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E-Commerce Chapter 2 Vocab
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61
Business
Undergraduate 3
10/12/2015

Additional Business Flashcards

 


 

Cards

Term
Business Model
Definition
set of planned activities designed to result in a profit in a marketplace
Term
Business Plan
Definition
document that describes a firm’s business model
Term
E-commerce business model
Definition
business model that aims to use and leverage the unique qualities of the internet and the World Wide Web
Term
Value Proposition
Definition

 

  • defines how a company’s product or service fulfills the needs of customers

Term
Revenue Model
Definition

 

  • describes how the firm will earn revenue, produce profits, and produce a superior return on invested capital

Term
Advertising revenue model
Definition
a company provides a forum for advertisements and receives fees from advertisers
Term
Subscription revenue model
Definition

 

  • a company offers its users content or services and charges a subscription fee for access to some or all of its offerings

Term
Freemium strategy
Definition
companies give away a certain level of product or services for free, but then charge a subscription fee for premium levels of the product or service
Term
Transaction fee revenue model
Definition
a company receives a fee for enabling or executing a transaction
Term
Sales revenue model
Definition
a company derives revenue by selling goods, information, or services
Term
Affiliate revenue model
Definition
a company steers business to an affiliate and receives a referral fee or percentage of the revenue from any resulting sales
Term
Market opportunity
Definition

 

  • refers to the company’s intended marketspace and the overall potential financial opportunities available to the firm in that marketspace

Term
Marketplace
Definition
the area of actual or potential commercial value in which a company intends to operate
Term
Competitive environment
Definition

 

  • refers to the other companies operating in the same marketplace selling similar products

Term
Competitive advantage
Definition
achieved by a firm when it can produce a superior product and/or bring the product to market at a lower price than most, or all, of its competitors
Term
Asymmetry
Definition
exists whenever one participant in a market has more resources than other participants
Term
First-mover advantage
Definition
competitive market advantage for a firm that results from being the first into a marketplace with a serviceable product or service
Term
Complementary resources
Definition
resources and assets not directly involved in the production of the product but required for success, such as marketing, management, financial assets, and reputation
Term
Unfair competitive advantage
Definition
occurs when one firm develops an advantage based on a factor that other firms cannot purchase
Term
Perfect Market
Definition
a market in which there are no competitive advantages or asymmetries because all firms have equal access to all the factors of production
Term
Leverage
Definition
when a company uses its competitive advantage to achieve more advantage in surrounding markets
Term
Market strategy
Definition
the plan you put together that details exactly how you intend to enter a new market and attract new customers
Term
Organizational development
Definition
plan describes how the company will organize the work that needs to be accomplished
Term
Management team
Definition
employees of the company responsible for making the business model work
Term
Seed Capital
Definition
typically, an entrepreneur's personal funds derived from savings, credit card advances, or from family and friends
Term
Incubators
Definition
typically provide a small amount of funding and also an array of services to start-up companies
Term
Angel investors
Definition
typically wealthy individuals or a group of individuals who invest their own money in exchange for an equity share in the stock of a business; often are the first outside investors in a start up
Term
Venture capital investors
Definition

 

  • typically invest funds they manage for other investors; usually later-stage investors

Term
Crowdfunding
Definition
involves using the Internet to enable individuals to collectively contribute money to support a project
Term
E-tailer
Definition
online retail store
Term
Barriers to entry
Definition
total cost of entering a new marketplace
Term
Community provider
Definition
creates an online environment where people with similar interests can transact (buy and sell goods) share interests, photos, and videos; communicate with like-minded people; and receive interest-related information
Term
Content provider
Definition
distributes information content, such as digital news, music, photos, video, and artwork
Term
Portal
Definition
offers users powerful search tools as well as an integrated package of content and services all in one place
Term
Transaction broker
Definition
site that processes transactions for consumers that are normally handled in person, by phone, or by mail
Term
Market Creator
Definition
builds a digital environment where buyers and sellers can meet, display products, search for products, and establish a price for products
Term
Sharing Economy(mesh economy)
Definition

 

  • online platforms that allow people to sell services in a marketplace that operates in the cloud and relies on the web or smartphone apps

  • Service provider- offers services online
Term
E-distributor
Definition
a company that supplies products and services directly to individual businesses
Term
E-procurement firm
Definition
creates and sells access to digital markets
Term
B2B service provider
Definition
sells business services to other firms
Term
Sale economics
Definition
efficiencies that arise from increasing the size of a business
Term
Exchange
Definition
an independent digital marketplace where suppliers and commercial purchasers can conduct transactions
Term
Industry consortia
Definition
industry-owned vertical marketplaces that serve specific industries
Term
Private industrial network
Definition
digital network designed to coordinate the flow of communications among firms engaged in business together
Term
Industry structure
Definition
refers to the nature of the players in an industry and their relative bargaining power
Term
Industry structural analysis
Definition
an effort to understand and describe the nature of competition in an industry, the nature of substitute products, the barriers to entry, and the relative strength of consumers and suppliers
Term
Value chain
Definition
set of activities performed in an industry or in a firm that transforms raw inputs into final products and services
Term
Firm value chain
Definition
set of activities a firm engages in to create final products and raw inputs
Term
Value web
Definition
networked business ecosystem that coordinates the value chains of several firms
Term
Business strategy
Definition
set of plans for achieving superior long-term returns on the capital invested in a business firm
Term
Profit
Definition
difference between the price of a firm is able to charge for its products and the cost of producing and distributing goods
Term
Differentialism
Definition
refers to all the ways producers can make their products or services unique and different to distinguish them from those of competitors
Term
Commoditization
Definition
a situation where there are no differences among products or services, and the only basis of choosing is price
Term
Strategy of cost competition
Definition
offering products and services at a lower cost than competitors
Term
Scope strategy
Definition
competing in all markets around the globe, rather than just local, regional, or national markets
Term
Focus/market niche strategy
Definition
competing within a narrow market or product segment
Term
Customer intimacy
Definition
focuses on developing strong ties with customers in order to increase switching costs
Term
Disruptive technologies
Definition
technologies that underpin a business model disruption
Term
Digital disruption
Definition
business model disruption that is driven by changes in information technology
Term
Sustaining technologies
Definition
technologies that enable the incremental involvement of products and services
Term
Disruptors
Definition
the entrepreneurs and their business firms that lead a business model disruption
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