Term
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Definition
| the continuous optimization of a firm’s business activities through digital technology |
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Term
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Definition
| the subset of e-business focused on transactions. |
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Term
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Definition
| one part of an organization’s e-business activities |
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Term
| In E-Marketing today the __________ has the power. |
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Definition
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Term
| Activity Level of E-Business |
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Definition
| Send emails, brochures... efficiency (cost reduction) |
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Term
| Business Process Level of E-Business |
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Definition
| CRM (customer relationship managemnet)... effectiveness (higher customer retention) |
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Term
| Enterprise Level of E-Business |
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Definition
Click and Mortar... services/products are available online or in store... business transformation (Competitive advantage, industry reformation)
Ex. eSchwaab or most retailers |
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Term
| Pure Play Level of E-Business |
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Definition
purely online... business transformation (competitive advantage, industry reform)
Ex. Amazon |
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Term
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Definition
Online purchasing
Order processing
E-mail
Content publisher (brochureware)
Business intelligence
Online advertising
Online sales promotion
Pricing strategies |
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Term
| Business-Process Level Modules |
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Definition
Customer relationship management (CRM)
Knowledge management
Supply chain management
Community building
Affiliate programs
Database marketing
Enterprise resource planning (ERP)
Mass customization |
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Term
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Definition
E-commerce
Direct selling
Content sponsorship
Portal
Online broker
Exchange
Auction
Metamediary
Purchasing agent
Virtual mall |
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Term
| Seven Steps of an E-Marketing Plan |
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Definition
1. Situation analysis
2. E-Marketing strategic planning
3. Plan objectives
4. E-Marketing strategy
5. Implementation plan
6. Budget
7. Evaluation plan |
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Term
| E-Marketing Strategic Planning |
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Definition
Market and product strategies, called Tier 1 tasks or strategies, are outcomes of strategic planning.
Segmentation
Targeting
Differentiation
Positioning
Marketers conduct analyses to determine strategies.
Market opportunity analysis
Demand analysis
Segment analysis
Supply analysis |
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Term
| Objectives (Step 3 of the 7 steps of and E-marketing Plan) |
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Definition
Objectives are typically related to task, measurable quantity and timeframe.
Most e-marketing plans seek to:
Increase market share
Increase sales revenue
Reduce costs
Achieve branding goals
Improve databases
Achieve customer relationship management goals
Improve supply chain management |
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Term
| E-Marketing Strategies (Step 4) |
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Definition
Marketers craft strategies for the 4 P’s and relationship management to achieve plan objectives.
Product strategies
Pricing strategies
Distribution strategies
Marketing communication strategies
Relationship management strategies
These are referred to as Tier 2 tasks or strategies |
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Term
| # of internet users world-wide |
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Definition
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Term
| Continent with the most internet users |
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Definition
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Term
| Continent with the highest penetration of internet users |
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Definition
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Term
| 2 countries that are the world's largest internet markets |
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Definition
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Term
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Definition
| A theory that claims that only those with money have access to the internet and that those without money do not. (haves v have-nots) |
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