Shared Flashcard Set

Details

Domain A
Strategic Planning
29
Other
Professional
03/17/2015

Additional Other Flashcards

 


 

Cards

Term
What is an example of a Development Role
Definition
Example: How will we achieve our organisation's mission through our meetings
Term
What is an example of a Implementation Role
Definition
Example: How will this event achieve organisational goals? How do we best achieve the defined event goals to meet organisational performance expectations
Term
What are the three distinct elements of Strategic Planning?
Definition
Discovery, Analysis and Planning
Term
What does discovery refer to during the strategic planning process?
Definition
Purpose of the event, Internal assessment and Business environment
Term
What are the SMART objectives and their meanings?
Definition
Specific - should call out actions, results, behaviors that are to be achieved
Measurable - what element of the objective is to be measured and how
Attainable - challenging goals, yet realistic and within reach
Relevant - focused on what matters to the organisation and participants
Time-Based 0 achievable by a certain time
Term
What does mission statement mean?
Definition
The mission statement defines the purpose of the organisation. It generally remains unchanged over time
Term
What does it mean when you are referring to goals?
Definition
Goals are broad and general: they are expected to be achieved over a long-term horizon. Goals are used to achieve the mission
Term
What are the objectives of an event?
Definition
Objectives are specific and narrow and used to achieve a goal. Objectives tie directly to evaluation measures
Term
What are 4 examples of SMART objectives?
Definition
Sales focused, Education focused, Exhibit focused and Sustainability focused
Term
What does the ER stand for in SMARTER?
Definition
Ethical and Recorded
Term
When determining feasibility of an event what are the internal factors?
Definition
History, Financial feasibility, role of the event in the organisation's finances and overall strategy, availability of human resources, commitment and marketing and brand considerations
Term
When determining feasibility of an event what are the external factors?
Definition
Audience, Industry, Economic Context, Applicable legislation or regulatory requirements, economic and social impacts on hosting communities and risks
Term
What are the examples of applicable key performance indicators (KPI)?
Definition
Financial, Registration, Education, Exhibitors, Motivation, Sustainability, Planning, Marketing and Evaluation
Term
What is a sustainable event?
Definition
An event with a balanced approach to economic activity, environmental responsibility and social progress
Term
What are the 4 R's for implementing a sustainable practice while planning an event?
Definition
Rethink, Reduce, Re-Use and Recycle
Term
When referring to the 4 R's - what does rethink mean?
Definition
Replacing on-site printed materials with a mobile application
Term
When referring to the 4 R's - what does reduce mean?
Definition
Printing materials using both sides of the paper
Term
When referring to the 4 R's - what does re-use mean?
Definition
Printing signs without dates to allow of re-use at multiple events
Term
When referring to the 4 R's - what does recycle mean?
Definition
Recycling printed materials after the event
Term
What are the elements of a sustainability plan for an event?
Definition
Vision, principles, important issues, objectives, actions and initiatives, measurement and reporting, developing guidelines, communicating objectives internally, negotiating sustainable practices, informing attendees, on-site verification and promoting the sustainable event practices
Term
What three factors do you consider when planning a sustainable event
Definition
Environmental, Social and Economic
Term
What are nine areas to look at when planning a environmental friendly event?
Definition
Destination, Venue, Accommodation, Transportation, Food and Beverage, Exhibit Production, Communication and Marketing, On-site Procedures and Audiovisual
Term
What does evaluation plan mean?
Definition
It is how success is defined
Term
What are the three stakeholders and their objectives?
Definition
Meeting Owner - Achievement of the purpose of the event.
Participants - Satisfaction scores on the evaluations
Exhibitors - Quality and quantity of leads
Term
How is return on investment calculated (ROI)?
Definition
ROI % = Net Monetary Benefits/Meeting Costs x 100
Term
What are the three phases of data collection?
Definition
Pre-event data, On-site data and Post-event data
Term
What are six data types for meetings and events in reference to ROI?
Definition
Inputs/Indicators, Reaction and Perceived Value, Learning, Application and Implementation, Impact and Consequences, Return on Investment and Intangibles
Term
What are five measured elements for meetings and events in reference to ROI?
Definition
Financial results, program elements, exhibits, site and logistics and services.
Term
Risk management plan sould be evaluated to verify that in includes the possibilities for which potential risks?
Definition
Accident/Illness of attendee and/or speaker, Natural diasters, Civil unrest, Inability to travel for attendees and/or speakers.
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