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| A company that connects advertisers to websites that want to host advertisements. |
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| The key function of an ad network is... |
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| Aggregation of ad space supply from publishers and matching it with advertiser demand |
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| Google Pay Per Click contextual advertisement program, very common way of basic website advertisement |
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| Revenue sharing between online advertisers/merchants and online publishers/salespeople, where compensation is based on performance measures, typically in the form of sales, clicks, registrations, or a hybrid model |
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| An ad or image displayed on one or more websites to attract visitors to your site |
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| the size of an online transaction |
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| Bot (robot, spider, crawler) |
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| A program which performs a task more or less autonomously. Spammers often use bots to "scrape" content for the purpose of plagiarizing it for exploitation by the Spammer. |
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| the percentage of users who enter a site and then leave it without viewing any other pages |
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| the buying and selling of goods and services over the internet between two businesses. A distributor might use a B2B e-commerce system to purchase goods from a manufacturer |
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| the buying and selling of goods and services over the internet between a merchant and a consumer |
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| customer acquisition cost |
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| % loss of existing customers |
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| improper clicks on a PPC advertisement usually by the publisher or his minions for the purpose of undeserved profit |
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| the act of clicking on an online advertisement (banner) to the advertiser's website |
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| Calculating the LTV (lifetime value of a customer) |
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| advertising which is related to the content |
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| the percentage of visitors who take a desired action on your website |
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| Info stored on the user's computer by a website. The information can be recalled by the website at a later time. |
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| Cost of Goods Sold (COGS) |
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| the total cost to purchase a finished product. In manufacturing, the total cost associated with purchasing raw materials and manufacturing finished products. |
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| the rate that is paid per click for a Pay Per Click Advertiser |
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| CPM (cost per thousand impressions) |
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| A statistical metric used to quantify the average value/cost of Pay Per Click advertisements. M - from Roman numeral for 1,000. |
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| A program which moves through the worldwide web by way of the link structure to gather data |
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| To individually personalize an online offer |
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| Removing barriers and frictions between the provider and consumers of a service |
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| the use of email to promote or market your products or services |
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| the amount of time that a user spends on one page before clicking off. An indication of quality and relevance. |
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| a discount or promotion offered by an ecommerce store for a short period of time |
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| Maliciously trying to lower a sites rank by sending it links from the "bad neighborhood" (may or may not be effetcive) |
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| The change in SERPs caused by an update of the Google database or algorithm |
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| Trust/authority from Google, which flows through outgoing links to other pages |
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| The event where a user vies a webpage one time. A single instance of an online ad being displayed. |
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| Traffic that has been purchased |
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| the excessive reuse of the same keyword on too many web pages within the same site. This practice makes it difficult for users and search engines to determine which page is most relevant for the keyword. |
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| The page that a user lands on when they click on a link |
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| Lifetime Value of a Customer |
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| total amount of money a customer is expected to spend in your business, or on your products, during their lifetime |
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| Longer, more specific search queries that are often less targeted than shorter broad queries |
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| Lifetime Value of a Customer |
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| a site where provisers and consumers of a service deal directly with each other |
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| a bank service account that allows you to accept credit card transactions |
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| an identical site at a different address |
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| to extract income from a site. Adsense ads are an easy way to monetize a website. |
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| Monthly Recurring Revenue |
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| The search engine results which are not sponsored, or paid for in any way. The non-paid listings displayed as a result of a key phrase search using a search engine. |
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| Featured, pay-per-click and sponsored listings are used by less than what percentage of search engine users? |
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| Natural search placement is ________ as effective as paid search results. |
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| offering customers a flexible, shopping experience without friction, regardless of device, from any location |
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| traffic that comes to the site that is not paid for by ads |
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| A request to load a single HTML page |
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| a value between 0 and 1 assigned by the Google algorithm, which quantifies link popularity and trust among other (proprietary) factors |
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| the practice of charging a fee to include a website in a search engine or directory |
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| Time it takes to recover the cost of acquiring a customer |
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| a business or software that enables e-commerce systems to communicate with a merchant's Merchant Account Provider to enable online credit card processing |
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| an ad that automatically opens a new browser window |
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| a web service which offers a wide array of features to entice users to make the portal their "home page" on the web. Google, Yahoo, MSN are portals. |
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| Very similar to Pay Per Click except publishers get paid when click-throughs result in conversions. |
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Definition
Used to describe those search engine services that charge for creating
visitors to your site. The cost of each visitor is determined either by a BID or FLAT FEE that you
are charged each time a search engine user clicks on a link to your site from these sponsored links. |
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| Following a propsect online with a specific offer |
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- A program, which searches a document or group of documents for relevant
matches of a users keyword phrase and returns a list of the most relevant matches. Internet search engines such as Google and Yahoo search the entire internet for relevant matches |
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| SEM (Search Engine Marketing) |
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Definition
Often used to describe acts associated with researching, submitting and positioning a Web site within search engines to achieve maximum exposure of your
Web site. SEM includes things such as search engine optimization, paid listings and other searchengine related services and functions that will increase exposure and traffic to your Web site. |
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| SEO (Search Engine Optimization) |
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Definition
The process of increasing a web sites ranking in the search
engine results pages. Search Engine Optimization includes modifying on page factors (content) and off page factors such as linking strategies |
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| SMM (Social Media Marketing) |
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Definition
| Website or brand promotion through social media |
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| Often animated, graphics pages without significant textual content. Splash pages are intended to look flashy to humans, but without attention to SEO may look like dead ends to search engine spiders, which can only navigate through text links. |
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Spam Blog which usually contains little if any value to humans, and is often machine
generated or made up of scraped content |
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Definition
A web page without dynamic content or variables such as session IDs in the URL.
Static pages are good for SEO work in that they are friendly to search engine spiders |
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| Mitigation of bounce rate. Website changes that entice users to stay on the site longer, and view more pages improve the sites “stickiness” |
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| A unique identifier of a product. The SKU is used to track inventory and may or may not be shown to customers when shopping online |
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| UGC (User Generated Content) |
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| Social Media, wikis, Folksonomies, and some blogs rely heavily on User Generated Content |
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| An individual visitor to a web site at least once within a fixed time frame |
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| URL - Universal Resource Location |
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| Location of a resource (web page, file, image, etc.) on the Internet |
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| Vendor / Supplier Acquisition Cost |
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| The study of user activity on a web site or web application to understand how well it fulfills its objectives. |
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| The number of visitors and visits to your web site. Can be measured in Hits, Page Hits or Unique Visitors. |
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