Term
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Definition
| firms are price takers, easy entry/exit, many buyers/sellers, homogeneous product, perfect knowledge |
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Definition
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Term
| Why do we study perfect competition when there is no real world example of this type of market structure? |
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Definition
| We study it to show why the move towards competition is desirable |
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Term
| positive economic profits |
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Definition
| entry, capital moves towards the activity |
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Term
| negative economic profits |
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Definition
| capital moves away from the economic activity |
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Term
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Definition
| no change, capital is no different |
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Term
| where will a firm produce on the MR and MC curves |
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Definition
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Term
| What is the rule use to determine where a firm will produce? |
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Definition
| • Profit is maximized when the additional revenue from producing and selling an additional unit of output equals the additional cost |
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Term
| what is the formula for TR |
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Definition
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Term
| what is the formula for TC |
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Definition
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Term
| what is the formula for TFC |
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Definition
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Term
| what is the formula for profits |
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Definition
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Term
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Definition
| as the size of a firm increase its per-unit cost declines. o If economies of scale exist, a larger firm can produce a product at a lower per-unit cost than can a smaller firm |
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Term
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Definition
| Brand names and reputation, Guarantees and warranties |
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Term
| Internal strategic assets |
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Definition
| Anything that gives a firm an advantage and is not easily imitated serves as a strategic asset Ex: patents, licenses, brand names |
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Term
| Why did the antitrust laws come about? |
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Definition
| o Came about to control growth of monopolies and prevent firms from engaging in undesirable practices (or minimize monopoly power) |
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Term
| two categories of government regulation |
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Definition
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Term
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Definition
| • Refers to the prescribing of prices and output levels for a particular industry or line of business |
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