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| eliminates distributor in delivering product direct to cinsumer |
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when eyes continue to see images for a split second after disappearing from view
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the process that sociologists believe happens when individuals receive media attention that achieves a certain amount of prominence
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| activities a source goes through to translate thoughts and ideas into a form perceived by the senses |
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| activities that translate or interpret messages into a form that has meaning for the receiver |
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| responses that shape and alter subsequent messages of the source |
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| anything that interferes w/message delivery. semantic. mechanical. environmental. |
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| process by which a complex org w/aid of 1 or more machines produces and transmits public messages aimed at large, scattered audiences. (heterogeneous) |
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| channels used for mass communication radio tvfilm books sound recording newspapers radio tv magazines |
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| diversion function of media |
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| 1. stimulation or seeking relief from daily life 2. relaxation- escape from pressures 3. emotional release- catharsis (horror, tearjearker, soap operas/people worse off) |
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| storehouses of literary material gathered from books pamphlets and newspapers |
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| 1st magazine 1741 American Magazine |
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| peer to peer filing sharing |
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| elements needed for system of writing |
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| program director role is.... |
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| ABC Audit bureau of circulation |
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