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Distribution
MGKT 360 - Distribution
36
Marketing
Undergraduate 4
12/11/2009

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Term
breaking bulk
Definition
Dividing larger quantities of goods into smaller lots in order to meet the needs of the buyers.
Term
channel intermediaries
Definition
Firms or individuals such as wholesalers, agents, brokers, or retailers who help move a product from the producer to the consumer or business user.
Term
channel leader
Definition
A firm at one level of distribution that takes a leadership role, establishing operating norms and processes based on its power relative to other channel members.
Term
channel levels
Definition
The number of distinct categories of intermediaries that populate a channel of distribution.
Term
channel of distribution
Definition
The series of firms or individuals that facilitates the movement of a product from the producer to the final customer.
Term
conventional marketing system
Definition
A multiple-level distribution channel in which channel members work independently of one another.
Term
creating assortments
Definition
Providing a variety of products in one location to meet the needs of the buyers.
Term
disintermediation (of channel of distribution)
Definition
The elimination of some layers of the channel of distribution in order to cut costs and improve the efficiency of the channel.
Term
enterprise resource planning
(ERP systems)
Definition
A software system that integrates information from across the entire company, including finance, order fulfillment, manufacturing and transportation and then facilitates sharing of the data throughout the firm.
Term
exclusive distribution
Definition
Selling a product only through a single outlet in a particular region.
Term
facilitating functions
Definition
Functions of channel intermediaries that make the purchase process easier for customers and manufacturers.
Term
horizontal marketing system
Definition
An arrangement within a channel of distribution in which two or more firms at the same channel level work together for a common purpose.
Term
hybrid marketing system
Definition
A marketing system that uses a number of different channels and communications methods to serve as target market.
Term
insourcing
Definition
A practice in which a company contracts with a specialist firm to handle all or part of its supply chain operations.
Term
intensive distribution
Definition
Selling a product through all suitable wholesalers or retailers that are willing to stock and sell the product.
Term
inventory control
Definition
Activities to ensure that goods are always available to meet customers’ demands.
Term
just in time (JIT)
Definition
Inventory management and purchasing processes that manufacturers and resellers use to reduce inventory to very low levels and ensure that deliveries from suppliers arrive only when needed.
Term
knowledge management
Definition
A comprehensive approach to collecting, organizing, storing, and retrieving a firm’s information assets.
Term
logistics
Definition
The process of designing, managing, and improving the movement of products through the supply chain. Logistics include purchasing manufacturing, storage, and transport.
Term
materials handling
Definition
The moving of products into, within, and out of warehouses.
Term
merchandise agents or brokers
Definition
Channel intermediaries that provide services in exchange for commissions but never take title to the product.
Term
merchant wholesalers
Definition
Intermediaries that buy goods from the manufacturers (take title to them) and sell to retailers and other business-to-business customers.
Term
on-line distribution piracy
Definition
The theft and unauthorized repurposing of intellectual property via the Internet.
Term
order processing
Definition
The series of activities that occurs between the time an order comes into the organization and the time a product goes out the door.
Term
physical distribution
Definition
The activities that move finished goods from manufacturers to final customers, including order processing, warehousing, materials handling, transportation, and inventory control.
Term
radio frequency identification
(RFID)
Definition
Product tags with tiny chips containing information about the item’s content, origin, and destination.
Term
selective distribution
Definition
Distribution using fewer outlets than intensive distribution but more than exclusive distribution.
Term
slotting allowance
Definition
A fee pain in exchange for agreeing to place a manufacturer’s products on a retailer’s valuable shelf space.
Term
supply chain
Definition
All the activities necessary to turn raw materials into a good or service and put it in the hands of the consumer or business customer.
Term
supply chain management
Definition
The management of flows among firms in the supply chain to maximize total profitability.
Term
take title
Definition
To accept legal ownership of a product and assume the accompanying rights and responsibilities of ownership.
Term
transportation
Definition
The mode by which products move among channel members.
Term
value chain
Definition
A series of activities involved in designing, producing, marketing, delivering, and supporting any product. Each link in the chain has the potential to either add or remove value from the product the customer eventually buys.
Term
vertical marketing system
(VMS)
Definition
A channel of distribution in which there is formal cooperation among members at the manufacturing, wholesaling, and retailing levels.
Term
warehousing
Definition
Storing goods in anticipation of sale or transfer to another member of the channel of distribution.
Term
wholesaling intermediaries
Definition
Firms that handle the flow of products from the manufacturer to the retailer or business user.
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