | Definition 
 
        | Goods A & B are substitutes. Production costs of A increase... Price of A & B does what? |  | 
        |  | 
        
        | Term 
 | Definition 
 
        | On a linear demand cuvre there is an increase of price on the elastic portion, What happens to total revenue? |  | 
        |  | 
        
        | Term 
 
        | Greater than Marignal Revenue |  | Definition 
 
        | Monopolistic frim lowers price of all units to sell one more unit, Price is always going to be ...? |  | 
        |  | 
        
        | Term 
 | Definition 
 
        | In a market that is at a non-equlibrium there is always going to be? |  | 
        |  | 
        
        | Term 
 
        | Income elasticity of demand |  | Definition 
 
        | The % change in DEMAND due to a % change in income. |  | 
        |  | 
        
        | Term 
 
        | Average costs & output. A change in Average costs and how it affects the output. |  | Definition 
 
        | Economies of Scale reffers to ? |  | 
        |  | 
        
        | Term 
 
        | Price- not sure Q- increases
 |  | Definition 
 
        | Huge heat wave hits U.S. when AC becomes easier to get. What happens to price of AirC? and quanitity? |  | 
        |  | 
        
        | Term 
 | Definition 
 
        | In a monopoly making a loss the Average Total cost is ________ the demand curve? |  | 
        |  | 
        
        | Term 
 | Definition 
 
        | In a monopoly making a profit the Average Total cost is ________ the demand curve? |  | 
        |  | 
        
        | Term 
 
        | speech topic- consider audience & occasion central idea-
 general purpose- inform,persuade, entertain
 specific purpose-specify behavior you seek from the audience
 |  | Definition 
 
        | difference between speech topic, central idea, general purpose, and specific purpose? |  | 
        |  | 
        
        | Term 
 
        | 1.Planned 2.Formal
 3.Roles and audience is clearly defined
 |  | Definition 
 
        | different forms conversation: |  | 
        |  | 
        
        | Term 
 
        | verbal trans: In add, therefore, in summary nonverbal- change in facial express, vocal pitch, speaking rate
 previews- internal preview/summary
 |  | Definition 
 
        | types of verbal and nonverbal signposts ? |  | 
        |  | 
        
        | Term 
 
        | Atten getter Reason to listen
 Subject
 Est Credibility
 Preview Main pts
 |  | Definition 
 
        | purposes and elements of introductions and conclusions to a speech? |  | 
        |  | 
        
        | Term 
 
        | Inro: humor, quote, ?, anecdotes, hist. personal.moccasion, perceding speeches, recent events. Con: Re-emp. central idea, main ideas, use verbal/non cues to signal end, motivate ppl to respond
 |  | Definition 
 
        | effective methods of introducing and concluding a speech? |  | 
        |  | 
        
        | Term 
 
        | 1. speaking to enhance understanding 2. speaking to maintain interest
 3. speaking to be remembered
 |  | Definition 
 
        | goals of informative speaking? |  | 
        |  | 
        
        | Term 
 
        | 1. speaking to enhance understanding 2. speaking to maintain interest
 3. speaking to be remembered
 |  | Definition 
 
        | goals of informative speaking? |  | 
        |  | 
        
        | Term 
 
        | Speeches about: Objects
 Procedures
 People
 Events
 Ideas
 |  | Definition 
 
        | types of informative speeches ? |  | 
        |  | 
        
        | Term 
 
        | 1. Speak with clarity 2. Use principles & techniques about learning
 3. Clarify unfamiliar ideas/ complex processes
 4.Use effective visual reinforcement
 |  | Definition 
 
        | Informative strategies to enhance audience reactions? |  | 
        |  |