Term
| process of planning, pricing, promoting, selling and distributing ideas, goods, or services to create exchanges that satisfy customers |
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Definition
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Term
| What is the difference between customer and consumer? |
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Definition
Customers BUY a product
consumers USE a product |
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Term
| What marketing supports and what offers benefits to consumers. |
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Definition
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Term
| A very specific group of people who you want to reach. The more information you have on them, the easier it is to make marketing decisions. |
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Definition
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Term
| What is included in a customer profile? |
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Definition
| It includes information about a customer such as age, income level, ethnic background, occupation, or geographic residence. |
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Term
| What is the difference between visual merchandising and displays? |
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Definition
| visual merchandising is the coordination of all physical elements in a place of business. Display is the artistic and visual aspects of presenting a product. |
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Term
| What is a realistic display? |
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Definition
| depicts a room or recognizable locale. |
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Term
| what is a semi-realistic display? |
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Definition
| suggest a room or locale but leaves details to the imagination |
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Term
| what is an abstract setting? |
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Definition
| one that doesn't depict reality, focuses on form and color |
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Term
| WHAT Kind of display allows customers to handle and examine merchandise without the help of a salesperson |
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Definition
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Term
| this allows customers to see but not handle merchandise. |
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Definition
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Term
| this type of display is designed to promote impulse purchases. |
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Definition
| point of purchase display |
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Term
| this type of display consists of model rooms that show customers how merchandise such as rugs and furniture might look in their homes. |
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Definition
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Term
| displays such as banners, signs, and props used to evoke the mood of seasons or holidays. |
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Definition
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Term
| this display shows one kind of product but features several brands, sizes, etc |
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Definition
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Term
| this display features items that are meant to be used together |
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Definition
| related merchandise display |
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Term
| this display features items that are menat to be used togetehr |
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Definition
| related merchandise display |
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Term
| physical appearence of outline of a display |
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Definition
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Term
| this can make or break a display. |
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Definition
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Term
| what are the four general categories of advertising media? |
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Definition
| print media, broadcast media, transit advertising, online advertisinhg |
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Term
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Definition
| many career choices, interesting work, financially rewarding, stable employment |
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Term
| what type of media are people most likely to believe? |
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Definition
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Term
| how many advertisemnets is the avg person exposed to in a week? |
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Definition
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Term
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Definition
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Term
| what do most people consider direct mail advertisements? |
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Definition
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Term
| what can increase the cost of an ad in a magazine? |
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Definition
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Term
| what is the purpose of a headline? |
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Definition
| it gets the readers attention |
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Term
| how do newspapers quote their advertising rates? |
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Definition
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