Term
| Four goals of Internet marketing |
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Definition
| Aquisition, conversion, retention, value growth |
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Term
| How do customers find products |
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Definition
| Searching (Search engines) |
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Term
| Size of Internet by country |
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Definition
1. Asia
2. Europe
3. N america
4. L america
5. Africa
6. Middle East
7. Australia |
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Term
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Definition
size and distance do not matter
speed and flexibility
people are key assets
growth in network causes exponential increase in value
marketers can deal w customers 1 on 1
demand can be predicted w greater accuracy
customers have power in info-rich channels
choice, abundance (info) |
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Term
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Definition
| Improve planning, distribution, and customer service |
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Term
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Definition
| Supply Chain + Manufacturer + Channel of Distribution |
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Term
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Definition
1. Supply Chain Management
2. Product Development
3. Customer Relationship Management |
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Term
| Outcomes-Driven Supply Chain |
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Definition
Cost
Responsiveness
Security
Sustainability
Resilence
Innovation |
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Term
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Definition
| Minimize while ensuring customer service |
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Term
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Definition
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Term
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Definition
| protect against external forces |
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Term
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Definition
| minimize environment threats |
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Term
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Definition
| Identity, react quickly-risks |
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Term
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Definition
| new products and distribution methods to meet customer needs |
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Term
| Managing the supply chain |
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Definition
1. selecting desired supplier
2. in-bound logistics
3. internal logistics
4. out-bound logistics
5. work flow in product solution assembly
6. running batch manufacturing
7. Aquiring, installing and maintaining process technology
8. Order processing, pricing, billing, rebate and terms
9. Managing Channels
10. Managing customer service such as installation and maintenance to enable product use |
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Term
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Definition
-Visibility
-Mirroring
-More Value For Customer |
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Term
| Service Centered Paradigm |
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Definition
Goods distributed mechanisms for service
All economies are service economies
Customers always a co-creater in value
Enterprise can only make value proposition
Service centered view is customer oriented |
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Term
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Definition
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Term
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Definition
| Bringing Buyers to Suppliers |
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Term
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Definition
| Delivering messages with content |
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Term
| Advertising Model Examples |
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Definition
-Google, Facebook
-LinkedIn |
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Term
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Definition
| Oribitz, eBay, Priceline, Restaurant.com |
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Term
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Definition
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Term
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Definition
Wall street journal
InfoUSA |
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Term
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Definition
| Providing goods and services |
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Term
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Definition
| Amazon.com, Barnes and Noble |
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Term
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Definition
Reaching Buyers Directly
-cutting out the middleman (disintermediation) |
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Term
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Definition
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Term
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Definition
| Offering incentives to partner sites |
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Term
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Definition
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Term
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Definition
| Connect Individuals and groups |
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Term
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Definition
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Term
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Definition
| Delivering service and content for a set price |
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Term
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Definition
Netflix, angieslist
Salesforce, linkedin |
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Term
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Definition
| Delivering a service/good for "Pay as you go" |
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Term
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Definition
Skype, Google Voice, Audible
Slashdot.org |
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Term
| One of the biggest impacts on customer lifetime value is |
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Definition
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Term
| 4 i's of direct marketing |
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Definition
Interactive
Immediate
Info-driven
Involving |
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Term
| 3 actions we desire on the internet |
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Definition
1. Stay on the site longer
2. Customers asking for more information
3. Make a sale |
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Term
| Total Value of Facebook Customer |
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Definition
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Term
| When testing a webpage, do you want everyone to see your test site? |
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Definition
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Term
| 6 steps to test direct response programs |
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Definition
1. reasons for test
2. design a test
3. establish metric
4. Execute the test
5. analyze results
6. make marketing decisions |
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Term
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Definition
| Trying to get as much information about your customer as possible |
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Term
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Definition
All activities leading to a sale
-Branding
-Marketing
-Advertising
-Website or Retail Display and others |
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Term
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Definition
All Post-Sale Activities
-Fulfillment
-Customer Service
-Customer SUpport/Help |
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Term
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Definition
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Term
| Fans spent_______ more than non fans |
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Definition
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Term
| fans ______ more likely to continue use |
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Definition
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Term
| fans ______ more likely to recommend brand |
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Definition
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